Can merchants complain about the favorable cashback? Some people are happy to cash back to bonus hunter through favorable cashback, but many consumers are deceived and fooled by merchants because of favorable cashback. Many consumers complain about the false praise of merchants returning to the current behavior. Can merchants complain about the return of praise?
According to Xinhuanet, a recent online shopping survey organized by the Consumer Council of Guangdong Province (hereinafter referred to as "Guangdong Consumer Council") found that many merchants induced consumers to make a non-objective evaluation of their products through cashback, red envelopes, card coupons, etc., which violated the requirements of relevant national laws and regulations, violated the market principle of honesty and credit, and infringed on consumers' important legal rights such as the right to know and fair trade.
IT House understands that this survey is an investigation activity on online sales of "three no products" (that is, the product name, manufacturer name and address information are not marked) and product labels. The survey results show that in terms of "three no products", 285 samples of 600 online products are "three no products", and the discovery rate of "three no products" is 47.5%. In terms of "favorable cashback", this survey found that 85 of the 600 samples were attached with "favorable cashback cards", which induced consumers to make non-objective evaluation of products through cashback, red envelopes, card coupons and other means.
The Consumer Council of Guangdong Province reminds consumers to shop scientifically and rationally during the "Double 1 1" period and be smart consumers. When you receive the invitation of the merchant's "favorable cashback card", you should be brave enough to refuse and not make false favorable comments for the benefit of the merchant. Professional rational consumption, do not buy "three no products". In case of consumer disputes, they can be settled through negotiation with merchants and platforms first. If both parties cannot reach an agreement, they can call 12345, 123 15 to complain, or log in to official website of Guangdong Consumer Council to complain.
According to Guangdong Jingshi, recently, in Yangzhou, Jiangsu Province, three restaurants were punished by the market supervision department for placing "favorable cashback" cards in take-away. Yangzhou Municipal Market Supervision Administration pointed out that "favorable cash back" is essentially an e-commerce operator bribing consumers through cash back to induce consumers to make a non-objective evaluation of the trading behavior of products and sellers. This behavior seriously infringes on other consumers' right to know and harms the interests of other consumers, which not only undermines the fair trade rules of the platform economy, but also undermines the integrity rules and integrity culture of the platform economy.
Can merchants complain about the cash back from favorable comments? 2 "Five-star favorable comments plus 20-word evaluation can return a large red envelope", "screenshot of favorable comments, and adding customer service WeChat can return a red envelope to 5 yuan" ... Consumers who often shop online and order takeout should be familiar with such a small card. Some people say that relying on it to "return some blood"; It has also been pointed out that this move is a "canvassing behavior", and the lack of authenticity in the content of the screen will affect the judgment of the quality of the product. Is "cash back from praise" legal? What do consumers and businesses have to say about "favorable cash back"? In response, the reporter launched an investigation.
"Reputation cashback" is not uncommon, and consumers have different opinions.
Nowadays, it has become the norm for merchants to spend money on praise, and the probability of a platform merchant putting a "praise cashback" card is over 50%. Many users said that if they buy 10 yuan, they can return to 3 yuan with a favorable comment. During the "double 1 1" period, there were not a few consumers who returned their blood through favorable comments.
The survey found that most of the "favorable cashback" cards in take-out came from snack shops and newly opened take-out businesses. They need to guide traffic through "praise" and take the lead in the takeaway platform. However, the "praise cashback" of shopping platforms is even more diverse, even for consumers' consideration, "five-star praise cashback to 2 yuan", "five-star praise and 30-word evaluation cashback to 5 yuan" and "five-star praise+comments+additional comments cashback to 20 yuan" ...
"We do have a' favorable cashback' activity. Only when consumers give favorable comments, the higher the score, will we be pushed to customers in the first batch on the Meituan platform." The owner of the "Barbecue Research Institute" told the reporter that his barbecue shop is newly opened, and some colleagues around him will also order his kebabs, and then make malicious bad reviews, just to crowd him out. "There is no way, we can only use the form of cashback to let customers give praise as much as possible to offset the negative impact of malicious bad reviews."
There are not a few businesses in the same situation as the "Barbecue Research Institute", and even some businesses will negotiate with customers to refund and delete bad reviews when they see customers giving bad reviews, so as to maintain full marks.
"The first time I ordered takeout, I chose a shop with a score of 5.' I ordered a fried chicken', but I didn't expect the chicken feathers on it to be cleaned. I gave a bad review and uploaded the photos. The store immediately called me and asked me to delete the bad review and make corresponding compensation, just to keep the perfect score. " Mr. Yu, a citizen, said that this experience was still a nausea.
"Online shopping' favorable cashback' is the most merchants in Taobao and Pinduoduo. Especially in Pinduoduo, some Pinduoduo businesses have cashed back more than you spend shopping there. " A sophomore told reporters that this kind of similar praise has returned a lot in schools, and it is not uncommon for Taobao new stores to swipe their bills in universities.
"Reputation cashback" is suspected of violating the law. Consumers should be vigilant
Some people are happy to cash back to bonus hunter through favorable comments, but many consumers are deceived and fooled by businesses because of favorable comments.
In the case of black cat complaints, many consumers complained about the false praise of merchants returning to the current behavior, that is, they did not implement the cash back after inducing consumers to praise.
In addition, the cash back of praise may fall into the trap of telecom fraud.
According to reports, a Ms. Li (pseudonym) added a "netizen" to a shopping WeChat group. The "netizen" said that she could get cash back by helping her brush praise on the shopping website, and Ms. Li was then guided by her to take pictures of items with a total price of 1 10,000 yuan on behalf of a shopping website. After placing the order, the other party induced Ms. Li to continue to buy more goods. Aware of falling into the fraud trap, Ms. Li wanted to return the goods, but was rejected by the other party and blacked out. Finally, with the intervention of the police, Ms. Li recovered the loss.
According to the Consumer Protection Law and the Anti-Unfair Competition Law, it is illegal to use cashback to guide users to praise, which violates consumers' right to know. In addition, as early as August this year, the State Administration of Markets issued the "Regulations on Prohibiting Unfair Competition in the Internet (Draft for Public Comment)", stipulating that operators should not induce users to make designated evaluations by cash back, red envelopes, card coupons, etc.
When the reporter reflected these situations to the customer service of the relevant platform, Taobao customer service said, "In the product display page, words like' favorable cashback' will be blocked, and if businesses dare to openly attract consumers with' favorable cashback', they will be punished by the platform. Therefore, the vast majority of' favorable cashbacks' have taken the form of stuffing a card into the packaging of goods, and it is difficult for the platform to supervise and manage this. "
Now, some areas have launched actions against "favorable cash back".