In order to ensure the solid development of activities, it is often necessary to make an activity plan in advance according to specific conditions. The activity plan is a written plan of activities with clear contents and clear steps. What is the format and requirements of the activity plan? The following is a sample essay (5 general articles) on the planning scheme of Mid-Autumn Festival in supermarkets in 22, which I have compiled for your reference only, hoping to help you. Plan of Mid-Autumn Festival in Supermarket 1
Idea of the event:
This event will be held in the form of a fraternity, and relevant leaders of OCT, OCT residents and surrounding businesses will be invited to participate. The whole party included cultural performances, tea ceremony performances, sharing of extra-large moon cakes made by brand moon cake merchants specially invited by Causeway Bay for Mid-Autumn Festival, and some publicity about corporate culture in Causeway Bay. Everyone shares a moon cake, which means reunion, the unchanging theme of Mid-Autumn Festival. Through good organization, the party will be made into an elegant and harmonious OCT Causeway Bay Mid-Autumn Festival Friendship Association.
1. Purpose:
1. Through this activity, the visibility of OCT and OCT Causeway Bay will be enhanced, and the communication and contact between Causeway Bay and OCT residents will be enhanced.
2. Through cooperation with brand mooncake merchants, we will establish a good business interaction relationship, add more cultural connotations to the brands of both parties, and establish a good corporate image of both parties.
3. Enrich the cultural life of community residents by performing arts and participating in activities on the spot.
4. Through the development of this activity, news hotspots will be created, and certain influence will be formed through the reports of various media.
second, the theme of the party:
enjoying tea and the moon, * * * Happy Mid-Autumn Festival in Causeway Bay
III. Time:
Mid-Autumn Festival 7: -9: pm
IV. Location:
XXX Ecological Plaza
V. Organizer:
XXX Causeway Bay, XXX property and brand mooncake vendor
VI. Contents: <
2. The brand mooncake enterprises hosting this evening's party will provide the "extra-large" mooncakes in the evening party, and provide some knowledge materials about mooncakes for publicity in the evening program.
3. Invite brand tea merchants to hold a tea ceremony performance in the fraternity and introduce some knowledge about tea to the audience in the program. Provide drinking tea and tea sets for the fraternity.
4. Invite relevant leaders of OCT and surrounding merchants to participate.
5. Invite journalists from various media to participate, and effectively use the media to expand their influence.
VII. Publicity media:
Newspapers: Shenzhen Special Zone Daily, Crystal Daily, Shenzhen Business Daily, Shenzhen Evening News, Southern Metropolis Daily, Nanshan Daily and Overseas Chinese City Daily
Publications: XXX Homeland,
Network: XXX Intranet
Others: Posters, inkjet, banner supermarket Mid-Autumn Festival activity planning scheme 2
It is estimated that the average daily sales will increase by 1%-2% during the promotion period.
Second, the contents of the Mid-Autumn Festival activity plan in the supermarket
1. Buy Mid-Autumn Moon Cakes and send Coca-Cola
Buy Mid-Autumn Moon Cakes above 1 yuan and send 2 bottles of 355ml Coca-Cola. (Value 3, 6 yuan)
Buy Mid-Autumn moon cakes above 2 yuan and get 2 bottles of 125ml Coca-Cola. (Value 9, 2 yuan)
Buy Mid-Autumn moon cakes above 3 yuan and get 2 bottles of 2ml Coca-Cola. (Value 13, 6 yuan)
2. Gift baskets: 298 yuan, 198 yuan and 98 yuan respectively.
298 yuan gift basket: seven-star cigarettes+California Joy+value 8 yuan Mid-Autumn Moon Cake+melatonin
198 yuan gift basket: double happiness cigarettes+harvest dry red+value 6 yuan Mid-Autumn Moon Cake+brain relaxation
98 yuan gift basket: value 4 yuan Mid-Autumn Moon Cake+2 yuan tea+California prune
3. On the same day, a single ticket is full of 59 yuan, and darts can be played at the activity area at will. Full of 99 yuan, you can buy prizes with darts twice. Over 129 yuan, darts buy prizes 3 times. Gifts mainly focus on moon cakes.
Third, the Mid-Autumn Festival activity plan of the supermarket-the layout of the supermarket
(1) Outside the supermarket
a, making Mid-Autumn Festival propaganda above the free parcel locker.
b, on the protective frame, pack the wall column and paste some holiday colorful pages to create momentum.
c, in the square, it is possible to hang balloons and pull them vertically.
d, at the entrance, hang the banner of "Happy Mid-Autumn Festival in * * Supermarket".
(2) In the supermarket
a, the walls of the main passage and slope are decorated with self-adhesive stickers to enhance the festive atmosphere.
b, the flag provided by Coca-Cola Company is hung over the whole supermarket.
c, in the moon cake area, the publicity of "Good Gifts for the Millennium" is put on the background and two columns. Coca-Cola's promotion is posted on both sides.
d, hang red lanterns over the moon cake area.
iv. Mid-Autumn Festival activities in supermarkets-activity expenses
Mid-Autumn Festival activities series gifts: 6,
On-site and off-site layout expenses: ,8,
Mooncake expenses: 6,
* * RMB: 12,
V. Mid-Autumn Festival activities in supermarkets-work arrangement
. The administration department should do a good job in purchasing coordination. The scheduled indoor layout was completed on August 18th.
2. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer charges promotion fees above 8 yuan. At the same time, it is responsible for formulating the moon cake price and market research plan, and completing the relevant plan before August 8.
3. The Engineering Department shall arrange personnel to be responsible for the arrangement of power supply and the installation of lighting on site, which shall be completed before August 18th.
4. The loss prevention department is responsible for loss prevention and theft prevention in supermarkets.
5. The fresh food department is responsible for making exquisite moon cakes. Plan of Mid-Autumn Festival in Supermarket 3
Theme:
Every year is similar, but this year's Mid-Autumn Festival is very different
Activity time:
September 15th to October 6th (National Day, Mid-Autumn Festival)
Activity creativity:
Mid-Autumn Festival is a traditional grand festival, and it is also the beginning of the peak season in the second half of the year, and its main feature is reunion. How to do a good job in commodity sales (mainly moon cakes and gifts) and promote the brand in this festival is the key to improve the overall sales in the second half of the year. This activity seized the Mid-Autumn Festival's affection, ceremony and righteousness, and hyped the goods with affection and courtesy as the appeal point, which further deepened the brand and greatly improved the sales of goods.
Activity plan:
The bright moon sends acacia, and delicious food conveys the true feelings
From September 15th to October 6th, the purchasing department strives for free tasting of some gifts. At the same time, it strives for the Mid-Autumn moon cakes to be displayed as bulk and gift moon cakes in a conspicuous place on the first floor, which is used to reflect the theme of this activity and the attraction of the activity, and make various gift combinations according to the actual consumption of Huizhou. The display of goods shows attention to skills and aesthetic feeling, makes full use of the collocation of lighting and color to strengthen the atmosphere of the store, and the planning department cooperates.
(Note: The planning department will arrange the atmosphere of activities inside and outside the store or the merchants will provide it, and arrange some festive greetings and poems with strong cultural flavor in a reasonable position to reflect the cultural taste of the enterprise, so that customers will have the desire to buy when they enter the store. )
Scratch music, scrape out a big color TV:
Activity time
Customers in 8 yuan (except special mooncakes and gift combinations with gifts) can get a scratch music prize from September 15th to October 6th.
the first prize is a 29-inch color TV with the corresponding picture caption: Mid-Autumn Festival Happy Reunion.
The second prize is an exquisite vcd, and the corresponding picture reads: The moon sends acacia.
The third prize is a small household appliance, with corresponding picture: the Goddess Chang'e flying to the moon.
The general prize is a moon cake or a snack food with a corresponding picture: Times Department Store logo.
two color TV sets cost about 15 yuan/set.
there are 6 vcds in 12 yuan/set.
there are about 12 6 yuan for small household appliances.
there are about 8, 1 yuan/moon cakes.
make XX copies of the prize roll.
Give mooncakes in the Mid-Autumn Festival, and taste them first:
From September 15th to October 6th, every customer who comes to our store to shop all over 49 yuan will give one mooncake and 89 yuan will give two mooncakes. How is it? Taste it first. A single ticket is limited to two copies.
(note: the purchasing department will strive for certain resources to be distributed by the store as gifts. )
Family Reunion:
On the evening of October 5th or 6th, the Mid-Autumn Festival performance will be jointly organized by "moon cake suppliers".
Before that, please pay close attention to all the information about moon cakes in Times Department Store, and watch the wonderful festival, and get a moon cake gift prize worth 268 yuan by answering questions on the spot. What are you waiting for? Act quickly!
(Note: The planning department will contact the most prestigious ... performance company in Huizhou to perform, and work with the supplier * * * to design some questions that are beneficial to brand promotion and moon cake sales, so that customers can answer questions on the spot to deepen their impressions and stimulate their desire to buy, and make major publicity on the combined moon cakes, and the purchasing department will strive for the moon cake supplier to make several promotional performances of literary products. Times Department Store will provide the following support for it:
1. Give priority to the stacking position of the first-class magnetic dots for commodity display.
2. Free pop support inside and outside the venue.
3. On-site broadcasting is rolled all day.
4. Nomination for on-site inkjet advertisement production.
5. The stage background design shall indicate the brand name.
6. Advertising layout with special atmosphere in the venue.
At the same time, it is suggested that all mooncake suppliers make some gift group purchase promotions accordingly, such as: 95% discount for one-time purchase of mooncake gift boxes over XX yuan, and a box of Mid-Autumn Festival gifts worth 388 yuan over 5, yuan, etc. And the purchasing department of Times Department Store will negotiate with tobacco and alcohol to sell some gifts in combination, expand the display layout on dm to make the activities, and increase the sales of Mid-Autumn moon cakes.
Good gifts for relatives, Mid-Autumn Festival gift exhibition:
From September 15th to October 6th, the exquisite Mid-Autumn Festival gift and gourmet moon cakes exhibition on the first floor of Times Department Store are tasteful, classy and affordable, which is an ideal choice for you to buy gifts during the Mid-Autumn Festival!
(Note: the purchasing department will strive for suppliers, and the stores will display the Mid-Autumn moon cakes and gifts in advance to strengthen the festive atmosphere, and plan to make certain arrangements in the store to make the goods more attractive)
Activities promotion
1 banners: product promotion, holiday greetings
Text: Every holiday season, I miss my relatives more, and gifts are in the new era. Moon cake exhibition.
Huge advertisement: September 15th to October 6th
Text: From September 15th to October 6th, Time Department Store will have a moon cake sale, and the Mid-Autumn Festival gift show will be more affordable and more pleasant. Please go to Time Department Store.
dm product news: September 15th to October 6th
The production requirements of dm this time are relatively more in place than usual. First, the number is increased to XX copies. Second, the whole atmosphere not only highlights commodities and moon cakes, but also has a high cultural taste, from which some ways to eat moon cakes and interesting Mid-Autumn Festival stories can be published to increase their readability and durability. Please purchase and strive to make a full-page Mid-Autumn Festival column mainly based on moon cakes and gift combinations.
TV advertisement: On October 5th and 6th, * * * will enjoy the festive season and celebrate traditional festivals.
The moon cake exhibition in Times Department Store is tasteful, upscale and more affordable. Time Department Store wishes Huizhou people a happy Mid-Autumn Festival and a happy family.
Enjoy a cultural feast during the Mid-Autumn Festival * * *:
Celebrities in the calligraphy field made great contributions on the spot, and now they love the cultural ceremony of the Mid-Autumn Festival. If you buy 28 yuan, you can also get a first-class masterpiece with collection and appreciation value.
Budget of publicity expenses for the event:
Banner: 2 banners, each of which is about 9 yuan, and * * * is 1,8 yuan.
TV advertisement: flying words every night in 3 yuan and two nights in 6 yuan.
dm Newsletter: 1, copies, each , about 5 yuan, 5, yuan.
scratch card: XX copies, .5 yuan each, 1 yuan
kt board, stacked and arranged for each 6 yuan and eight 48 yuan.
planning scheme of supermarket Mid-Autumn Festival activities with a total price of 888 yuan 4
1. Activity time:
xxxx
2. Activity purpose:
Shenglong Supermarket will meet you in this beautiful autumn, and on September 13th, we will celebrate the Mid-Autumn Festival and National Day with you. Feel the charm of harvest and maturity brought by autumn.
III. Theme of the event:
Happy Birthday, Happy Birthday, Happy Birthday, Happy Birthday, Happy Birthday, Happy Birthday
IV. Store furnishings:
There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brand of moon cakes, health care products and wine categories, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which is required to be eye-catching in the store and attract customers
V. Activity content:
A double happiness
When purchasing several mooncake gift boxes, this gift certificate can reach 3 yuan; (This coupon can only be used during activities)
The specified mooncake varieties are:
Mid-Autumn Gift Voucher
Class A health care products or wine. This coupon can be used for 1 yuan
Class B health care products or wine. This coupon can be used for 2 yuan
Class C health care products or wine. This coupon can be used for 3 yuan
Double happiness
If the words in the lower right corner of your Mid-Autumn Gift Voucher can spell "Shenglong Reunion Award" and "Shenglong Reunion Award" The winning conditions and prize settings are as follows:
a. The reunion prize is set with the words "group, circle and prize", and the prize value is 2 yuan's prize (gift certificate and cash)
b. The festive prize is set with the words "joy, celebration and prize".