Easy car news November 16th, Great Wall Motors to "a 21-word conference", released a new corporate culture, green wisdom, tide play hi world, new core values, honesty and trust, change **** sharing, a little bit of progress every day.
This cultural renewal, Great Wall Motors lasted several months, to the internal staff, suppliers, dealers and other partners to carry out extensive cultural research, collected more than 20,000 suggestions, in the executive level to carry out many rounds of in-depth discussions, through the *** creation of the **** knowledge. In the process, not only can fully absorb the collective wisdom of the crystallization, but also fundamentally integrate the new corporate culture into various business sectors, including technology, products, user operations, etc., to further deepen the organization and mechanism of change.
User-centered enterprise culture upgraded
Along with the information technology industrial revolution, the relationship between automobile manufacturers and users has undergone subversive changes. The user's participation is not only in the sales process, but also in the production, research and development of the whole industry chain.
To this end, Great Wall Motor has put forward a new mission and vision "Green, Smart, Hi-Tech, and Playful", in which "Green" means that it will adhere to the concept of low-carbon and environmental protection of the whole industrial chain, and insist on the research and development of green and clean energy, so as to contribute to the protection of a green earth. The word "smart" means that we will vibrate with the era of scientific and technological innovation, take intelligent products as the core, create a highly intelligent industrial ecology in the whole scene, and provide users with a more convenient, more enjoyable, and richer intelligent travel experience; the word "tide" means that we will observe the industrial tide, make the energy revolution, and capture the trend of the times. "Tide" means that we will observe the industrial wave, make a wave of energy revolution, capture the trend of the times, and provide more personalized, intelligent, creative, and value-identified products and services; "Play" means that we will make the car more fun with the support of intelligent science and technology, and at the same time give the product cultural connotation to bring together the user groups with the same hobbies to play together, and **** create an exclusive social life; The "Hi World" is committed to globalization, so that users around the world can enjoy the surprise and ultimate experience in the "Green Intelligence Wave Play".
In the new core value of "Integrity and Faith for Change***Sharing", "Integrity" and "Faith" are the behavioral guidelines that Great Wall Motors has always followed since its establishment, and in the future, Great Wall Motors will continue to uphold fairness and justice. In the future, Great Wall Motor will continue to uphold the style of fairness, impartiality, integrity and self-discipline, always focus on users, honesty and trustworthiness, and operate in compliance; "Creation" and "Change" are the inherent driving force of Great Wall Motor's upward development, and Great Wall Motor will continue to adhere to the precise investment, pursue industry leadership, cultivate the soil for innovation, and continue to develop the innovative soil, as well as to develop the innovative power of Great Wall Motor. Great Wall Motor will continue to insist on precise investment, pursue industry leadership, and cultivate the soil for innovation, which will continuously drive the enterprise to move forward with a rock-solid conviction; "***Sharing" is the first time that Great Wall Motor has incorporated the core values into its core values, and under the guidance of such open and inclusive values, Great Wall Motor will build a "forest model", and will continue to develop a "forest model". Under the guidance of this open and inclusive value, Great Wall Motor will build a "forest mode" ***life***winning ecosystem, incubate more diversified businesses, and create the future and share the results with its employees and the whole industrial chain.
Great Wall Motors, founded 30 years ago, upholds the spirit of "a little bit of progress every day" and has developed from a remote automobile tuning factory to a leading automobile enterprise in China. Looking to the future, Great Wall Motor asks its employees to continue to uphold the spirit and culture of "making a little progress every day", to be steady and pragmatic, to be down-to-earth, to innovate continuously, to strive for progress, and to provide users with more sincere and more humanized products and services.
Inside and outsideBoth From the mechanism to the culture of a complete change
Weijing Jianjun that the key to automotive enterprise change in the concept of thinking and organizational change. To this end, the Great Wall car change from the mechanism of knife, lasted four months, built a new user-centered organizational structure, products, technology, marketing and other areas to the "user-centered" transformation.
Great Wall Motors is practicing corporate change by taking organizational mechanism change as the hardware driving force and cultural change as the soft driving force. By continuously accelerating the change of hardware foundation and software culture, the internal atmosphere of Great Wall Motors is transforming into a more open and energetic direction. This comprehensive renewal of corporate culture is the embodiment of Great Wall Motor's determination to transform itself and the prelude to a new round of change.