Which is better, KFC or McDonald's? If you want to eat a burger, do not consider KFC, because KFC Chinese, and McDonald's has always done is a burger, the world's first fast-food restaurant is not just a name
M family burger: McSpicy Chicken Thighs Burger (you can order this if you like spicy), double cheeseburger (very flavorful, sandwiched between the beef), the Big Mac (signature burger, I think, an upgraded version of the double-cheese)
KFC's burgers are a joke, the earlier ones (Spicy Chicken Thigh Burger) were ok, the new one is a huge pain in the ass.
So burger: M "KFC"
Baked wings: McDonald's curd chicken wings is not bad, seems to have been off the shelves; point if you want to choose the salt baked wings well also pass; KFC's New Orleans wings are very good. The KFC New Orleans barbecue wings are very delicious.
Specialty rice: this only KFC has, but ...... hard to eat dead, especially that black pepper beef tenderloin rice; rice class is not as good as to go to Texaco to eat curry chicken leg rice.
The two noon (11:00 - 14:00) have fifteen yuan set meal, the difference is that KFC is from 15 yuan (burger + Coke + chicken wings), McDonald's is 15 yuan set meal (burger + fries + Coke) plus two dollars and five large portions (Coke + fries)
above.
Which is stronger, McDonald's or KFCHello!
1, from the geographical point of view:
In the Chinese point of view: of course, KFC is doing a little better, because he introduced a lot of new products for the Chinese national conditions.
Internationally: McDonald's is a bit stronger, all the products under Yum, are not as much as McDonald's one brand earns.
In some European countries, KFC has only a very few local stores. Some people have never even heard of what KFC is?
2. Personally, I think: McDonald's entire food and beverage system is absolutely advanced, and there are still deficiencies in KFC.
In China, KFC follows the traditional Chinese tastes, so it is much better than McDonald's.
In China, KFC follows the traditional Chinese tastes.
In China, KFC is still better, and in the international market, McDonald's is still better.
I hope the owner is satisfied! Hope to adopt!
KFC McDonald's which is cheaper n many years ago I also think KFC is good, that's because I have not eaten McDonald's, and then after comparison, found that McDonald's burger buns are fluffier (KFC's is drier, chewy and not good), the chicken pieces are bigger (KFC's is getting smaller and smaller now), and the chicken wings are McDonald's is good (KFC's wings outside of the flour is not good now). So for burgers and wings prefer McDonald's.
If we are talking about variety, KFC definitely has more than McDonald's, and ICECREAM is also good at KFC.
The price of McDonald's is cheaper, and your cell phone can download the McDonald's coupon software, which KFC does not have.
KFC and McDonald's which is good if you want to eat a burger, don't consider KFC, because KFC Chinese, and McDonald's has always been to do is a burger, the world's first fast-food restaurant is not just for nothing
M family burger: McSpicy Chicken Thighs burger (like the spicy flavor of the can be ordered this), Double Cheese Burger (very flavorful, the clip of the beef), the giant (the signature burger, I think).
KFC's burgers are a joke, the earlier ones (Spicy Chicken Thigh Burger) were okay, the new one is awful.
So burger: M "KFC"
Baked wings: McDonald's curd chicken wings is not bad, seems to have been off the shelves; point if you choose salt baked chicken wings well also pass; KFC's New Orleans wings are very good. The KFC New Orleans BBQ wings are very good.
Specialty rice: this only KFC has, but ...... hard to eat dead, especially that black pepper beef tenderloin rice; rice class is not as good as to go to Texaco to eat curry chicken leg rice.
The two noon (11:00 - 14:00) have fifteen yuan set meal, the difference is that KFC is from 15 yuan (burger + Coke + chicken wings), McDonald's is 15 yuan set meal (burger + fries + Coke) plus two dollars and five large portions (Coke + fries)
above.
McDonald's and KFC which is good personally still like KFC, partial Chinese taste
KFC and McDonald's what is the difference? McDonald's and KFC are both from the United States in the United States, McDonald's scale is far more than KFC, McDonald's has more than 30,000 stores around the world, turnover of more than 40 billion U.S. dollars; and KFC in the world has only 1/3 of the McDonald's stores, about 11,000.
But in China, KFC entered the Chinese market earlier than McDonald's, and the scale is much larger than the scale of McDonald's, KFC's restaurants totaled 1,500, while McDonald's is only 700.
One, the market competition situation analysis
Western fast food is the introduction of foreign business, McDonald's is a foreign burger on behalf of the fast food chain, and KFC due to the unique characteristics of the fried chicken, occupies a certain market.
Second, market positioning
A. McDonald's market advantage lies in the clean (clean), fast (fast), quality (quality), service (service), sense of value (value).
B. KFC's market advantage is the unique flavor of the goods. In China to do suitable for Chinese consumption varieties; such as chicken rolls, corn soup, family bucket, etc.
Three, marketing positioning strategy
Market Positioning:
A. McDonald's: young, lively for the appeal, hoping to provide a light and fast dining environment
B. KFC: Positioned in the "family members of the consumer", to provide a family style of consumption, to provide a family style of service. B. KFC: Positioned in the "consumption of family members", providing a family-style warm reunion dining atmosphere.
Fourth, marketing mix strategy
McDonald's: according to the consumer's perception of the sense of value of consumption to feel the value of the touch to pricing.
KFC: reference to the prices set by competitors to set prices, the purpose is to compete in the market.
Five corporate representatives
POP modeling for chain stores, such as McDonald's for Ronald McDonald modeling, KFC for KFC Colonel modeling. Its main purpose is to increase the affinity of the enterprise to customers.
KFC and McDonald's which is delicious personal preference KFC's sucking finger original flavor chicken this completely personal preference issues, but think KFC's chicken is quite delicious.
KFC, McDonald's which is delicious 5 points you if you like to eat KFC like McDonald's, things are the same just trademark is not the same
KFC and McDonald's, which is cheaper just recently 2 have eaten
Personal or prefer m record package is basically 20 + including a cup of Chinese can + a packet of Chinese potatoes + a hamburger k remember to 30 +
And m record is not the only thing that you can do, but it's the only thing that you can do.
And m records of the things are after ordering food ready to cook (packaged home is still warm) K records of the things are already done in the insulation cabinet inside the dine-in are cold fast not to mention packaged
And two days ago just went to eat the New Orleans Fort. I'm not sure how much I'm going to be able to afford it, but I'm sure I'll be able to afford it, and I'm sure I'll be able to afford it.
And in the children's package is also a small can + a small fries + a small burger + a gift (m record 20, k record 30 +
Here is just a relative package price comparisons ha after all, some of the k record has something m record does not
KFC and McDonald's which is better? The KFC is the most popular restaurant in the world. 10 points if you want to eat a burger, don't consider KFC, because KFC Chinese, and McDonald's has always done is the burger, the world's number one fast food restaurant is not just for nothing
M's Burger: McSpicy Chicken Thighs Burger (you can like spicy can point to this), Double Cheese Burger (very flavorful, sandwiched between the beef), the Big Mac (signature burger, I think, the upgraded version of the double-cheese)
KFC's burgers are a joke, the earlier ones (Spicy Chicken Thigh Burger) were okay, the new one is a huge pain in the ass.
So burger: M "KFC"
Baked wings: McDonald's curd chicken wings is not bad, seems to have been off the shelves; point if you choose salt baked chicken wings well also pass; KFC's New Orleans wings are very good. The KFC New Orleans BBQ wings are very good.
Specialty rice: this only KFC has, but ...... hard to eat dead, especially that black pepper beef tenderloin rice; rice class is not as good as to go to Texaco to eat curry chicken leg rice.
The two noon (11:00 - 14:00) have fifteen yuan package, the difference is that KFC is 15 yuan from (burger + Coke + chicken wings), McDonald's is 15 yuan package (burger + fries + Coke) plus two five large portions (Coke + fries)
above.