What is the first impression given by the New Year Festival posters

Colorful. The poster design should cater to the theme of the New Year's Goods Festival. The planning and design intention of the New Year's Goods Festival posters is to induce consumers to participate in New Year's shopping activities, convey the festive atmosphere and preferential information, and have a colorful and warm feeling under the premise of being as concise and clear as possible. 2022 Cargo Festival Event Planning Plan

In order to ensure the smooth and successful conduct of the event, we need to formulate an event plan in advance. The event plan is a plan that clarifies the event time, location, purpose, expected results, budget, and event methods. case. So do you know how to write an event plan in a standardized way? The following is my carefully compiled event planning plan for the 2022 Goods Festival (selected 5 articles). I hope it will be helpful to everyone.

2022 Goods Festival Event Planning Plan 1

Event theme:

Perfect storm at the end of the year

Event time:

X month 1st - x month x day (***17 working days)

Activity content:

1. 20% off on all products

During the event, all products 2-15% off (20% off for xxxxx on xx floor)

(For detailed discounts on gold and silver jewelry, watches, and cosmetics, please see the instructions in the cabinet)

2. Lucky 5 minutes for one hour of shopping

From February 8th to February 17th, during normal business hours every day, 5 minutes will be set aside every hour. Anyone who spends 5 minutes shopping here will Customers will receive half of the purchase price back.

Note:

1. All rebates will be in the form of coupons (A coupons)

2. Lottery method: 10:10 and 9:00 ——10:00 time period, 11:10 points to draw the 10:01 minute-11:00 time period, and so on, the evening 20:00-21:00 time period winning results will be drawn at 21:10 on the same day, The clearance time has been postponed. Please make corresponding preparations for the electricians and security guards of the property management company.

3. Lottery location: Lottery site at the promotion service desk on the 6th floor;

4. Refund location: Promotion service desk on the 6th floor;

5. Refund Time: Business hours of the day;

6. The maximum rebate amount for a single transaction is limited to 5,000 yuan, and amounts above 5,000 yuan are deemed to be in the 5,000 yuan range;

7. The prize matching time is based on the cashier The transaction time printed on the mechanism receipt shall prevail;

8. Lucky winning customers must present the complete shopping voucher to receive the rebate coupon on the same day. Expiration will be deemed as automatic abandonment;

9. This activity The returned coupons are limited to use from February 18th to March 30th, and will become invalid upon expiration;

10. The lottery results will be announced on site and on the radio in a timely manner.

Activity description:

1. During the event, all product discounts shall be borne by the manufacturer or supplier;

2. The manufacturer or supplier shall be responsible for You can determine the discount range based on your actual situation, but it is strictly prohibited to increase the selling price and then discount;

3. Each investment manager and customer service staff must strictly supervise the situation of "raising the selling price and then discounting". Once false discounts are discovered, the company will deal with them seriously in accordance with relevant regulations;

4. Each customer service staff must strictly supervise the suppliers and strictly use defective goods to cope with this event;

5 , The shopping mall management department should strictly control the quality of goods and strictly prevent counterfeit or shoddy goods from entering the store for sale;

6. During the event, coupons (A coupons) will no longer enjoy discounts when used on the 6th floor;

7. Any supplier who needs to hold a special sale must submit a written application in advance for the required on-site layout, and the floor management staff will strictly manage it according to normal store requirements;

8. All special sale venues , the artist should be responsible for image control, and provide corresponding props, necessary decoration and POP provision as needed;

9. Special sale brand requirements must be advertised in major media in Changchun.

During the event, the VIP card discount function will be suspended, and the points accumulation function will be used normally;

During the event, any goods sold at a discount must clearly indicate the original price, current price, and price on each floor on the price tag. Customer service staff must strictly inspect;

Each manufacturer or supplier conducts discount sales, and hanging banners and promotional shopping guides in stores must be approved by the marketing planning department. The marketing planning department and the shopping mall management department will take action against unauthorized hangings. Strict inspection will be carried out on the behavior of promotional banners or decorations.

2022 Goods Festival Event Planning Plan 2

1. Purpose of the event

The Spring Festival is a traditional festival of the Chinese nation, symbolizing farewell to the old and welcoming the new, auspiciousness and joy.

Chinese people’s traditional habits are to buy New Year’s goods, have family reunions, and visit relatives and friends. Various industries such as retail and catering are bound to usher in peak consumption periods, which are also peak periods for promotional activities. It is also an opportunity for us to use the Spring Festival promotion activities to boost industry sales and showcase the brand’s hot promotions.

2. Theme of the event

Win the spring and spread your heart, and there are countless surprises.

3. Scope of activities

and product introduction Scope of activities:

All products in the store (except accessories) Product introduction:

Semi's The product has a tight and light fabric texture, smooth and soft feel, soft luster, good strength, good wear resistance, no moth damage, no mildew. Brilliant colors, youthful atmosphere, trendy design, reasonable tailoring, affordable prices and many other features.

IV. Activity planning

(1) Activity time:

(2) Activity location:

(3) Activity purpose: The purpose of carrying out this promotional activity is to digest the company's current backlog of inventory, help end customers sell Semir clothing quickly, increase consumers' awareness of the Semir clothing brand and their favorability and loyalty to the Semir brand, and prepare for the new Semir clothing that is about to be launched. Good preliminary preparations.

(4)Main activity content and process:

From now on, customers who come to Semir store to shop can enjoy a 10% discount for purchases over xx yuan, and a 15% discount for purchases over 300 yuan. Discount, you can enjoy 20% off for purchases over 500 yuan, 25% off for purchases over 700 yuan, 35% off for purchases over 888 yuan or a Semir VIP card (note that no card will be given for discounts, and no discount will be given for gifting cards), for purchases over 1,000 yuan The above can be combined with a 35% discount and a Semir VIP card.

In addition, customers who purchase over 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you.

Prizes:

Special Prize: One Shopping Voucher of RMB 999 (1 person)

First Prize: One Shopping Voucher of RMB 499 (5 people)

Second Prize: One Shopping Voucher of RMB 399 (8 persons)

Third Prize: One Shopping Voucher of RMB 299 (10 persons)

Four The first prize: a 199 yuan shopping voucher (15 people)

The fifth prize: a 99 yuan shopping voucher (xx people)

The sixth prize: a New Year red envelope (50 people) )

Lucky prize: a beautiful mobile phone chain

Pre-event publicity mainly relies on leaflets and TV advertisements to promote this event. Performed by temporary workers and local broadcasters. During the event, the promotion is for each specialty store and is executed by the sales staff of each specialty store.

5. Activity budget:

Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary worker wages and overtime pay, prizes, etc. It is estimated that the cost during this month's promotion period will be about 40,000 yuan, as well as various emergency expenses of 10,000 yuan, and a total of 50,000 yuan.

6. Effect estimate:

Through this promotional activity, the sales volume and market share of this month have been increased. It is expected that the sales volume of this month will reach 30% of the usual monthly average sales. 140. At the same time, the influence of the Semir brand will also be greatly increased, making more consumers trust xx.

2022 Goods Festival Activity Planning Plan 3

1. Activity Background

The Spring Festival is the most solemn and distinctive traditional festival in China. On this day, people hold Family reunions, celebrating the New Year, welcoming the new year, blessings, and praying for a good harvest. It is also on this day that people visit relatives and friends and exchange gifts! Our Spring Festival promotions started lively in such a strong festive atmosphere. The theme of this promotion is - "Send good gifts in the New Year and bring good luck." , you will receive a New Year’s red packet when you reach the full amount (with special coupons included). In addition to the special coupons that can continue to attract customers to come and spend again, we also launched a xx package with strong New Year characteristics. You will receive a cartoon doll when you buy the package. One, the cartoon doll adopts the most popular tiger shape in the Year of the Tiger, which is naive and full of cuteness! The atmosphere of the event was festive and lively, which not only highlighted the rich traditional cultural characteristics of the Spring Festival, but also expressed the happiness of Paile to customers in the new year. Best wishes!

2. Promotional goals

1. Sales during the festival will increase significantly compared with the same period last year;

2. Create a happy festival atmosphere in the store;

3. Comprehensively enhance the brand image of Paile.

3. Activity theme

New Year gifts and good luck

4. Activity content

Activity details:

1. Anyone who purchases the New Year "xx package" will get a "Baby Tiger" cartoon toy (already included in the package);

2. Enjoy New Year delicacies at a low price!

Any one-time cash consumption of xx yuan will receive a "New Year's Lucky Packet", and a special coupon for the 20xx Pile Burger New Year Limited Edition, so you can enjoy more at the lowest price throughout the year Delicious food! The quantity is limited, while stocks last!

3. Contents of the most exciting special coupons (each offer has two coupons, ***12):

( 1) Front: Crispy Chicken Leg Burger is only NT$4

Buy any burger at regular price and get a free cup of grapefruit tea

Purchase any set meal for NT$1 and get a portion of the Super Hot Chicken Pops

Buy any set meal for RMB 2 and get 1 pair of spicy chicken wings

Purchase any set meal for RMB 2 and get 2 skewers of flesh and blood

Purchase any set meal for RMB 3 and get 1 pair of golden butterfly shrimps

(2) Reverse side: Terms of use

4. The details of the use of the special coupons are:

(1) This card can only be used in our store , each card can only be used once;

(2) Please present this card before ordering, this card cannot be exchanged for cash;

(3) This card is valid from now until February 28, 20xx;

(4) Subject to the permission of Chinese law, Pyro Burger reserves the right of final interpretation of this event!

Event time: from now on - —February 28

Participating products: full line of products;

2022 Goods Festival Event Planning Plan 4

1. Packages

Spring Festival Package: Lots of benefits and surprises

The "Wealth and Auspiciousness" package is launched during the Spring Festival: 888 yuan/ticket, including:

(1), catering: 600 yuan/ Table, (including service fee, only for restaurants on the 1st, 2nd and 17th floors)

(2), guest room: 160 yuan/room, day (including two breakfasts, including service fee)

(3), entertainment: 12:30-17:30, free private room for 5 hours: 17:30-02:00, free private room for 3 hours, and can consume goods worth 128 yuan. (Products are not discounted and service fees are included)

2. Guest rooms:

1. From February 14th (the 30th day of the first lunar month) to the 28th (the 15th day of the first lunar month), 20 will be launched every day A special room is 180 yuan/room, day (including breakfast and service)

2. From February 14th to 28th, everyone who stays in a Ronghua guest room will receive an exquisite gift.

3. Catering:

1. The Spring Festival special launch of "Chicken Xiangruyi" New Year's Eve dinner:

577 yuan/table, 677 yuan/table, 877 yuan /Table

Book the New Year's Eve dinner in advance and receive a free "Prosperity, Fortune, Auspicious Dumpling" and a "Family Portrait" as a gift.

Reservation hotline: xx

2. The banquet hall on the second floor launches Spring Festival set menu:

Banquet with good friends: 699 yuan/table

Golden banquet: 799 yuan/table

Wealth and auspicious banquet: 899 yuan/table

4. Warm service, sunny entertainment:

(1) Ronghua The song and dance hall on the third floor of the hotel is equipped with first-class audio equipment and professional DJ technicians. It can accommodate 50-100 people. It is the best place for class reunions, birthday parties, and small dances. 50% discount on reserved areas during the Spring Festival.

(2) The famous cigarette counter has hundreds of best-selling famous cigarettes at home and abroad, with complete varieties and affordable prices. It is the first choice for festival gifts.

(3) Tea Art Bar offers a 30% discount on gift tea, and can provide tea storage services.

5. Valentine’s Day: Sweet Valentine’s Day Candlelight Package

"Valentine's Day Candlelight Package" is 360 yuan (including catering: 200 yuan, room 160 yuan) without service charge, and the room includes double breakfast.

If you book one week in advance, you can request a song on Linyi Radio Station for free

If you book three days in advance, you will receive a box of exquisite chocolates

2022 New Year's Day Activity Planning Plan 5

1. Promotional Activity Time

Seven days from x month x, 20xx to x month 26, 20xx *** (20th - 26th New Year's Day Night)

2. Activity theme

Welcome the new year with Qianxi, half price refund

3. Activity content

(1) Main activities: Qianxi welcomes the new year with half-price rebate

1. Half-price rebate for one day out of 7 days: that is, randomly select one day out of 7 days, and give 50% of the shopping receipt amount back to all customers who shop on that day.

2. The maximum refund amount for a single shopping receipt shall not exceed 5,000 yuan;

3. One day out of 7 days will be randomly selected on the first day of the first lunar month, or determined by the mall (You can choose the day with the lowest turnover);

4. Starting from January 26th (the first day of the Lunar New Year), to February 5th, you can get 50 shopping vouchers on the spot by drawing Chinese and Japanese shopping receipts. ;

5. Shopping vouchers must be consumed before February 15th, and are invalid after the expiration date;

6. Home appliances, telecommunications and other commodities are excluded (clearly stated on shopping mall posters);

(2) Feasibility: One day out of seven days, 100 will be returned, which is equivalent to a 10-40% discount on the entire site; 50 will be returned, which is equivalent to a 90-30% discount on the entire site. In addition, the consumption vouchers are used for re-consumption, so the actual cost is actually very low.

(3) Auxiliary activities

1. Men’s and women’s clothing sales;

2. Books given away when shopping in children’s shopping malls;

3. Factory promotions.

IV. Event promotion

1. Newspaper advertisement:

2. Radio advertisement:

3. On-site banner

4. On-site lantern 2021 Chongqing Online New Year Festival time and event details

The Spring Festival of 2021 is coming soon. Has everyone already purchased the New Year goods? This year due to the epidemic, many New Year goods festivals All are held online, but there are more types of online events.

The Chongqing Spring Festival Online New Year’s Goods Festival will start on January 20th, with many discounts and benefits!

2021 Aishang Chongqing·Online New Year’s Goods Festival

The New Year of the Year of the Ox is approaching, and it’s here again The peak season for buying New Year goods has begun! In order to encourage people to celebrate the Spring Festival in Chongqing, reduce the flow of people, and also provide convenience for the general public to purchase New Year goods, warm the New Year! On January 20, the "Home Shopping" organized by the Chongqing Municipal Commerce Commission and all parties Celebrate the New Year Online" 2021 Ai Shang Chongqing·Online New Year Shopping Festival officially kicks off!

Event time: January 20th - February 18th

Event details

Have you gone shopping "online" today?

This New Year's Festival is held online, with undiminished discounts and rich and colorful forms. In the "Super New Year Shopping Festival" cloud shopping event, major national e-commerce platforms such as Suning.com, Pinduoduo, and Ele.me have been gathered; local life service platforms such as Xiangmanyuan, Explosives King, and Invitation to Chongqing have launched A series of promotions.

Among them, "Invite to Chongqing" is an emerging Chongqing local life service platform based on the city's bus stations. It gives full play to the composite advantages of integrated media communication and convenient transactions of e-commerce platforms at bus stations, integrating Online and offline traffic fully empowers the "2021 Aishang Chongqing Online New Year Shopping Festival Event".

It is understood that during this New Year’s Festival, “Invite to Chongqing” provides merchants with a green and free service that is free of entry fees, transaction commissions, and promotion and marketing, and provides zero-profit feedback to consumers. A series of special activities such as super low prices, scanning the QR code to buy Chongqing, treasure hunting and gift bags, charity live broadcasts, and platform delivery to promote transactions of key enterprises in districts and counties, poverty alleviation products, and urban cultural tourism.

Scan the QR code to buy Chongqing at great value and low price

"Invite to Chongqing" gathers thousands of merchants and launches tens of thousands of affordable products with real discounts, especially for merchants in districts and counties , poverty alleviation products, and community life service formats, the platform has launched a 1 1 assistance plan for the main city with districts and counties, and everyone brings a small family, and comprehensively attracts merchants’ products through various methods such as platform delivery, platform special area, information flow promotion, etc., allowing merchants to While waiting for the train at the platform, the general public can purchase value-for-money Chongqing products by scanning the QR code, and can easily pick up goods with just the movement of their fingers.

The whole city is scanning for lucky bags

During the Spring Festival, the "Invitation to Chongqing" will also be carried out through the city-wide linkage of the giant floor-to-ceiling screen of the Liberation Monument and more than 100 LED screens at bus stops. In the naked-eye 3D New Year greeting game, consumers can grab lucky bags. By scanning the QR code of the lucky bag and the city resource map to participate in the city-wide treasure hunt, they will have the opportunity to obtain free lucky bags and share tens of millions of yuan in free meals, scenic spot tickets, consumption vouchers and other gifts.

Exclusive travel to Chongqing hot springs

In addition, "Invite to Chongqing" cooperates with the Municipal Culture and Tourism Commission and the Hot Spring Office to launch a series of travel activities in Chongqing. A special area for traveling to Chongqing has been set up on the platform, which displays Chongqing's characteristic temple fairs, unique folk performances, special scenic spots, etc. through videos, allowing Chongqing tourists who cannot go home for the New Year and tourists from all over the country to travel around Chongqing without leaving home and feel the rich flavor of Chongqing. New Year flavor; the general public can also scan the QR code of the hot spring tourism map on the platform offline through "WeChat Scan" to link to the online treasure hunt function to obtain hot spring tickets, experience coupons, vouchers and other benefits.

Of course, in addition to "Invite to Chongqing", other lifestyle e-commerce platforms have also launched activities such as "Time-honored Brands Celebrate the New Year", "Spring Festival 'Super Weekend'" and plan to "move home New Year's goods" In promotional activities, local special New Year products are organized, and measures such as issuing large gift packages, issuing consumer coupons, redeeming cash coupons, joining groups with thousands of people, limited-time flash sales, live shopping guides, and product draws are adopted to truly bring warmth to citizens purchasing New Year goods.