Second, the purpose of the party:
1) The company is a big family, which enhances the cohesion of the company team and the sense of belonging of employees;
2) Let employees know about the company culture, enhance their intimacy with the company, and improve their support for their work;
3) Stimulate employees' sense of ownership, gratitude and honor, and work harder and more worthily for the company and the team;
4) advocate "happy work? Happy life ",strengthen the harmony between people, cherish the fate of working and living with companies and colleagues, and guide employees' sense of fraternity, everyone and team;
5) Respect traditional customs and improve the cultural quality of employees;
Third, the time and place:
1, time: 20xx February 02 18:00 (all staff 17:40 waiting); Time: scheduled time
2. Location: Shop to be determined
IV. Participants: (Approximate: 80)
1, all employees;
2. The company invites important partners and customers;
3. Some family members;
V. Preparatory Committee:
See the Preparation Process Control Table.
Six, the party process:
1, the host announced the start of the party and made an opening speech.
2. Speech by the general manager of the company;
3. After the general manager's congratulatory message, the general manager announced that all the staff had a meal (and raised a glass to celebrate) and the dinner began;
Vii. List statistics (person in charge: Lu Weihui)
Viii. Prize scheme setting: the winning rate of 1-5 prize is 100% (person in charge: general assistant)
IX. Preparation Work Process Control Table (General Manager: Vice President Xu/General Assistant/Chen Qiwu)
X. Cost Budget
Whether the above is correct or not, please ask the leader for instructions!
Company event planning 2 I. Time
20xx 9: 00 am on May 1 day.
Second, the location
XXX mountain.
Third, the qualifications for the competition
Enterprises, institutions, primary and secondary schools and troops in the jurisdiction; Individuals who live or work in my jurisdiction can sign up.
Fourth, the registration method
Residents in this street area can freely form a community league with their ID cards and other valid documents; Enterprises, institutions, primary and secondary schools, troops and other institutions within the jurisdiction participate in the competition in the form of units.
V. Competition methods
Each unit will organize 20-50 people to make their own team flags, and set out in unison at the foot of the mountain. As a team, the top 3 winners will be awarded, with the first place 1000 yuan, the second place in 800 yuan and the third place in 600 yuan. All units at the finish line will receive gifts.
Six, other provisions
1, the climbers are required to be healthy.
2. Each team can take dressing the, wear the number plate made by the Organizing Committee and bring their own team flags.
3. Each team should have its own organization, team leader and safety emergency team to be responsible for the safety of the team.
4. Each team member must report to the competition venue 10 minutes in advance; If you are late for more than 10 minutes after the start of the game, you will be abstained, and the other party will automatically win.
Company Event Planning Chapter 3 Event Theme: Zhuzhou Fangte Happy World
Activity time: Zhuzhou Fangte Happy World 1 Day Tour (specific time: to be notified)
Purpose of the activity: In order to enrich the entertainment life of employees, enhance communication among employees and enhance the cohesion of employees, Hunan Mingyuan Trading Co., Ltd. will organize all employees of Mingyuan to take a one-day trip to Zhuzhou Fangte Happy World to stay away from the noise of the city and relax themselves.
Introduction of Zhuzhou Fangte Happy World
Zhuzhou Fante Happy World consists of more than ten theme projects, such as flying over the limit, interstellar flights, dinosaur crisis, light of life, Conch Bay, escape from dinosaur island, serial studio, universe Expo and fireball adventure park.
Zhuzhou Fangte Happy World Recreation Facilities (recommend some more exciting amusement facilities for everyone):
Dinosaur crisis
Tourists take a tour bus to travel through a chaotic city where dinosaurs are rampant, and pass through 17 carefully designed scenes that combine reality with reality.
The 3D cinema is a catastrophe in which dinosaurs destroyed and destroyed the city.
Escape from dinosaur island
The "Escape from Dinosaur Island" project is a large-scale project that combines Darkride, rafting and rapids. The real dinosaur island scene is simulated by special decoration and on-site stunt devices, which makes tourists stay in a primitive tribal island occupied by dinosaurs. Tourists will drift by boat, and after a series of dangerous experiences, they will rush down from the sky and experience the high-altitude slide.
Stimulate feelings and successfully escape from the pursuit of dinosaurs. The project is divided into two parts: queuing area and performance area. Fly over the limit
The "flying over the limit" project covers an area of about 2 100 square meters. The project is based on the history of human aviation development, and through the display of physical models, pictures and videos, it shows visitors every inch of historical footprint of human pursuit of flying dreams. Then visitors will experience the real feeling of flying freely by watching the ball screen movie.
Adventure of Dube
This project will continue the story of the cartoon "Chickens are not easy to provoke". The tall, thin and chubby weasels have not given up catching chickens. They have been fighting and losing again and again, vowing to eat the whole chicken meal, but this time the chickens are no longer alone, and they have the help of tourists. Through seven rounds of novel and interesting shooting games, tourists help the chickens, destroy the weasel's attack and win the final victory of this happy farm war. The project is divided into two parts: the rehearsal hall and the starring hall.
Travel expenses plan: 200 yuan prepares lunch for himself (because the group purchase fare is undecided, the company pays 100 yuan, and the individual tentatively pays 100 yuan, and the extra part will be returned).
The company will arrange a car to pick up and drop off at the Telecommunications Bureau of Jianshe North Road.
Specific implementation: After the company counts the personnel list, it will travel twice in batches, and those who have not traveled or participated will stay on duty.
In order to improve the cooperation spirit of the company team, improve the enthusiasm of employees, create a harmonious, harmonious and healthy atmosphere for employees, and enhance the tacit understanding and feelings among employees.
One: Activity background
By organizing the outdoor expansion activities of the company's employees, this scheme enables everyone to fully appreciate the importance of teamwork, cultivate team spirit and improve team awareness, so as to improve the cooperation of each employee and improve the overall combat capability.
Second, the purpose of the activity
1. Teamwork, enliven the atmosphere of the whole staff of the company, and enhance cohesion.
2. Create and contrast the importance of the organization, improve the awareness of organizational discipline, and enhance the sense of collective honor.
3. Experience the effect of team and individual combat, fully integrate into the team and enhance the sense of belonging.
4. Enhance understanding, communication, goal recognition and team morale.
III. Participants:
All employees of the company (about 60)
Iv. Activity Content: Field Battle in the Beacon Jungle
With "team" as the theme and organizational form, and experiential team training as the tool, we can enhance students' team consciousness and team cohesion, transfer the new thinking and working methods learned and experienced in training to work, and integrate psychological analysis, management concepts and working skills in the course. We can strengthen the interaction between trainers and students, make experience and thinking, test and sharing form a positive cycle, and promote students' personal understanding to deepen and the overall performance level of the team to improve. Excellent natural environment and classic team activities enable students to understand the team concept of "passionate challenge and win together" in a natural and relaxed atmosphere.
From the scenic spots, we know that there are the following activities to choose from: bonfire jungle field battle, crossing the clear water valley, jungle field battle, orienteering, crossing the power grid, random trains, trusting back wrestling, cliff climbing, interesting outdoor picnics and so on.
V. Department in charge of activities
VI. Specific Program of Activities
(1) Location: Anxi Zhimin Tourist Area
(2) Time: it is planned to be 20xx years1/kloc-0 * * days-* * days (two-day tour).
(III) Activity flow
1, open your heart to participate in ice melting activities and expand the opening of activities.
2. Actively participate in outward bound training and cultivate teamwork spirit.
3. After training, visit the beautiful scenery in the base and relax.
4. Share the training mood and experience.
VII. Expanding the schedule of activities
Anxi yeshangu base
Accommodation, if one bed is available, make up the room difference. 70 yuan/camouflage clothes: clothes+pants+belt.
Company event planning article 5 I. Planning background
The development of enterprises needs talents. With talents, enterprises win the vitality of development, and it is very important to attract talents and motivate talents. A good external environment can make employees feel full development space. And a warm internal environment can make employees feel the warmth of family! Holding employee activities regularly is an indispensable part of humanized management in modern enterprises, which is suitable for enterprises to seize the opportunity of talent development, create employee welfare and wealth, and create a perfect "dream team".
Second, the planning purpose
Through the monthly staff activity meeting, it brings a relaxed environment to employees, so that employees can be happy and relaxed after working for one month, with full morale and high spirits to meet the challenges of the next month.
Third, planning ideas
Based on the principle of bold imagination and careful verification, combined with divergent thinking, employee activities can be roughly divided into four categories:
Knowledge-based, warm, entertaining and trendy
Taking this as the main task, we can divide all kinds of team activities to achieve the effect of enhancing mutual understanding among employees, cultivating the sense of ownership of enterprises and relaxing the mood.
Fourth, the planning content
(A) knowledge-based
Science is the primary productive force, the times are developing, science and technology are progressing, and information is rapidly updated. The knowledge-based activities initiated can stimulate employees' enthusiasm for learning to charge.
1 lecture
Invite successful people in the industry, or professional trainers, etc. to hold targeted lectures on topics such as "life and career planning", "you don't care about your finances" and "modern business etiquette", and use the external brain to charge employees as a whole.
Financial expenses: Inviting lecturers, arranging meeting places, making tea, and giving small interactive gifts. If you can invite familiar lecturers through business circles or contacts, you can greatly reduce the cost.
2 Debate contest
There are 1000 Hamlets in the eyes of 1000 people, and everyone has their own views on things. In view of recent social hotspots, a theme debate contest can be held to explore employees' eloquence and communication skills.
Topics such as "Which is better, stock trading OR deposit", "All-rounder or expert" and "Should enterprises be regarded as home".
Company event planning article 6 I. Description of the theme of the event
Activity theme: Double Ninth Festival, deep respect for the elderly-Double Ninth Festival theme association.
Alternative theme: Double Ninth Festival, xx one-day tour.
Filial piety comes first in all the virtues, and health is enjoyed in Chongyang in 1999.
Activity purpose:
1 As a traditional festival in China, the Double Ninth Festival is also a festival for the elderly, which is the best opportunity for us to maintain and develop customers with emotional ties. With the help of holiday opportunities, grasp the reasonable theme, contact feelings and promote sales.
2. By portraying happy life fragments on the scene of the fraternity, the participants will be attached to a better life, thus arousing their enough attention to health.
3. Create corporate image, enhance corporate image and promote customer upgrade.
Second, the activity time
10 before xx.
Third, the invitee
Mainly invite customers whose children are not around. Customers' gratitude and appreciation for the friendship of not forgetting to reunite with our employees during the holidays will become an important factor affecting their on-site purchase.
IV. Key links, selling points and highlights of the event
1 According to the custom of having an outing on the Double Ninth Festival, all localities can conduct tourism marketing according to their own actual conditions. It is suggested to arrange a large class of health knowledge lectures in the morning to give lectures and sell goods. Free lunch at noon and visit tourist attractions in the afternoon.
Since ancient times, Chongyang has had the custom of outing, climbing mountains, enjoying chrysanthemums, drinking chrysanthemum wine and inserting dogwood.
2. Every customer who attended the meeting presented a beautiful small gift.
3. Customers and employees drink chrysanthemum tea or chrysanthemum wine.
4. Eat Chongyang cake or cake.
5. The on-site promotion policy is very generous. (Respect for the elderly package is determined by each company)
6. All customers can participate in the on-site lucky draw.
7. Poetry game. (quiz)
V. Relevant props and venue layout
On the basis of the original meeting banner, the Mid-Autumn Festival banner was hung at the venue: Double Ninth Festival enjoys health, the filial piety of all the virtues in the world is like a mountain, the maternal love is like water, and a treasure is a healthy parent in the world.
VI. Activity Flow
Before the opening: Play "Opening Short Film" in a loop.
8: 30-8: 50: The host goes on stage to introduce the theme of the event and the legend and origin of the Double Ninth Festival.
8: 50-8: 55: * * * Drink chrysanthemum wine or chrysanthemum tea.
8: 55-9: 00: Staff performance
9: 00-9: 20: Poetry Game
9: 20-9: 35 "nucleic acid feature film" is shown.
9: 35-9: 45: Show the short film Media Proof.
9: 45-9: 50: Aerobics (let old friends exercise their muscles)
9: 50-10: 00: Show the short film Interview with Old Customers.
10: 00 ——10:15: Eat Chongyang cake or cake.
10:15—10: 20: The host announced the promotion policy.
10: 20 ——11:30 Testing, promotion, lottery and awarding.
Seven, the lottery award setting
According to the actual situation in the region and the needs of customers, each region designs its own lottery prizes. It can be a company product or a daily practical product. The main purpose is to attract customers' purchase rate and promote the company's new products.
VIII. Matters needing attention in activities
1, staff uniform tooling.
2. During the meeting, employees in free positions are seated alternately, and the rest of them stand on both sides of the meeting place neatly, clapping actively and creating field effects.
3. The store managers and regional managers are responsible for taking charge.
4. During the meeting, employees are not allowed to enter and leave the meeting place at will or walk around the meeting place at will.
5. During the meeting, you are not allowed to answer, make phone calls, receive or send text messages in the meeting room.
6, the venue discipline by the venue director is responsible for the supervision and record.
Company event planning 7 I. Name of the event:
Shandong Sanchuan Group's "Celebrate May Day, Come Together" Entertainment Activities
Second, the purpose of the activity:
On the occasion of May Day International Labor Day, give full play to the artistic performance talents of Sanchuan employees, and let everyone participate together to enrich the cultural and entertainment life of all employees.
Third, the activity time:
20xx may 1 day starts at 2 pm.
IV. Venue:
Meeting room on the 2nd floor of Shandong Sanchuan Group
V. Participants:
All employees of Shandong Sanchuan Group
VI. Moderator:
XX and XX
Seven, matters needing attention:
1, pay attention to the schedule, and master the rhythm flexibly according to the atmosphere at the scene;
2. Abide by the rules of the activity, actively participate and mobilize the atmosphere of the activity;
3. Adhere to the principle of moderation in the process of activities, and be lively but solemn;
4. Activities are divided into group games and individual performances. I hope everyone will actively register for entertainment. Each department of individual performance provides at least 2 programs, and the company will make specific arrangements according to the situation.
VIII. Activity Flow:
1, the host introduced the basic situation of the activity, and invited the leaders to make a speech;
2. Speech by the leader;
3. Entertainment interaction;
Hot game:
Everyone at the scene distributed two pieces of paper, one of which wrote where it was and the other wrote what it was doing. Put it away and put it in two containers respectively. Everyone draws a piece of paper from each of the two containers, and then reads out what they have drawn in the form of "Where am I (fixed) doing this afternoon?" You can write it casually.
(1) Game category:
Hercules (arm wrestling):
Find a table as a ring, one person as a champion, accept the challenges of others, and play wrist wrestling. The standard is that the champion doesn't have to bring down his opponent, as long as he doesn't have to be brought down for 10 second, he will win, and the participants will have to bring down the champion within 10 second. If the players win, they can also replace the original champion, and so on.
Knowledge question and answer:
According to the basic situation of Sanchuan Group, setting a topic and investigating everyone's understanding of our company will help employees to understand our company in a more detailed and comprehensive way and enhance their sense of ownership.
(2) Performance category:
Free k song:
As long as you want to sing, you can show your voice on this stage, everyone participates and the atmosphere is active.
Free play:
Participants can choose their best performance methods according to their hobbies, such as playing badminton, table tennis and billiards.
(3) We are all a family, communicate:
Because leaders and employees are usually busy with their work, there are few opportunities to communicate with each other. Taking this activity as an opportunity, employees can reflect some problems encountered in their work and life to leaders, make some suggestions for the future development of the company, and talk about their own ideas. This activity is conducive to narrowing the distance between leaders and employees, establishing the prestige of leaders, mobilizing the enthusiasm of employees, and better building Sanchuan Group!
4. Summary and evaluation
(1) Leaders commented and summarized this activity;
(2) The host announces the appraisal results according to the appraisal performance and records, and rewards the outstanding teams and individuals.
Company event planning 8 I. Promotion objectives
The promotion goal is to grasp the climax of shopping, promote the company's products, assist dealers to clear inventory, and improve the company's business objectives during the golden week when the promotion planning scheme is implemented, so as to achieve the company's economic benefit goal: the total sales volume is ×××××× 10,000 bottles and the estimated gross profit is ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Second, the target audience: female consumers over 25 years old.
Communication target:
stage
Hierarchical effect mode
Knowing stage
Know, understand
Preference stage
Favorite, preference
Purchase stage
buy
Third, the promotion environment:
With the improvement of people's living standards, people pay more attention to nutrition and science in diet, and pay more attention to taste and personality. In today's audience where blind consumption has been replaced by rational consumption, fruit wine has a great development space. Its processing should not destroy the nutrition of the fruit, increase more nutrition, make it easier to absorb, and attract consumers' attention with its health care function. And the quality of fruit wine is greatly improved. Fruit wine is a good choice from ordinary citizens to high-level society, from small cities to large and medium-sized cities, from rich dining tables to fine gifts.
Age, income, nature of work, living habits, personal character, city of residence and other factors will affect personal consumption behavior. The main target of this product is women. As women, most of them pay attention to the function and taste of wine products, so we should pay more attention to the improvement of fruit wine technology.
Fourth, the route of transmission
Television broadcasts, advertisements, press conferences, promotional activities, etc.
V. Promotion Combination Plan
(a) the purpose of the promotion:
(1) Grasp the shopping tide during the Golden Week of the "Eleventh National Day" to attract consumers' interest in this promotion activity, and use this Golden Week to publicize and promote products and guide the upsurge of purchasing products, so as to achieve the promotion effect.
(2) In order to increase product sales, strengthen product characteristics, enhance brand image, and thus improve the visibility and economic benefits of the company and brand.
(3) Cultivate the loyalty of potential consumers to rouge snow brand, and establish a sense of belonging to enterprises and brands for consumers who use new products, so as to win consumers' goodwill and trust, so as to make the goods-unknown-well-known-understood-convinced-acted.
(2) Theme of the event: October is full of flowers, and happy holidays are endless.
(3) Venue: Qingyuan City Square, the city where small cities win.
(4) Promotion time: National Day Golden Week (XX month of 20xx 1~7)
(V) Suggestions on selling points: The main product of Shenxian Island is rouge snow, which has a rich and unique comprehensive aging aroma of grapes and ginger, has good health care function, regulates qi and blood, enhances immunity and promotes blood circulation, and is especially suitable for women with cold hands and feet or pregnant women to drink.
(six), the form of publicity:
1. For the store
(1), through the big booth, big display board, big poster and big screen.
(2), banners, site renderings (combination of arched doors, lift-off balloons, etc.)
2. For media combination
(1) TV advertisement
Using montage technique, the effect of rouge snow's health care and beauty is shown virtually.
Scene: ① In a warm and romantic world, a girl is waiting for the arrival of a boy with roses in her hand.
(2) The girl's face looked a little tired. The boy arrived with rouge snow fruit wine. He took the girl's hand and ran to a table. He poured out the fruit wine. After the girl drank it, her face looked very good. This was repeated several times.
(3) After the girl drank rouge snow fruit wine, even if she didn't pass through the glass of fruit wine, the girl's face became surprisingly good. (voiceover)
(2) TV advertising focus:
The layout of the scene should bring some dreamy and romantic feelings.
Guided by TV advertisements, we should focus on the target consumers and strive to achieve the widest coverage with TV advertisements.
With newspaper and radio advertisements as a supplement, we will convey more abundant information about products to target consumers, and at the same time inform consumers of the contents of various promotional activities in time.
Brand promotion in major supermarkets and shopping malls in the form of posting advertisements (hanging flags, etc.) and post.
Publicity with bus advertisements.
Carry out large-scale outdoor advertising in major stores of supermarkets.
(3) Promotional advertisements are uniformly broadcast in prime time of People's Concern, Beijiang Documentary and Qingyuan Radio and Television Station.
2, for outdoor
Hanging huge, street banners, billboards, street signs, neon lights, light boxes, traffic cars, balloons.
VI. Press conference:
Time: September 25th, * *
Venue: City Square
Invite Qingyuan Times, Beijiang Documentary and "news hotlines" of TV stations and radio stations to make free advertisements and make them available to the media in time. Show all kinds of information about rouge snow to several media.
The contents include:
1, display the development achievements of the wine industry, and hold various kinds of enterprise and product promotion activities to fully display the cultural heritage of rouge snow in Qingyuan, with broad development prospects.
2. Carry out cultural exchange and tourism activities in rouge snow. Hold rouge snow Cultural Exhibition and Model Contest.
3. Carry out economic and trade exchange activities. Invite large wine enterprises, large trading companies and related industry associations to participate in the exhibition, organize investment policy briefings, cooperation project fairs, product promotion meetings and other economic and trade negotiation activities, and provide business information to guests in time.
VII. Business Promotion
1. Business promotion for consumers
Promote the use of new customers and mobilize customers to buy new products. Guide customers to change their buying habits, and cultivate customers' preference behavior for the enterprise. The way is as follows:
(1) coupon: Give the holder a proof that he can avoid paying a certain amount of money when buying a certain commodity.
(2) Reward: You can buy a commodity that is sold at a low price with a reward coupon, or show encouragement for free with a coupon, or give a certain discount when buying a product with a coupon.
2. Business promotion for middlemen
Encourage wholesalers to buy in large quantities, attract retailers to expand their operations, and mobilize relevant middlemen to actively purchase or sell certain products. The way is as follows:
(1) Wholesale rebate: In order to win over wholesalers or retailers to buy more of their own products, an enterprise can give a certain rebate to wholesalers who buy a certain number of its own products in a certain period of time.
(2) Promotion allowance: In order to encourage middlemen to buy their products and help them sell their products, enterprises can also pay middlemen a certain promotion allowance.
(3) Sales competition: According to the performance of each middleman in selling the products of this enterprise, the winners are given different rewards, such as cash prize, physical prize, free travel, holiday prize, etc.
3. Business promotion for sales staff
Encourage them to enthusiastically promote products and encourage them to actively explore new markets.
The method is: (1) sales competition: if there is a prize sale, the percentage commission will be paid.
(2) provide free personnel training and technical guidance.
VIII. Promotion Activities
(1) Consumer promotion activities:
Activity time: XX month of 20xx 1 day-7th of XX month.
Venue: Qingyuan Qingcheng District City Square, Win City and Yiwu Trade City have promotional stores.
Main target: female consumers over 25 years old.
Activity mode: Users who buy rouge snow drinks from Shenxian Island during the activity can get a National Day gift package.
The prizes are set as follows:
Buy 3 bottles of rouge snow fruit wine and get a beautiful wine opener.
Buy 6 bottles of rouge snow fruit wine and get two exquisite wine glasses.
Buy rouge snow fruit wine 12 bottles and get a set of exquisite wine glasses (6).
The more you buy, the more prizes you get.
(2) Dealer participation part
① Venue: City Square and City of Winning in Qingcheng District, Qingyuan City
② Main contents: According to the points of dealers, the best dealers will be judged on the same day.
③ Appraisal method: The more you sell, the more points you get. During the activity, the ranking will be determined according to the accumulated points.
The specific awards are as follows:
The first prize 1 name, with the cumulative score ranking first and the score exceeding 1000, will be awarded the Best Distributor Certificate of rouge snow Fruit Wine in Shenxian Island, Qingyuan in XX, and a bonus of XX million will be awarded.
2 second prizes, ranking second in cumulative points and scoring more than 500, that is, rewarding 5000 yuan.
Three third prizes, with accumulated points exceeding 300, will be awarded 3000 yuan.
IX. Benefit Analysis
1, Qingyuan market
(1) market share: XX% in the first year. 20% in the second year and 30% in the third year.
(2) Sales volume: 250,000 bottles in the first year. 500,000 bottles in the second year and 750,000 bottles in the third year.
2. Other markets
340 thousand bottles in the first year. 680,000 bottles in the second year and 20,000 bottles in the third year.
According to the above market forecast target, make benefit analysis, taking the first year as an example.
Sales revenue: 360ML, calculated by 99 yuan, totaling 24.75 million yuan.
Manufacturing cost: 360ml, 200,000 yuan,
Management fee: 300,000 yuan
Sales expenses: (1) The salary of the sales staff is 300,000 yuan.
(2) The promotion expense is 250,000 yuan.
(3) Promoters get a commission of 350,000 yuan.
(4) Promotion by other personnel150,000 yuan
(5) The storage fee is 50,000 yuan.
(6) packing fee150,000
(7) Advertising expenses are 500,000 yuan.
(8) The freight is XX million yuan.
(9) Hospitality120,000
(XX) Other expenses: 200,000 yuan.
Total: 2170,000
Ten, promotion portfolio results
Whether the evaluation of the consequences of the promotion, including the evaluation of the promotion performance, has achieved the expected promotion goals and effects. Analyze whether the use of promotion means is correct and effective.