1, franchise:
Franchising means that the licensor licenses its trade name, trademark, service mark and trade secret to the operator under certain conditions, allowing it to engage in the same business as the licensor in a certain area.
2. Franchising:
Franchising is to provide a unique commercial franchise, giving guidance and help in personnel training, organizational structure, business management, commodity procurement and so on. The franchisee shall pay the corresponding expenses to the franchisor.
Second, the advantages are different:
1, franchise:
Franchisees can maintain a small scale while implementing centralized control, which can not only earn reasonable profits, but also involve high financial risks, not to mention taking into account the daily chores of franchisees.
2. Franchising:
Because you can directly use the brand, trademark and management technology owned by the headquarters, compared with starting your own business, you can reduce a lot of time, money and mental burden. For people who have no business experience at all, you can enter the business in a short time.
Relationship characteristics
Franchisees have franchise rights, which can be products, services, business technology, trade names, labels and other special forces that can bring commercial benefits. Contract is the main link between the leader and the franchisee. Franchisees have the ownership of their own stores, and store operators are the owners of the stores. The franchisee must operate the franchisee headquarters in full accordance with a series of regulations of the franchisee headquarters, and he has no operational autonomy.
Another reason for the successful development of franchising is accurate positioning. Because of accurate positioning, accurate target market selection, marketing strategy combination around the target market and timely understanding of the changes in the target market, the products and services of enterprises are at the forefront of the times.
Baidu encyclopedia-franchising
Baidu encyclopedia-franchising