Business plan for college students' bakery 1000 words (1) 1. Brief introduction of the project:
This project of DIY bakery is not a new thing. What I want to operate is a bakery that provides raw materials, tools and venues and professionally guides customers to do DIY.
Here, the vast number of consumers (mainly students) can make DIY cakes themselves, and they can make a hotel-class cake without any foundation of West Point, a unique love cake, DIY cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs and so on. But the main product is cake DIY, and at the same time, it is still necessary to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share in teams and learn individually. They can put aside all their troubles and relax into the infinite fun of DIY.
I named the shop "Happy DIY Bakery", hoping that every customer who comes here will have a good mood and make delicious cakes happily.
Reasons for choosing this project:
Nowadays, young people are very creative, everyone is curious about new things, and most of our friends in the 80s and 90s lack the ability to do things independently. We can provide a platform for everyone to do things, and also make them feel spiritually satisfied!
Project location selection:
Choose to be in the densely populated areas, residential areas and prosperous commercial areas of universities in xx District, xx City. Because there are many universities and residential business districts, which have a fixed customer base, college students and white-collar workers have high consumption power, love novelty and practicality, prefer small shops with their own characteristics, and love to compare and enjoy. Moreover, students and young customers have strong communication ability, and couples will prefer to patronize.
Second, the environmental analysis:
(A) Analysis of the external environment
1. The competition is not fierce, and there is great room for development.
2. Universities, business districts and other places have a fixed customer base, and their consumption power is relatively high.
3. The store is fresh and unique, and the price can be accepted by many trusted word of mouth, which is easy to attract consumers from all walks of life, facing a wide range of people, and is not greatly affected by the off-peak season.
(B) internal environment analysis
Provide warm environment, integrated atmosphere, complete equipment, safe and hygienic materials, professional teachers and guaranteed services.
Third, the project prospect analysis:
DIY bakery is easy to attract consumers from all walks of life with its unique entrepreneurial style, fresh and unique taste and reliable price. "＂DIY bakery" is a gold industry in 2 1 century. In recent years, the west point industry has shown unprecedented popularity and development momentum in China, with broad development prospects and huge development space. With the improvement of people's living standard and consumption level, West Point is attracting more and more consumers with its unique charm. People who celebrate their birthdays with exquisite big cakes bring warm blessings and elegant taste.
It can be seen from online surveys and field visits that there are no or few professional and comprehensive DIY dessert houses in the market at present, mostly because of single products and systematic services, but even so, their business is still very good. And at present, it is the development period of the market for college students and young people, the shopping habits of young people, and our excellent price and good quality are inevitable requirements. The market and consumption capacity around the school have been greatly improved, and the self-made consumption mode of mind is the new darling of the market.
IV. Project Risk Analysis and Countermeasures:
(1) External risks:
1. The influence of the state on the production, sales, inspection and advertising policies of the food industry.
2. The existing competitors in the market, as well as the sneak competitors, have to join, which makes the competition more intense.
3. Low technical content, the risk of being replaced by advanced technology of other bakeries.
4. Risks of raw material supply of upstream suppliers.
5. Bank loans or other financial risks.
(2) Internal risks:
1. The product production standards are not uniform and the equipment is not complete.
2. Uncertainty of market adaptability and adjustment ability.
3. The safety of cake raw materials and ingredients.
4. Whether the price and service can meet the development needs of the company.
5. Other issues in the company's business decision.
(3) Coping strategies:
1. Familiar with relevant laws and regulations of food industry.
2. Strict company product inspection procedures to ensure food quality and safety.
3. Recruit and train technical staff with bread making skills and operate advanced equipment.
4. Be good at managing upstream suppliers to ensure the timely placement of raw material supply.
5. Establish a reasonable information feedback mechanism, keep abreast of the latest market trends, and make timely business strategies to adapt to market changes.
6. For a certain period of time, investigate the customer's reaction and improve the company's business in time.
V. Marketing strategy:
(A) product strategy
Provide a comfortable venue and complete materials and equipment, with the guidance of a special person. Customers can choose different materials to make bread according to their own needs. It is extraordinary to make bread for their relatives, lovers, children, friends, themselves and themselves, and show their creative talents. Can also make chocolate, biscuits, jelly pudding, cookies, pies, egg tart puffs and so on. At the same time, we still have to sell finished products and fixed products. Customers can make unique cakes according to their tastes, needs and hobbies. We also run coffee and other drinks. If customers want to taste freshly baked bread, they can stay in our bakery for consumption. We have comfortable tables and chairs for customers to enjoy. Customers can also taste our coffee and other drinks while tasting bread. Through the combination of bread and coffee, we can not only meet the taste needs of customers, but also taste our coffee and other drinks. Through the combination of bread and coffee, it can not only meet the taste needs of customers, but also improve their taste, thus attracting more consumers.
(B) the price strategy
Price is a sensitive factor in the economic environment. The influence of market price on competitiveness should not be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically, the price must be acceptable to the public. If the price is to be adjusted, the quality of service must be improved at the same time as the price is raised. Customers' DIY cakes will be priced within 60-200 yuan according to the size, and other DIY products will be priced appropriately. The price of finished products in the store is similar to that of other pastry shops.
The breakdown charging method is general bread basic material, and the minimum charge is 50 yuan, and the price can be adjusted according to the size of the cake. Including the required materials, customer's own ingredients (weighing), self-processing, goods provide processing equipment, aprons and method guidance, packaging, our shop provides one-stop service. All the expenses have been included in the materials, but disposable hats and gloves and aprons are extra.
In special festivals such as Valentine's Day, Christmas Day and Qixi Festival, we can make appropriate adjustments according to the market environment, mainly by launching various activities to attract customers.
(C) Promotion strategy
With the implementation of the membership card system, customers can become permanent members only by paying a certain amount. With the membership card, they can enjoy discounts when spending in our store, and they can also receive small gifts when the store launches activities. Non-members will get exquisite small gifts when their one-time consumption reaches a certain amount.
(4) Advertising and publicity
1. Distribute leaflets near the school.
Step 2 put up posters
3. Contact the TV station to publicize the DIY preferential activities.
4. Cooperate with Guangshang Radio Station
(E) Distribution strategy
1. Telephone order. (mainly for white-collar workers with busy lives)
2. Order online. Our main target consumer group pursues and guides fashion, has a strong health concept, and the computer penetration rate reaches 99%. Online ordering is a convenient and fashionable way to sell. Customers can find relevant samples about our store by logging in to our website, and they can leave messages online. )
Business plan of college students' bakery 1000 words (2) 1. Overview of bakery
1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2. Our store is going to open in the community trade street. It is a mid-range cake shop in the initial stage, and it is going to gradually develop into a cake chain store like Andreessen, Chaoyangfang and so on in the future.
3. Our store needs venture capital of 95,000 yuan.
Second, the business objectives
1. Due to its geographical location in the trade street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its doors. If we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital 1 year. The long-term goal is to gradually develop into a bread chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a famous brand in the bread market.
Third, the market analysis
1. source: the target customers of our store are: ordinary consumers who go shopping and entertainment in Trade Street, accounting for about 50%; Around the school students, shop staff, community residents, accounting for about 50%. The number of tourists is sufficient, and the consumption level is low.
2. Competitors: According to the survey results, we know that there are many domestic brand bakeries, and there are many xxx chain bakeries such as Anderson, Chaoyangfang, Hongye and Anqier. So the competition is great.
Fourth, the business plan
1. First, go to several cake shops around to "spy on information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of bakeries.
2. After the opening gold was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.
It is understood that a set of consumption rate is found: "customers never have the cheapest price." You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the highest quality cakes with the best materials can we attract customers and retain them."
4. The bakery is mainly for the public, so the price is not too high, and it belongs to the middle and low price.
5. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Bakeries can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the bakery to taste them slowly, which further strengthens the leisure function of the bakery.
Business plan of college students' bakery 1000 words (3) 1. Market analysis
Fresh food is the favorite of modern people. Opening a sweet bakery has the advantages of low investment, simple operation and small area, which is very suitable for small-scale operators. As long as your bread and dessert taste fresh and unique, and the price can be trusted by everyone, it is easy to attract consumers from all walks of life. So how much investment do you need to open a bakery and what should you pay attention to?
In the process of bread consumption, customers will have a "preconceived" mentality. If you think the products of this bakery are good after the first purchase, you will identify this one. Therefore, for the newly opened bakery, it is necessary to retain customers. Pay special attention, now people are pursuing health and don't like high-calorie food very much. Therefore, creating the concept of healthy bread will increase the appeal to customers. We can indicate the raw materials, production date and health benefits on each cake or bread.
Second, the equipment investment:
The simulation scheme takes a small shop around 10 square meter as an example. Start-up assets need about 95,000 yuan.
1, the rent is 5000 yuan.
2. The facade decoration is about 2000 yuan (including storefront decoration and light box).
3. About 1500 yuan is invested in shelves and selling tables.
4. Employees (2 employees) need 500 yuan for uniform clothing.
5. The biggest investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes).
Third, the first purchase:
1, flour, cream and other raw materials, about 6000 yuan.
2, in the process of equipment purchase, pay special attention to quality, because it is used for a long time. The method of making cakes can be taught by buying CDs, which can save a lot of costs. At present, the general 17 disc of "Full Set of Cake Making Teaching CD-ROM" on the market contains 70 project technologies ***200 yuan/set.
IV. Estimation of Economic Benefits
1, monthly sales (average): 2 1000 yuan According to the evaluation of relevant professionals, the monthly sales of such a small cake shop can reach 2 1000 yuan after the operation is on the right track.
2. Monthly expenditure: 14033 yuan rent: the best location is in residential areas with dense residents, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.
3. The cost of goods is about 30%, and the salary is about 5,000 yuan: 10 square meter. A small shop needs a baker 1 person and a waiter 1 person, and the salary is 2,000 yuan.
4. Miscellaneous expenses such as water and electricity: 700 yuan equipment depreciation expense: calculated for 5 years, RMB 1333 per month.
5. Monthly profit: 6,967 yuan. According to this estimate, the investment can be recovered in about one year.
Business Plan for College Students' Bakery 1000 words (4) I. Summary
With the rapid development of social economy, people's requirements for spiritual and material culture are getting higher and higher. However, the improvement of the quality of urban life and the accelerating pace of life, coupled with the rapid infiltration of diversified cultures, have forced many traditional industries to face the stage of inheriting and innovating, and also made consumers pursue higher and better spiritual and material enjoyment.
However, analyzing today's society, the theme people pursue is nothing more than green, health and fashion.
Throughout today's society, people pay more and more attention to eating, and three meals a day are more and more varied, especially breakfast, which is more simple but not simple. This is especially reflected in many modern white-collar workers. In this way, we need to open a modern and open fashion bakery that integrates tradition and innovation. Let customers throw away the "irritability" behind the fierce social competition when they are busy or spending in leisure. It also gives them more understanding and choices about catering. As for the traditional cake industry, it is facing huge industry competition. We need to stand out from the competition, build a brand slowly, and a series of products with good reputation.
Our products cover: Chinese, Japanese and western cakes, all kinds of Chinese and western cakes, desserts, cheese products, fresh fruit and vegetable drinks and tea. All our products will have to focus on the concepts of fresh green, health and fashion. Realize the modern consumer's mentality of "seeking difference" in products.
In addition, we will also establish an e-commerce platform, which will facilitate customers and consolidate ourselves through hard promotion, so as to achieve double-line profit and achieve final benefits.
We will strive to create more social value around a concept to meet the needs of different consumers. While consumers are satisfied, they will win more word of mouth in order to build and promote their own brands and realize profits.
Second, the company description
Our company is a company involved in the catering industry, which is built around healthy and leisure services. Xu Tu has gradually built its own brand and occupied market share.
The company is involved in a traditional industry, but it is a company that stands on the basis of the traditional industry and constantly strives for innovation, development and survival. The company is bound to face fierce competition in the industry, but it will not ask for a share with the weak attitude of a newcomer. Instead, we will occupy a part of this market with the attitude of pursuing innovation and success in order to grow continuously.
The company's main business: Chinese and Japanese western cakes, desserts, snacks and cheese products with various styles and tastes, as well as fresh and freshly squeezed healthy fruit and vegetable drinks, and all kinds of tea products. The company's products will adhere to the concept of fresh, green, healthy and fashionable, so as to meet the needs of customers and achieve a win-win situation.
In addition, the company will build its own online sales platform with the help and promotion of e-commerce platform, implement special door-to-door distribution, realize brand docking, and adopt a two-line sales model to truly integrate production, sales and service, maximize the company's value and meet the different needs of customers.
Third, the purpose of the company
1, the company will adhere to the concept of green, healthy and fashionable. Do your utmost to give yourself a sense of mission, so that customers can be fully respected and enjoyed, and at the same time, they can be recognized.
2. We will provide cakes, snacks and drinks with various tastes, base ourselves on the market, look to the future and serve customers.
3. Business tenet: green, healthy and fashionable. Responsibility gives a mission, and a smile brings respect.
Fourth, the company's goals
1, the company's products will be favored by the market. Compared with ordinary cake shops, our products are aimed at customers of all ages, from children to the elderly, all kinds of new cakes and drinks.
2. After the launch of a new product, it will naturally attract a certain customer base, and then slowly develop various new products, so as to bring forth the old and bring forth the new, and launch more and more products that belong to our company's characteristics, and make our own characteristics in this industry.
3. From the standpoint of customers, the company will do its best to be responsible for customers, so as to establish a good reputation and establish a good image for the company, so as to achieve brand building.
4. Most importantly, the company should make a profit. Ideally, a three-year plan should be based on the market in the first year, expand the market in the second year, and achieve real profit in the third year.
V. Business Projects and Contents
As a service industry, we not only provide a single product, thoughtful service, but also an important factor to attract customers. Therefore, our company deals in special products, in-store services and clerk services.
1, main products:
All kinds of Chinese and western cakes, pastries, desserts and cheese products.
In the early stage, we will have "Kossamir" or "85 C" to provide us with finished products, and we will use this to package new products, ensure quality, improve them and finally launch our own products. We will also hire professional bakers to design and improve, launch our own special products and become the brand project of the company. Special flagship products will also be launched in various holidays or different seasons.
All kinds of fresh and freshly squeezed healthy fruit and vegetable drinks
For fruit and vegetable juice drinks, the freshest and full fruits and vegetables will be purchased with various product formulas, and the juice will be squeezed separately and stirred evenly to achieve the goal of not losing any original juice and nutritional value as much as possible, so as to give customers the freshest and most nutritious fresh fruit and vegetable drinks.
Package category
Especially for the main meal packages of white-collar workers today, such as breakfast, Chinese food, afternoon tea, dinner and midnight snack. Different time periods are accompanied by different nutrition packages. Make every product worthwhile.
2. Elegant and comfortable in-store environment
Traditional cake shops attract customers by their products and their own brand value. However, besides our own special products, we also have an elegant in-store environment to attract customers to visit again. Customers come to our store to enjoy leisure time and pursue a relaxed and enjoyable feeling. Therefore, the decoration in the store should focus on the bright colors close to nature, giving people a more relaxed feeling. If you eat in class, the fashionable and humanized tables and chairs are arranged in line with the main environment, giving people a relaxed and warm feeling. Coupled with some exquisite knickknacks, customers are deeply impressed by small details.
3. Relax the clerk service of relatives.
No matter what industry, customers are the most important, not to mention the service industry, customers are God, so high-quality clerk service is also crucial. The clerk should establish an intimate and tacit relationship with the customer, and actively communicate with the customer during the business process, so that the customer has a close feeling and makes the customer have a good impression on the company and the clerk. This is a good way to cultivate a fixed number of customers.
We will unify the clothes of the shop assistants and train them to have a unified welcome slogan, be polite and modest, and serve with a smile.
VI. Operating Principles
1, the principle of honesty and trustworthiness. Treat consumers with courtesy, not deceiving, being friendly and hospitable. In addition, the quality of goods must be passed.
2. Smile service principle. The customer is God, and it will be a real feeling, so be polite, humble and respect each other.
3. The principle of win-win and reciprocity. On the basis of honesty, we can achieve equality and mutual benefit between customers and customers, which not only achieves the purpose of our entrepreneurship, but also satisfies consumers.
VII. Market Analysis
We plan to compete in the catering service industry, and believe that the development trend of this industry will be oriented towards environmental health, miniaturization and high quality.
With the improvement of modern people's living standard and the acceleration of life rhythm, the demand for various healthy foods is increasing in daily life, and healthy, green and fashionable foods and drinks are increasingly welcomed by people, which is unquestionable for the broad market prospect. Although the market opportunity is in front of us, its market competition is also great, which is a very challenging market.
Bakeries, or fruit juice drinks and milk tea shops, are everywhere in Jiaxing. However, for example, some old bakeries that have been stationed in the mainland for more than ten years, although they have a good reputation and customer base, their brands have accumulated over the years. And it only takes bread as its main business project. Another example is those tea shops and juice shops that are all over the street. They all take drinks as their main products. Our competitors also include high-consumption coffee shops, which are mainly based on western-style catering and high-standard services, and are constantly expanding their own consumer groups. In summary, most of them attract inherent consumers with a single product type, lacking diversification and merger.
Advantages, and many of them don't have a green and healthy concept. We will inject our ideas into this diversified market, actively explore and strive to update, and we will certainly be able to give full play to our advantages. We can make use of the market demand, create our own characteristics, use the high quality and elegant environment of products, and use the service close to nature to impress and win over customers. Create a "natural purity and sweetness", gradually improve the popularity, and then apply for brand patents, implement brand joining, and achieve a chain form. We have our own brand value, and attract more franchisees, the greater the market share.
target market
Pastry and fruit and vegetable drinks are suitable for men, women and children, and have always been deeply loved by consumers. Moreover, the fresh and healthy characteristics of its products are especially favored by young people. Its own nutritional value is also quite high, so some people eat it as a dinner, which shows its prospects in the market.
We can first target the white-collar workers, who leave early and return late, and often don't care about their breakfast. We can attract them as our main customers and provide high-quality and healthy cakes, snacks and fruit and vegetable drinks. Therefore, breakfast is a selling point that we must strengthen to absorb and consolidate a class of customers.