Writing method:
1, the title: the title should be the content of the key to write out, so that people will be attracted to see.
To be eye-catching, distinctive, novel, concise. Font must be large, accounting for half of the poster paper is best, the more bright colors the better.
2, the body: write the nature of the activity, the situation, the sales of goods and so on, prices, promotions should be written to understand.
If it is a performance poster, write down the actors, theater, repertoire and so on.
3, time: location, ticket prices. The time and place of the event must be clear.
4, the end: a separate line, write the end. Below the name, write the month and year.
Expanded Information:
Poster design skills:
Compositional skills, in addition to the use of color in the contrasting skills need to draw on the mastery of the other, but also need to consider several contrasting relationships. Such as composition skills of coarse and fine contrast, composition skills of near and far contrast, composition skills of dense and sparse contrast, composition skills of static and dynamic contrast, composition skills of west and central contrast. Composition skills of ancient and modern contrast.
1, composition skills of coarse and fine contrast: the so-called coarse and fine contrast, refers to the process of composition in the use of color and color patterns formed by a style, in painting and calligraphy we know that there is a brushwork and writing, or brushwork and writing with the same picture (as the master of Chinese painting Qi Baishi's painting of cabbages and grasshoppers, general), this style in the composition of the packaging is some of the
This style is often utilized in packaging compositions.
Some of the contrast between the main pattern and the accompanying pattern; some of the contrast between the center pattern and the background pattern; some of the roughness of a company such as the wind sweeping clouds, while the other side of the fine as fine as silk; some of the calligraphy to replace the pattern of the wild cursive, which can be readily seen in some alcoholic beverages and food packaging. Such as Si Nian brand dumplings and Piao Rou brand shampoo is such.
2, the composition of the skills of the near and far contrast, in the Chinese painting landscape composition into the study of the near scene in the scene of the far view, and in the design of the packaging pattern, to the same principle, should be respectively for the near in the far several pictures of the composition of the hierarchy.
The so-called near, is a picture of the most eye-catching part of the pattern, also known as the first visual impact, the most eye-catching is also the most important content to be expressed in the packaging pattern, such as the earliest Shuanghui instant noodle packaging, the first break into the line of sight is the Shuanghui trademark in the blank background and the crimson square background of the white synthesis of the large Shuanghui word (i.e., near view).
The next is the smaller "braised beef noodle" line a few main characters (should be said that the second line of sight, also known as the middle view), and again is the expression of the contents of the package of product photographs (also known as the third line of sight, bounded by the middle view) and then after that is the auxiliary mascot advertisement, performance instructions, corporate logos and so on.
This obvious sense of hierarchy is also called the three-step rule of vision, which takes into account people's habit of scrutinizing a still-life painting from top to bottom, from right to left, while highlighting the most important part of the theme to be expressed. As a designer in the beginning of the creation of the picture, the production should be the first to understand the theme of the appeal, to create a star to support the moon, the atmosphere of the cranes stand out from the others. Thus, the design of the picture like a powerful magnetism tightly to the seller's line of sight to pull over.
3, the composition skills of dense contrast: talking about the composition skills of dense contrast, which is very similar to the use of color contrast, but also with the Chinese painting in the fly white is very much the same, that is, the pattern should be concentrated in the place where there must be a diffusion of the accompanying, it is not desirable to be concentrated or all diffuse. Embody a kind of sparse and dense coordination, rhythm, tension and relaxation, show the spirit.
At the same time, the theme is not lost. I see a lot of packaging pattern design, the whole picture is dense, green and flowery, from the background pattern to the theme of the pattern is a very heavy color performance, so that people feel pressed and can not breathe, so not only can not beautify the product, promote the purpose of the sale, but also let a person get tired of the lack of appetite. This is not grasp the contrast between dense and sparse caused.
4, composition skills in the static and dynamic contrast: in a pattern, we tend to find this phenomenon, that is, in a kind of packaging theme name of the background or the surrounding performance of the explosive pattern or look at the careless, but is deliberately painted foam of a few strokes of the madness of the thick lines, or the ribbon shape of the English language or pattern, etc., are to show a kind of "" feeling. " feeling.
And the theme of the name is dignified and steady and the background is light and calm, this scene is the contrast between static and dynamic. This contrast avoids the fancy and too static rigidity of all the support. So the visual effect is comfortable. In line with people's normal aesthetic psychology.
5, composition skills in the Chinese and Western contrast, this contrast is often in a packaging design of the picture using Western cartoon techniques and the combination of traditional Chinese techniques or the combination of Chinese Chinese art and English.
As well as the picture directly to the realistic approach to the picture of Westerners or a picture of a prominent packaging pattern, this form of expression, but also a common borrowing method, which is often found in children's products, women's socks, clothing or cosmetics packaging.
6, composition skills of ancient and modern contrast: both foreign for the use of ancient for modern use, especially people in order to reflect a cultural taste, the performance of the packaging design composition is often the ancient classic ornamentation, calligraphy, characters, patterns used in the current packaging, which is embodied in the wine packaging on the most clear show.
For example: the Dream of the Red Chamber twelve hairpin women's wine and Taibaijiu, as well as food in the Mid-Autumn Festival mooncakes, black old bag of peanuts and so on are embodied from these aspects and dig connotation. In addition, there are a number of cosmetics and household items of high-level gift boxes with decorations and patterns are also looking for grafting techniques from the classical culture. This can give a person a kind of ancient color, elegant and embedded tracing or a certain aspect of solace. So very popular with consumers.
References:
-Poster
Halalibut trial opening poster how to write can be sent to WeChat circle of friends, the small red book opening big auspicious publicity, about the introduction of the product can be simple to do what kind of dishes or halibut can be more detailed, so that consumers are more prone to know, coupled with the product picture more intuitive. For example (ten miles of fragrance, into the cabinet to taste, or a hundred years old store, red hot. All can be.