First, the type of activity to attract customers
1, discount for wearing skirts
A restaurant in Wuchang shouted on the WeChat public account. As long as you wear a long skirt and enter the store, you can spend at least money to have a good meal in this restaurant! Not only women wear long skirts at a discount, but men also enjoy a 2.9% discount when they wear skirts. Although no men actually wear skirts, the restaurant attracted many people to eat, and Chongqing hot pot became famous.
2, dining to send lottery tickets
A catering company in Beijing hung a banner at the door that read "Lottery for Dining", which was very eye-catching. Sending lottery tickets at dinner is a clever trick. If you simply discount less banquets per table, you have to make a profit of 100 yuan, while giving lottery tickets is only 2 yuan per person. In contrast, the store owner saves a lot. However, the spenders feel that they are given not only two yuan, but also a grand prize of five million yuan.
3, the male model turned into a restaurant "waiter"
In order to attract customers, a restaurant in Tianjin launched the activity of "Serving God for Men, Being the Queen of God for a Day". A number of foreign male models turned into waiters to serve customers, attracting a large number of female customers to enter the store and enjoying the treatment of "domineering queen". In just one day, it brought super popularity to the restaurant.
Second, the type of interaction to attract customers
1, graffiti to attract guests to leave a message
There is a message restaurant in Tianjin, which attracts many couples and students. In the restaurant, two walls of about 20 square meters are filled with various messages. After the guests who come here for dinner leave words on the wall, they will come again next time, and they will find their original position and look at their own handwriting, so the business is very prosperous.
2. Eat and drink "chess wine"
The owner of a restaurant in tanghe county, Henan Province suddenly had a "chess game" and decided to entertain customers with a chess game. He set up a unique chess game in the shop. All the chess pieces are extra small wine bottles. When customers play chess on both sides, they only need to eat each other's "chess pieces" and drink the wine between them. Because there is not only wine to drink here, but also chess for fun, it is deeply expected by chess fans and drinkers.
3. Rebate operation
The owner of a Guangdong restaurant had a whimsy and originality, and chose the operation strategy of kickback, and the effect was very good. When customers come to the restaurant for the first time, they pay for it or pay the full amount. The more times they bring people in the future, the greater the discount, and the maximum discount can be 50%. As a result, the business of this restaurant has become more and more prosperous, attracting customers from other restaurants continuously.
4. If you win, you will be free of charge.
There is a restaurant that offers a clerk to wrestle with you. If you win, it will be free. If you lose, you will pay double. The extra money will be donated to public welfare arrangements. Such fun can bring different experiences and unique methods to customers, which are deeply loved by young people.
Third, the characteristics of Shantou attract customers
1, play the "air transport" card.
A specialty restaurant in Hankou, whose specialty is "rabbit skull", airlifts raw materials from Chengdu to Wuhan every day. Because there is no supplier of rabbit skull in bulk in Wuhan shopping mall, in order to ensure the fresh supply, we can only choose the method of air transportation. Does air transportation increase the cost by going further and further? It depends on the situation. Some characteristic restaurants eat a lot of food, but air transportation can save money. If you ask for the goods directly from the company office, you can salvage, package and air transport them immediately. Not only the supply is guaranteed, but also the cost is saved by 10% compared with local acquisition.
2. "Looking forward to bringing your own drinks"
When many colleagues refused to bring their own drinks, a restaurant in Daqing City, Heilongjiang Province came up with the idea of "expecting to bring their own drinks". The banner of "Looking forward to bringing your own drinks" hung in a conspicuous position in the restaurant has become the best advertisement. Many customers come here, and the sales of restaurants have soared. "Customers who come here may not be trying to save a little money, but they are more interested in this operation idea and feel that their own spending rights are respected." The manager said that the restaurant she runs used to be dominated by10% of the total profit from wine sales. Nowadays, although the income of drinks has been reduced, the surplus brought by the added customers is enough to compensate for the losses.
3. After deduction, attract passengers
There is a big stage in the center of Sichuan cuisine restaurant Baguo Buyi, and a variety of artistic performances are performed at the peak of dining. The cost of dining and going to the theatre is not calculated according to the head count like a buffet. The money spent by everyone is divided into high-priced tickets of thousands of yuan and low-priced tickets of several hundred yuan according to the distance between the seats in the theater. Setting up a beautiful and artistic buffet has become foreplay.
Fourth, the type of promise to attract customers
1, 15 minutes before the dishes are served, free of charge.
A new "fast fashion restaurant" in Wuhan, after taking a seat, each dining table is equipped with a tablet computer and a timer. After the tablet computer orders itself, the timer begins to count down. After 5 minutes, the ordered dishes were served continuously, and at the first 14 minute, all the dishes were served. The store promised that if the dishes were not served within 15 minutes, the dishes that were not served would be free of charge, attracting many citizens to cheer.
2. Stick "Six Promises" in a conspicuous position.
When you come to Jiuguoyitang, no matter whether you are a new customer or an old customer, after you sit down and order the meal, the waiter will write the time on the menu, reminding the guests that all the dishes will be served within 15 minutes, otherwise the whole menu will be 6.9 fold. In the conspicuous position of all the stores in Jiuguoyitang, the brand of' Six Promises' is pasted, which actively accepts customer supervision, making it necessary for the company and its employees to operate in good faith and be honest.
Fifth, the way to attract customers
1, manufacturing appliances attract people's attention
Walking into the fish restaurant, the most shocking thing is the endless smokeless grilled fish stove on the right hand side of the door. The stove looks like an alien flying saucer, which can bake 20 fish together. It is this grilled fish stove that makes the eater who used to only go out of the fly restaurant next to the road swaggering into the room, and suddenly changed from a village girl wearing red cloth shirts and green shorts and a croissant to a white and rich beauty wearing Prada.
2, a drink should be different.
Keke carbonated drinks also have different ways of serving. A waiter in a restaurant carries a special machine to your desk, then puts a cup of ordinary water under the nozzle of the machine, presses a switch, and unexpectedly makes a long, endless sound of "bursts-".The glass of water becomes a carbonated water with gas, and then puts the pulp of your favorite fresh fruit in it, and adds ice cubes to make a very special drink.
3, back before serving quality promises
Five minutes before serving in Xibei Youmian Village, a waiter came to recite the promise of health and safety to ensure that the dishes came from the northwest and were pure natural. This way, not only makes customers more determined to eat, but also strengthens the brand of the restaurant itself.
Six, the kitchen chef can attract customers.
1, open the kitchen to attract guests to watch.
Nowadays, with the continuous improvement of our living standards, we spend money in restaurants not only to fill our stomachs, but also to enjoy some fun from the cost of "eating". Through the open kitchen, you can indulge in the chef's cooking process and appreciate the scene of cooking civilization with artistic characteristics together. An excellent chef's gestures can give people a sense of beauty and make the guests feel the artistry in the cooking profession. Compared with the common flame dishes, sauna dishes and western-style spirits cooking, they all have the effects of pleasing guests, setting off the atmosphere, creating fun and leaving a deep impression on the restaurant.
2. Watch the live broadcast in the kitchen
Bright kitchen, bright stalls, etc. are no longer rare in the catering profession, and are also regarded as normal by customers. Now some operators have come up with a new way to install cameras in the kitchen: customers can watch the live broadcast of the kitchen while eating. The chef's homework is exposed to the guests, so it is necessary for the chef to do every action carefully, so as to improve the cooking process, avoid some nonstandard actions and bad working habits, and promote the chef to improve his professional quality, which is conducive to ensuring and improving the quality of catering products and playing an invisible supervision effect.
3. Beauty chefs introduce dishes on the spot
Chefs participate in sales promotion, because of their authority in cooking, they can directly answer questions about the taste, practice, effect and quotation of dishes, and attract more guests. For example, in a fishing village in Nanhai, Guangdong Province, the chef stood in an open sales stall before the Ming stall and explained the dishes to guests with different needs, which received very good results.
Chongqing Baiwei Pepper Hot Pot, I hope I can help you. )