This difference is really big. "Deluxe" means "gold medal milk" in Mongolian. Its place of origin - Helingel, the core area of ??China's milk capital, relies on a series of unique and advantageous natural conditions such as a latitude of about 40 degrees north, a warm and humid monsoon climate in the mid-temperate zone, and a world-recognized high-quality milk source belt to provide a product that is scarce in the market. High quality milk source. Here is Mengniu’s Australia-Asia International Ranch, Mengniu’s global model factory, as well as its fully intelligent automation control center and milk health research and development center. Due to the adoption of international advanced processing technology, the nutritional content of milk is guaranteed to the greatest extent. The finished product of "Trensu" has undergone strict testing and contains rich natural high-quality milk protein. The protein content in every 100 grams of milk can reach 3.3 grams, which is higher than It is 13.8% higher than the national standard. Its overall nutritional content is even higher than that of ordinary milk, and its taste is more fragrant, richer and smoother. From the perspective of product pricing, due to its high quality and limited production, the market price is about twice that of ordinary pure milk. It is understood that as a high-end milk product, on the basis of ensuring the healthy nutritional properties of ordinary milk, Deluxe's ??outstanding high protein can better maintain the body's normal metabolism and transport various substances in the body, and enhance human immunity. , to maintain the acid-base balance and water distribution in the human body, which is very beneficial to human health. In China, a domestic milk consumption market with great potential, the demand for high-quality liquid milk undoubtedly exists objectively. A survey on the reasons for drinking milk found that consumers drink milk not only for health. Among consumers who drink milk regularly, 15.79% enjoy it as a "good-tasting drink" of. They are very picky about the quality of milk, and have certain requirements in terms of taste, taste, nutritional content and place of origin. This group of consumers basically covers urban high-end families, urban single white-collar workers, and young people who value the quality of life and have strong personalities. A further questionnaire pointed out that if there is a new "extra-high-quality" liquid milk product with outstanding performance in all aspects, it will be acceptable within the price range of 2 to 3 times that of ordinary milk. Judging from market feedback over a period of time, the target consumer groups who like "Trensu" are generally those who pursue uniqueness that suits them, desire a unique lifestyle that suits them, and have high income and high education. , driven by their personality and external image, they have the habit of being more enthusiastic about high-end products. However, many sales staff said that although Terunsu has a mid-to-high-end price range, it has attracted some ordinary consumers with its stronger and purer taste. Because this kind of high-end liquid milk that is more nutritious and tastes better through control of pastures, breeding, dairy breeds, and strict processing without adding artificial ingredients later, it does bring an unprecedented way to drink milk. experience. In addition, the price, which is slightly higher than that of ordinary milk, is about 2 times higher than that of ordinary milk, which is not only consistent with its quality, but also more reasonable and easy to accept.
And these are things that ordinary milk cannot achieve. In this way, everyone will understand the difference.