Lin Wenxue has become a news figure, but he is always compared with selling meat. He can't do it without thinking about it.
He is a master of animal nutrition and feed science in Zhejiang University, and he was an outstanding graduate of the school when he graduated from undergraduate course. On October 3th, he officially set up a restaurant to sell zongzi made with his own ingredients.
The news that Lu Buxuan, a graduate of Peking University, became a butcher once spread all over the country, and it triggered a big discussion about whether this behavior was a waste of talents. A few years later, another talented person from Peking University, Chen Sheng, also quietly entered the pig industry, and in less than two years, he opened nearly 1 pork chain stores in Guangzhou, with a turnover of 2 million yuan, and was called the "pork king" in Guangzhou.
Almost everyone who knows this matter can't help comparing the two. However, compared with the hatchback, Chen Sheng entered the pig slaughter door by civil servants, while Lin Wenxue entered the zongzi door because of the sluggish foreign trade industry. Lin Wen's confidence is obviously not as good as Chen Sheng's.
what's more, comparing with him shows that he is not creative.
The first day of the opening of Zongzi Store, all the guests came here with admiration.
"Yes, I sell Zongzi here ... just opened ... until 9 pm ... You are coming to buy Zongzi, right?"
On October 3th, Lin Wenxue, a graduate of Zhejiang University, opened a zongzi shop in Sanzhong Road, Yongkang City. At 4 o'clock in the afternoon, someone called to ask.
A lady stopped her car at the door of the shop and got off and asked Lin Wenxue, "Are you the rice dumpling seller mentioned on TV?"
Lin Wenxue smiled and nodded yes, and his wife, Lin Meijin, hurried forward to say hello.
The lady asked for about 2 zongzi in one breath. All kinds of zongzi have the same appearance but different tastes and prices. The couple were in a hurry and finally got mixed up. In the end, we can only calculate the approximate money and let the lady take it.
So far, Lin Wenxue has sold 66 zongzi this day. Compared with the daily sales of more than 2 at the agricultural exhibition, this result is simply too poor.
fortunately, when I got off work that night, a few more guests came, and finally broke through 1. The Lins' zongzi are more expensive, usually 4.5 yuan each.
the first day was almost predictable. On the 29th, when Lin Wenxue passed this street, he saw that this small shop that used to sell Guangdong clay pot rice was being transferred, so he negotiated with the boss about the store transfer fee of 18, yuan and signed the contract on the spot.
that evening, Mr. and Mrs. Lin Wenxue collected the words "Lin's Zongzi" from the copybook, designed the signboard, commissioned the advertising printing shop to print it out that night and hang it up, and opened early the next morning.
however, the size of the signboard is not good, it is a little narrow and looks a bit weird.
Lin Wenxue also made an advertising picture and posted it in front of the stove outside the door. The red paper with the words "Good luck in business" fluttered in the wind on the threshold. Everything is self-created, except for the store name and boss, the store has hardly changed.
"It will be redecorated another day." Lin Meijin, the proprietress, is smart and competent, and everything is in her planning. "The decoration should be more comfortable, warmer and cleaner."
Compared with his wife, Lin Wenxueming is much more "dull", and many questions are answered by Lin Meijin on his behalf. However, Lin Meijin's answer is mainly to ponder the visitor's intention, while Lin Wenxue's answer is obviously much more sincere.
The man and the woman are husband and wife who grew up with the village chief. Lin Wenxue studied for a master's degree in Zhejiang University, while Lin Meijin worked in a construction company in Yongkang after graduating from technical secondary school. They are all farmers' children, and their family background is not thick.
I can sell 1 on the first day, and Lin Meijin is quite satisfied. After all, people don't know that they have opened a store. The so-called fame is made in the three days at the exhibition, plus media interviews. Everyone knows that his zongzi is delicious, but he doesn't know about opening a shop.
"Many people don't know, as long as it can be maintained and there are more repeat customers, the store can survive." Lin Meijin said.
On November 1st, Lin Junbo, general manager of Yongkang Jin Hui Materials Chemical Co., Ltd., came here and ordered birthday dumplings for his son's 2th birthday. Lin Wenxue couldn't restrain her excitement, so she sent a text message to tell the reporter about it.
Master students majoring in animal feed have made a "Master Zongzi" by scientific methods.
Zongzi shop is purely "eaten" by forest literature.
Since childhood, Lin Wenxue likes to eat zongzi. He can eat five zongzi cooked by his mother at one sitting.
After graduating with a master's degree in 23, Lin Wenxue first worked as an office clerk in a company in Jiaxing. Here, he ate "Zongzi eaten all over the world". "It's better than my mother's. Why can't my mother make this taste?" Lin literature is simply fascinated by zongzi.
The master's major of Lin Literature is animal nutrition and feed science of Zhejiang University, and the master's graduation thesis is "Study on Antimicrobial Peptides of Piglets".
Although the research objects are different, the nutrition and ingredients of feed and zongzi should be the same: different tastes must be realized by different ingredients, which is Lin Wen's strength. Although he doesn't know the proportion of various ingredients in Jiaxing Zongzi, he can deduce it backwards through experimental means.
"It's not the same as the ingredients in Coke. The ingredient of cola is a secret, and the secret of zongzi is only the proportion of ingredients. As long as you know what ingredients are available, you can always find the proportion of flavors. " Lin Wenxue said.
Because his wife was in Yongkang's hometown, Lin Wenxue returned to Yongkang in February, 24. Because she didn't have a job corresponding to her major, she worked as a foreign trade company in recreational vehicles, and also took some small orders herself.
"At present, the overall economic situation is not good, and it is difficult to receive orders. Once the quality cannot be guaranteed, there will be no money to make, or even compensation." Lin Wenxue said that after three years, he felt that to do long-term business, he had to start his own business. "The things you do can be assured and the quality can be guaranteed, so that you can have a good reputation."
however, I didn't think of selling zongzi at that time. Only in his spare time, Lin Wen learned to take out the kitchen scale and keep experimenting at home in full accordance with the laboratory process: according to different proportions of ingredients, he got different tastes.
Before that, Lin Wenxue had never been in the kitchen. At first, the zongzi wrapped by him was cooked in a pot, and when it was taken out, it was either deformed or swollen with rice grains, and it tasted like chewing wax, some were raw, some were burnt, and it was impossible to eat.
the disfigurement is that there is too little glutinous rice, the stuffing is too much glutinous rice, or the fire is too strong. Lin Wenxue weighed glutinous rice with a kitchen scale and recorded the quantity one by one. And three groups of comparative tests are introduced: fierce fire, warm fire, first fierce and then warm. After more than 1 times of repeated comparative experiments, it was finally determined that the dosage of glutinous rice was about 3 Liang, and the zongzi cooked with strong fire was easy to crack, and the fragrance could not be produced with warm fire. The ideal was to heat it first and then warm it.
the most difficult thing is the taste comparison test. He bought strips of meat, chestnuts, eggs, red dates and other materials, as well as a variety of condiments, and conducted comparative experiments again and again, recording the data in detail in each experiment.
"I'm used to different materials, recording dosage, process and improvement, and I'm sure I can get results. These are all habits formed in the laboratory." Lin Wenxue said, "Jiaxing Zongzi has been made for so many years, and the proportion of ingredients must be the most in line with the public's taste. The proportion of ingredients obtained from this experiment is one of the quality standards of' Linjia Zongzi'.
The zongzi cooked at first was rated as "as bad as medicine" by Lin Meijin. But at the end of the experiment, Lin Wen can produce almost the same taste as Jiaxing Zongzi, and it can also be accurately controlled according to the taste of Yongkang people.
At this time, friends and relatives all know that the research on Zongzi in Lin literature has made achievements, and it has become famous. Sometimes strangers will come to buy some and take them home to eat.
this fame brought him opportunities. From October 23rd to 25th, Yongkang held an agricultural exhibition. This exhibition only provides free booths for farmers, but after eating zongzi made by Lin Wenxue, the director of the Women's Federation of the Industrial Park strongly recommended him to shine at the agricultural exhibition.
There are only two zongzi sellers at the exhibition, and the other one is a chain store, one for one yuan. 4 yuan, a Lin Wenxue, sold more than 7 in three days.
"Many people don't know that I am a master." As a result, Lin Wenxue printed his master's name on the business card to promote Zongzi and distributed it on the spot.
Of course, the media will not miss this opportunity. Soon, news of "Master's Zongzi" in Lin literature appeared on TV stations and newspapers.
"The store hasn't opened yet, and it's already full of buzz. The reporter came to the house to interview, and the diners came to the house to buy zongzi. I feel quite embarrassed, so let's open a shop quickly. " Lin Wenxue said that this time he was simply framed as a boss.
Lin Wenxue's mother has been worried about being laughed at for her son who sells zongzi after studying as a graduate student. But the success of the agricultural exhibition gave her another view.
A well-behaved scholar should make standardized zongzi with the safest raw materials
Lin Wenxue tried to register the trademark of "Lin's Zongzi", but was told that only the name of the store could be used, and the generic name of the goods could not appear in the trademark name, so the registration failed.
The store opened in a hurry, but there were no clerks. An advertisement for a waiter was just posted at the door of the store. Lin Meijin had to go to work, and the couple shop could not be done, so she had to pull her father Lin Xingchao over to help and become a father-son shop.
Lin Xingchao doesn't agree with his son's change to making zongzi. Only his son and daughter-in-law insisted, so he had to respond to the children's wishes and finally simply supported them in action.
On the morning of October 31st, Lin Xingchao, who usually doesn't do much housework at home, went to the store to help his son wash dishes and clean up, and Lin Meijin also went to the store to help before going to work.
Lin Wenxue moved out of the kitchen scale, which is his necessary tool, and everything such as 56-degree red star Erguotou, ready to start making zongzi.
Salt, sugar, monosodium glutamate, soy sauce and cooking wine are all seasonings of Lin Wen without any additives. "We all know that the proportion of various ingredients is very particular. For zongzi, the filling is the most important. "
Perhaps influenced by the major, Lin literature used to refer to the "stuffing" of zongzi as "bait" for feeding fish, which was quickly corrected by Lin Meijin with a smile.
He gave an example. Clenbuterol was originally discovered by feed research institutions, but later it was used in an improper proportion, which became a scourge. "The raw materials are very important, and unhealthy fillings cannot be used for a little petty profit. There are so many problems in food safety in our country, that is, everyone ignored these things before. "
according to Lin Wen's theory, if a kind of stuffing is to be used abroad, it will take seven or eight years to know whether it is safe or not, and it will take a long time for a new product to appear. "The Lins' zongzi must meet this standard in terms of safety. My store is the first one now, and it can be a chain store in the future. This can only be guaranteed by strict quality, and there can be no mistakes. "
As a boss, Lin Wenxue lamented that "it is too complicated for me to think of many things". He can guarantee to purchase goods from regular channels, but he can't guarantee that regular channels don't sell inferior goods. "I must have the ability to distinguish between fillings and see the quality of raw materials."
However, Lin Wenxue's experience in the foreign trade industry makes him dare not be careless in this respect: "In the past, it was a big deal to return compensation, but the catering business was fatal."
He didn't expect this business to be so hard. He had to get up at 3 o'clock in the morning, add water and change briquettes, and stare at Zongzi until morning.
"There is a passion for starting a business, which is also a different life experience." Lin Wenxue said that after working for more than three years, this is the first time that he really devoted himself to a career.
Lin Wenxue has a high school classmate who is now the boss of a company and belongs to the "rich second generation". Lin Wenxue once gave this classmate some foreign trade orders to do. When he told him that he wanted to sell zongzi, this classmate immediately expressed his support: "Well, as long as you start, there will be a way, and good brothers will help."
Although there are both good and bad stories about selling zongzi to master students, Lin Meijin's support for forest literature is totally unconditional.
She moved out a stack of certificates of forest literature, including the graduation certificate of Zhejiang University, the certificate of outstanding graduates in undergraduate course, and the CET-6 certificate.
"I admire him very much. At least his English is good and he can sell zongzi abroad." Lin Meijin's encouragement to her husband almost reached the point of praise at the beginning. "He is very skillful, persevering and steady."
Lin Wenxue's former colleagues expressed their support after learning that he was going to sell zongzi through TV programs. "Yongkang advocates entrepreneurship and labor. There are many bosses who haven't graduated from primary school. Everyone doesn't think that it is a waste of talent for graduate students to sell dumplings."
Although people are very helpless to compare him with Chen Sheng, a graduate of Peking University who sells meat, Lin Wenxue made a comparison himself: "How can I compare with him? He has experienced many things, and there were many discussions at that time, which was more exciting than me. Hangzhou can now get several masters in one brick, but it's just not. "
before 9: on October 31st, the store sold more than 2 zongzi, and the business was good. A lady came to the door and asked, "Do you have zongzi? I watched it on TV. "
When it comes to future plans, Lin Wenxue wants to find a successful model. "Now many companies are not rich for three generations, and they all rely on boldness or novelty. This will not last long. Any industry, no matter how low the technical content, must have knowledge to ensure the quality of standardization. "
McDonald's and KFC are typical in this respect. There are so many fast foods, but not many of them can standardize the quality to such an extent.
"I am well-behaved and have a strong sense of law. I know how to protect myself and how others come." Lin Wenxue said.