When you have a good idea and are ready to start a business, one of the problems you will face is what kind of name to give your company.
Why is a good company name important to a startup?
I think there are three main reasons:
First of all, it is easier to identify.
For start-ups, user identification of projects is a key link. A good company name can quickly help the company distinguish itself from other competitive products at an early stage.
2. It is easier to build cognition in consumers' minds.
In the case that the gap between products, services, prices and other factors is difficult to widen, good names are easier to establish cognition in consumers' minds, such as "search engine", "Zhihu" = "high-quality Q&A community", "WeChat" = "social" and so on. If a startup can establish a strong connection between the company name and a certain field in the minds of consumers, then it is difficult for competitors to surpass it.
3. Save a lot of money
Good names are not only easy for consumers to remember, but also can be recalled in similar situations. They can even discuss topics on social networks, which can save a lot of money.
The name of a startup is very important. What should I consider when naming?
In terms of sense of participation, Li Wanqiang put forward some questions when considering the name of Xiaomi at the beginning of his creation, which can be used as a reference, and the underlined part is used as a reference:
It is not easy to think of the name of the company at the beginning of starting a business. Our main considerations are:
One. Chinese names should be easy to remember and spread;
2。 Supported domain names;
Three. Trademarks can be registered;
Four. Easy to popularize;
Five. I am familiar with life, with color and emotion.
Easy to remember and easy to pass on is of course very important. In addition, if the name can be fashionable, it is also very good and people want to discuss it. Typical examples, such as "Jiao" and "Chuntang", are easy to cause the effect of topic fission.
If we look at the names of these startups by category, what are their categories?
There are hundreds of thousands of internet startups in the market now, and I choose 5000 of them to do research. Get some existing naming rules for startups and share them with you.
1, traditional culture
For ordinary China citizens, traditional culture has a high awareness. By combining phrases related to traditional culture, it is easy to remember and spread the company name.
One. 12 Chinese zodiac signs
Example:
Little greedy mouse, cute mouse, titanium cow technology, perennial cow, sports tiger, stupid tiger technology, fast rabbit, running rabbit, longan, reading dragon, salamander wing, white, fast horse, expensive camel, big monkey, skinny monkey, quick repair, early autumn chicken, thatched cottage dog, watchdog, pig financing, pig farm, pig financing.
Analysis:
It can be seen that the zodiac is particularly easy to win in the name of a start-up. Each zodiac has certain personality attributes, such as the monkey has spiritual and flexible attributes, the pig has simple attributes, and the dog has safe attributes. It is easy to get a good reputation by making rational use of the character attributes and industry characteristics of the zodiac.
2。 twelve astrological signs
Example:
Aries Music, Taurus Online, Gemini Entertainment, Leo Suit, Libra Beauty Industry, Scorpio Network, Sagittarius Network, Sagittarius College, Capricorn Technology.
Analysis:
Just like the zodiac, each constellation also has certain personality attributes, such as the stability of Taurus, the justice of Leo and Libra and so on. It is easy to gain a good reputation by making good use of the characteristics of constellations.
Three. Five elements (gold, wood, water, fire and earth)
Example:
Jinda, Jinxingjia, Golden Axe, Metalworking, Lu Jinsuo, Timber Market, Logging Accumulation, Building Box, Finance, Water World, Shuihuatuo, Liaohuo, Tonghuo, Brutalized and Tuba Rabbit.
Four. Storms and thunder
Example:
Foreign wind, son of wind, storm mirror, wind journey, 23 rain, thunder technology, listening to thunder in spring rain, Dr. Chun Yu, electric technology, electric mouse, electric gentleman, electric worry-free
Five. From all directions/paper fortune tellers
Example:
Dongba District, Dongyouji District, Xishi District, Xishaoye District and Guimao District
6。 the hosts of heaven
Example:
Happy day, wonderful one-month plan, star review, wonderful morning tour.
The seventh. Rivers, lakes and oceans
Example:
Jiang, Weihe, Xinhu assets, sea ants, Haina
Eight. Ancient poetry and prose
Example:
Wisdom tiger, tenon and mortise
Analysis:
Tang poetry, Song poetry, classical poetry and so on have a lot of wealth to tap. Of course, this name is the most difficult to choose, but once you choose the right word, the extra points of the brand are actually huge. For start-ups, priority can be given to whether they can have such a suitable name.
2, everyday language
Of all the naming rules, I personally like this ingenious example of translating everyday words into company names. These words are highly related to the company's main business, easy to enter the consumer's cognition, and have a huge eyeball effect.
Example:
Where to go, Himalaya, karaoke bars, street, interface, millet, snowball, where to go on weekends, hungry, who to learn from, pork chop street, new year's eve, lago, violent comics, ink and wash weather, starting point, shelf life, today, catering, old four, toddler, beggar, instant, happy.
Analysis:
For example, if it is for financial management, it may be called "safe financial management"; If it's for social applications, it might as well be called "". Of course, this product may not be available in the market.
3. Parts of speech with industry characteristics
Every industry will have some keywords that need to be conveyed to users. For fresh e-commerce, it may be "fresh" and "fast"; For finance, it may be "profit", "good" and "simplicity". At first glance, it can be summarized as: "lazy, happy and beautiful, and the sage says you are a good family." You have many allies. Help Jane turn the book over and look after it. This is good for the housekeeper. "
1, come on
Example:
Your house, quick method, quick staging, quick health.
Analysis:
In finance, photography and other industries, if it is necessary to emphasize that a certain part is faster, it is more appropriate to choose the word "fast" as one of the key words.
Step 2 be lazy
Example:
Lazy people listen to books, lazy insurance, lazy investment, lazy bear sports.
Analysis:
Laziness corresponds to simple and easy impression, so it can be used in finance, reading and other industries.
3. Miniaturization
Example:
WeChat, Weibo, Bank of Weibo, Weibo, WeChat, WeChat socket, WeChat medicine.
4. Love
Example:
Iqiyi loves interaction, health and going abroad.
5. Music
Example:
Liu le mi le vegetables music stage music
6, looking for
Example:
Looking for steel, plastic, doctors, nannies, resumes, colleagues, Zhuge, radishes, headhunters, roommates, journalists, buses and businesses.
7. America
Example:
Meijiabang, Meicai, Meituan, Murray Financial, Meipai, Meijia, Dao Mei, Meijia and Meila.
8. Fresh
Example:
Daily quality fresh, fresh companion, fresh tiger, seafood.
9. Simple
Example:
Easy to drive, easy to enter, easy to fruit, fresh and easy.
10.
Example:
I can say gifts, beautiful women, flying saucers, everyone, fluent English, delicious food and mom.
1 1, that's great
Example:
, Youxin School, Uber, Youke, Youpin, Yousheng
12, faction
Example:
Pineapple School, Action School, Adventure School, Happy School, Banana School, Travel School.
13.
Example:
Rice, planting, cutting
14, interest
Example:
Interesting parts, interesting trips, interesting sports, interesting tables.
15, package
Example:
Yu 'ebao, Overseas Treasure, Communication, Monthly Rent Treasure, Everyday Treasure and Community Treasure.
16, trumpet
Example:
Xiaomi, station education, small apple, small, small red tree, small discovery, meeting small noodles, small transaction.
17.
Example:
Public comment, DJI drone, wisdom horse, eye tour, big landlord, big pineapple, big fat man, big fishing, great wisdom.
18 years old, not bad.
Example:
Good house, China, good doctors online, good projects, good workers and talents.
19, spirit
Example:
Payer, installment, snack, pea man, operator, oral speaker, tram driver
20,
Example:
Friendship, comprehensive art, nine
2 1, more
Example:
Mido wealth, abundance, reading, luxury, rice and decoration.
22. Help
Example:
Aunt help, car help, mom help, gift help, information help.
Jane, 23
Example:
Simple ledger, financial management, loan repayment
24 years old. dig
Example:
Dig for wealth, beautiful maps and wine.
25. Pursuit
Example:
Chasing calligraphy, chasing animation lightly, chasing fast.
26. Look
Example:
See a doctor, look, what to see tonight?
27. bag
Example:
Driving test, written test, automobile study and
28. Profit
Example:
Benefit the network and benefit everyone.
29. Home
Example:
Home cooking, cars, businessmen, parks, dream parks, happy parks and dances.
30 years old, housekeeper
Example:
Stewardess, one-meter stewardess, tableware stewardess
Fourth, numbers+letters+colors.
1, letter
Example:
YY/, JJ, KK sing, personal desktop, PP car rental, Q room, ofo*** enjoy bicycle, directly employed by the boss, owner of U shop.
Analysis:
Unless you have strong capital support, it is not recommended that individuals use these names.
2. Numbers+words
Example:
58 companies, 5 1 letter, 16wifi, 5 1talk, 36Kr, Rong 360, Qihoo 360.
Analysis:
Personally, such a name is not recommended.
3. English
Analysis:
Suitable for some vertical people, such as geek circle, programmer circle and so on.
4, numbers
Example:
One homework, one decoration, one piece, one meter, one sack, one class hour, one piece, one minute, one seat, one meter fresh, two brothers, two, three squirrels, three foxes, the fourth dimension, the first road, the fifth element, five drops of water, six meters cross talk, the sixth avenue, the first door, seven cows, seven.
5。 English literal translation
Example:
Dear, mobike, Tesla, family.
Analysis:
If the target user group is a young fashion group, you can consider naming it like this.
6. color
Example:
Huang Taiji, Huang, Red Vest, Hong Haier, Green Bone, Dr. Orange, Green Tomato, Mr. Lan, Blue Pencil, Zi Niu Workshop, Day Messenger, White Feather, Black Deacon, Black Baby and Grey Gold Investment.
Verb (abbreviation of verb) fruit+animal+plant
1, fruit
Example:
Apple, orange, mango TV, orange space, orange gold, orange crowdfunding, banana plan, blue peach, banana bus, banana social security, grape venture capital, game grapes, pears, it oranges.
2。 animal
Example:
Micro Whale Technology, Three Squirrels, Ant Financial Service, Love Fresh Bees, Bee Data, Fishing TV, TV, Tigers, Rookie, Overtime Dog, Cool Dog, Cat Imitation, Art Dog, Flying Pig, Cat Eye, Tmall, Programming Cat, Shopping Guide Cat, Community Cat, Gene Cat, Art Cat, Cat, Blackbird Bicycle, Taihe Bird and Idle Fish.
Analysis:
I like to use animals to name my family, such as ants, flying pigs, tmall, idle fish and so on. Animals have their own personality characteristics. If the project itself has similar characteristics, it will play the role of 1+ 1 > 2.
Three. plant
Example:
Douban, pod, safe radish, almond doctor, melon seeds used car, radish bill, radish, onion rings, onion tour, potato, mushroom street, mushroom rental, dolphin browser, dougo.com, litchi FM.
6. Other categories: repeated physical homonym evolution, physical simplification of founder's name combination.
1, overlapping
Example:
Momo, Adventure, Hug, Daily Orchard, Lele Classroom, Lighting, Stick Safety, Distribution, Didi Chuxing, Automobile Maintenance, Classic Automobile Maintenance, Meitu Xiu Xiu, Mobvoi, Chuchu Street, Bili Bili, Renren.com, Beibei, Renren Loan, Renren Car, Selling Goods, Lots of Goods and Lots of Rooms.
Analysis:
Overlapping words can often highlight a key word, such as "hug" and "prevent flowers from blooming", which can enhance the impression.
2。 physics
Example:
Quark finance, gravitational wave, laser propulsion
Analysis:
More suitable for high-tech companies.
Three. Homophonic evolution
Example:
Bao (True Love), Chain Home (Love Home), Auntie (Auntie), Kuaiya (Kuaiya) and Vipshop (VIP)
Four. Founder name combination
Example:
(Liu Dongqiang+Gong Xiaojing)
Analysis:
Not recommended. Of course, if you are not worried about regret later, you can choose.
5. Physical objects
Example:
Ocean wharf, hammer technology, bread travel, ink stall, plaza apartment
6. Simplify (A+B)
Example:
Meizu, Zhang Yue, Curiosity Hunting, Yingke, Kunlun Decision, Wedding Ring (wedding anniversary), Easy to raise (easy to raise), Evernote, Gudong Sports, Butler and Pocket Shopping.
What should I do if I need to start thinking about the name of a startup now?
First, determine the project area.
Finance or electronic commerce. It is best to list subfields. If it is an e-commerce, it is a fresh e-commerce or a cross-border e-commerce.
Secondly, clarify the characteristics of the project.
"Fast" or "simple"; Whether it is "excellent" or "beautiful" and so on.
Then, list the requirements statements related to the project.
Finally, according to all the listed information, list the required name and choose the appropriate name.
For example, this project is a "cross-border electronic commerce" classification in the field of "e-commerce". The characteristics of this project may be a series of key words, such as Tao, beauty, benefit, joy, yang and travel. The relevant demand words behind the project can be "women are books that men can't understand" and "bringing you overseas quality products", so that you can get names such as "Youtao", "Letao" and "Huigou".
The above is the relevant content of the company name collection of the mouse, which is about the sharing of e-commerce. I hope this will help everyone after reading the complete list of company names of Rat!