Laoganma's glory is the result of the background of the times, and of course it is also the result of her own efforts. But in this era, Laoganma has almost finished eating, and she has finished eating her old money. Laoganma has not changed much from packaging to taste for so many years. Only in recent years have new flavors been introduced, and the results have not been accepted. Laoganma's current conservatism and refusal to capitalize are also the reasons for her decline.

Material is so abundant that it is no longer a necessity?

When Laoganma first came out, there were few varieties of hot sauce on the market. With its unique taste and down-to-earth development. The retail industry has occupied all mainstream channels and terminals for ten years. In the middle and late 1990s, there were not many choices in the market, and many people regarded Laoganma as a necessity to eat noodles. But now the material is extremely rich, and the demand for hot sauce is getting tired.

There are more and more competing products.

The market is full of competing products, and people's personalized needs for taste and nutrition are increasing. Laodopted mother hasn't changed for more than ten years, but she still insists on it and has been very successful.

In recent years, even Coca-Cola, an international brand regarded as the representative of American culture, has seen its performance and profits plummet. Mainly due to sufficient funds and lower technical threshold, too many people have entered the hot sauce production market. The sudden influx of "water" diluted the share of the hot sauce field. Delicious than laodopted mother is endless, if laodopted mother sells feelings instead of real needs.

Enterprise layout is too late

Coca-Cola realized the layout of foreign beverage industry ten years ago, and successively invested and acquired many domestic and foreign beverage brands. Relying on these brands, a series of different taste types and price points of high, medium and low end are formed at the terminal.

Laoganma has always refused to operate capital, so she has not taken any action. If other products in the market are allowed to develop wildly, the market will eventually be nibbled away.

Refusing capitalization makes the development of enterprises lag behind.

Many people blame Tao's son, thinking that his son's change of taste led to the downturn in the market. In fact, the product itself has gone downhill, and any change is only in recovery. But in my opinion, this rescue has aggravated the decline of Laoganma.

Laoganma's success is because she refuses to capitalize, but her failure is also because she refuses to capitalize.

How to make good use of capital is what we should really study.