If you make up your mind to open a restaurant, a new question immediately arises: what kind of restaurant to open? What size and grade? How much investment is needed? What's the return? How big will the risk be? Learn from the experience of successful people first.

Correct and farsighted site selection

Ms. Zhu lives in Xinzhuang, 4 kilometers from the subway station. At first, she wanted to open a small restaurant, but she hesitated about the location and community beside the subway station. Ms. Zhu decided to step on the spot first and take her family to several restaurants in different places for dinner inspection at different times. The results show that the small hotels near the subway have high rents, stable tourists and easy to make characteristics. Most importantly, most young couples living in Xinzhuang often leave the subway after work at 7 o'clock in the evening. At this time, the characteristic small restaurants next to the subway are all these people? Eat better? Best choice. Next to the community, the rent is much cheaper, but the tourists are average. The most important thing is that there may be some business only on weekends. But Ms. Zhu puts herself in the other's shoes. On rest days, she must like to go to the market to buy some side dishes for her family and seldom visit restaurants. Let's take a look at the existing accommodation hotels. Most of them are caught in a vicious circle of business failure, high price and declining quality. After thinking clearly, Ms. Zhu seized the opportunity to open a special small restaurant at the subway entrance. In less than a year, her business was on the right track, her investment was recovered and she began to make money.

Opening a small restaurant that can make money is really a very affordable thing. Your family can not only buy meals in the store without worrying, but also create stable value-added after eliminating all expenses. How to open a hotel with rolling financial resources, the successful experience is: choose a location with potential customers.

Realistic creative selling point

In the era of eyeball economy, the key point for a good hotel to attract popularity is to have good creativity and selling points. It is said that Kissinger visited Saudi Arabia one year and went to a restaurant for dinner. Then the restaurant promoted it? Our restaurant used to entertain US Secretary of State Kissinger? , fame. Later, Kissinger came to Saudi Arabia and wanted to go to another restaurant for dinner. Because it was Ramadan, the restaurant refused Kissinger's request. There are advertisements in restaurants, too This restaurant refused Kissinger's dinner request? . People think this restaurant is really awesome, and even Americans dare to offend it. As a result, it is famous.

There are many theme restaurants in Shanghai that people can't understand: a plate of boiled Flammulina velutipes dares to sell 80 yuan, but it is a feature and selling point for some people to eat and play; On the contrary, it is not uncommon for some cheap home-cooked dishes to be ignored. Now more and more people eat not only for food, but also for affection and taste.

Whether the hotel's creativity and selling point are practical is also very important. A friend of the reporter imagined the primitive tribal restaurant she was going to open: it was decorated like a cave, a stone table and a wooden pier chair, the waiter wore a grass skirt, the bowl was made of mud, the chopsticks were made of branches, and several primitive people in the center of the restaurant danced with the ancient beat. The person who runs the restaurant told her that the idea is good, but it is not suitable for opening a restaurant, because it is enough for customers to come in and feast their eyes. No one would think of ordering food in this environment. In fact, the catering industry needs quite clever marketing art, and the key to turning the best ideas into gimmicks lies in clever use.

Cultivate loyal and stable regulars

Small restaurants are the right choice for many customers who often need to eat lunch outside. On the one hand, it is relatively cheap, on the other hand, it is more intimate than large and medium-sized hotels. Familiar places, familiar bosses and even familiar salespeople can attract regular customers. Do you want the guests to eat in the hotel? Home? Feeling, there are two factors that must be indispensable:

First, friendly and high-quality service, intelligent and enthusiastic operators and service personnel, regard guests as relatives, and often have natural and cordial contact with guests, so that guests are willing to come and go often;

The second is the ever-changing dishes. It is necessary to adjust the menu according to the taste of the guests at any time, and adjust the taste according to the changes of seasons. Because modern consumers' love for food is changing rapidly, only by constantly making guests feel fresh can they not get bored for a long time. Through the understanding and in-depth contact with the guests, the guests are gradually fixed. Over time, these old guests will form an informality? Club? It has become the enduring foundation of small hotels.

As long as you put your heart into it, it is not difficult to open a restaurant to make money, but you can't do business without conscience. So-called? A gentleman loves money and takes it wisely? I hope you? Future hotel owners, remember one sentence, which businessmen should always remember: honesty-oriented, operating according to law.

;