As expected, the preferential support policy for new energy vehicles has been implemented. This year, the purchase of various types of vehicles included in the "Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax" will continue to be exempt from purchase tax. In a corner of Shanghai , and will also provide financial subsidies of 10,000 yuan per vehicle to individual consumers who purchase pure electric vehicles before the end of June this year.

As a pillar industry, new energy vehicles have been the most eye-catching growth point in the past two years. Especially the outbreak in 2022 has given everyone hope for a return to growth. Perhaps, countless people have imagined what they should do after the lockdown is lifted, such as getting the dental fillings that need filling, getting the physical examinations that need to be done, replacing the home appliances that need to be replaced, and buying the new car that needs to be bought. Everyone is eager to make life move towards the beauty of their ideals. Isn't it because of everyone's walking, eating and shopping that the city regains its fireworks?

The Ideal L9 is an enlarged version of the "car and home" concept

With the gimmick of "the best family SUV within 5 million", the Ideal L9 was innocently pushed into the public opinion Of course, I won’t elaborate on the ideal brand’s marketing concepts and methods. There are mixed reviews. I still want to talk about this car. It may be the least distinctive but also the least distinctive among the new energy vehicles to be launched in 2022. A well-rounded ride.

Generally speaking, for a product that is balanced, comprehensive and powerful, people will give it the honorific title of "Hexagonal Warrior". The Ideal L9 is actually a "quasi-hexagonal" product.

Like previous brand products, the Lideal L9 is still looking for family travel routes. To put it bluntly, it is using the thinking of building a grocery shopping cart to create a top-notch large SUV for home use, a grocery shopping cart. The characteristic is balance, from appearance to space, from performance to fuel consumption, everything is just right.

Actually, sometimes I wonder if it is an extension of Li Xiang’s “small but beautiful” idea of ??building a car, which is ultimately attached to the pure concept of “car and home”. “Small but beautiful” is Positioned as a short-distance commuting vehicle in the city, the car is a room in the home, an extension of the distance centered on the home. So all the products launched by the Ideal brand, as well as the current Ideal L9, are actually the same, but they treat this room in the home. Get bigger and extend the distance further.

So, the ideal L9 has a domineering shape, a spacious space, and tries to fill this space with as much practicality as possible. It can be fueled and powered so that you can say goodbye to anxiety when traveling long distances, but if you say There seems to be nothing that can leave a deep and special impression on you.

There are no short boards or long boards. It is like a perfect wooden barrel, which can hold the most water in the most appropriate way. It is ideal for families with many people who need to travel. L9 is the only version answer in 2023, of course, provided you have a license plate.

Wuling Hongguang MINI EV convertible version, I want to take young people to have a good time

In the early years, Wuling Hongguang MINI EV allowed young people to effortlessly achieve the goal of owning a mobility scooter. , Wuling Hongguang MINI EV convertible version allows young people to own a convertible at the lowest cost. Wuling Hongguang MINI EV, which is flashy and cute, has a high rate of turning heads on the road. Coupled with the stylish convertible design , it is the most beautiful scenery on the city streets.

The one that looks better than it does not have a convertible, but the one with a convertible is not as cheap as it. Maybe this is also a kind of differentiated competition?

Strictly speaking, the Wuling Hongguang MINIEV convertible version is a derivative of the GAMEBOY version. Except for the convertible, other design elements are basically the same. The front face is slightly brighter and the car logo is highly recognizable. The newly designed bumper adopts a hollowed-out silver-gray decorative panel, which has a futuristic feel, and is coupled with a newly designed wheel hub cover. The best-looking state is naturally when the convertible is open.

Of course, there are advantages and disadvantages to installing a convertible when the size is basically unchanged. Basically, the rear row is dedicated to this set of hood mechanisms, and storage can only be behind the seats. There is a zipper storage compartment, but it is all worth it for this convertible that can be opened in 10 seconds. Manually unlock the hood locking mechanism, and then long press the hood opening and closing button located at the reading light, and a wonderful experience begins.

It can only be said that Wuling Hongguang really understands young people. Even if Tesla cuts prices and the entire new energy vehicle market is in turmoil, Wuling Hongguang MINI EV will not have any trouble in its heart, unless Musk If you can tinker with a super mini version of Tesla that costs 50,000 yuan, pricing will be its eternal moat.

Perhaps it understood early on that what users really need is the ultimate cost-effectiveness, and it has made a good layout here early. Not taking the usual path is its secret to success.

Smart Elf #1, I will start first, and you will continue to roll in.

Smart Elf #1 is also taking an unusual path.

Perhaps many people have never thought that smart Elf #1, the first model after the smart electrification transformation, will look like this. It is built on SEA's vast platform and positioned as a pure electric small SUV. It is directly upgraded from the "medium cup" to the "extra large cup" and is more complete in terms of functions. It uses a rear motor and rear wheel drive. It also has a maximum power of 272 horsepower, a peak torque of 343N·m, and an acceleration of 6.7 per 100 kilometers. s, this is not the smart one at all, but why should we set a boundary for the smart in our hearts?

Smart can also be more practical and cost-effective. Smart Elf #1 still has a sense of ritual and can also reflect the life attitude of smart car owners. I think all changes are important to OEMs. It is a high-risk thing. After all, when a new product is launched on the market, no matter how detailed the preliminary research is, it is still trying to cross the river by feeling the stones. The only chance of winning, or the way to increase the probability of success as much as possible, is to meet the exact needs of users. Make a fuss about it and use the money in the most critical places so that users can get the most tangible benefits.

Everything must be what users need, so that we can truly own the market.

The drastic changes have been reflected in sales, and the performance is quite good. According to the January 2023 delivery data released by the smart brand, smart Elf #1 has successfully delivered 3,170 units in China, starting from September last year. , its delivery volume has reached 12,382 vehicles, which is quite impressive.

Two flowers bloom, one on each side.

Smart Elf #1 also has a back-up. Compared with other new energy vehicles, it can develop overseas markets more smoothly. After all, the smart logo is widely recognized in the European market and has a mature brand. Channel network, new cars have been pre-sold in key European countries in October last year, including Germany, France, Italy, the Netherlands, etc. Currently, nearly 2,000 smart Elf #1 units have been shipped to Europe in small batches, and the scale will start in Germany in the first quarter. For delivery, as manufacturing capacity ramps up, Smart will launch a large-volume shipping plan to Europe.

The left hand is involved in the extreme domestic market and polishes the product line through rapid iteration and competition. The right hand can rely on its natural advantages to seize the opportunity to occupy a larger overseas market before domestic brands can fully exert their strength. share.

One step ahead, step by step. Especially for the overseas market, which is a relatively less popular market, smart can become a bridge connecting China's advanced manufacturing industry and the European and American consumer markets in the coming years, filling the gap.

This is a very challenging career, and it is also a very profitable career. If you can really seize it, it is tantamount to a long-term meal ticket. If you cross it, you will be the Great Luo Jinxian. If you can't cross it, you will be the Great Luo Jinxian. Then the little rich will be safe.

Of course, there are many Chinese OEMs that are considering going overseas or have already gone overseas. Smart is not the first, but I believe it will definitely have a place in the first echelon.

Write it at the end

It is always difficult to settle the intention, there are always winners and losers in business, and products will also have their own advantages and disadvantages, but high-quality products will definitely receive countless positive feedbacks. There are also countless consumers who voted in favor.

There may not be many tickets left on the new energy track. Anyone may become a star of tomorrow, or the once-shining hits may become yesterday’s flowers that cannot be reconciled. This is the cruelty of business competition. place. But there is no way. Capital that does not expand will have no future, industries that do not work hard will have no way to survive, and OEMs that do not work hard will be eliminated. See the general trend clearly, see yourself clearly, and accurately find the most suitable profit track. , Only then can the accumulated advantages be exploded.

Every shrimp has its own way, and a crab has its own way. In addition to the three OEMs I listed, there are also many new energy brands that have made the most suitable choices for these three products, which is even more fortunate. Yes, whether it is internal combustion engines or new energy, this track is broad enough to accommodate more participants, and everyone will have a bright future.

This article comes from Che Ming Shou Pro, the author of Yichehao. The copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's opinion and has nothing to do with Bitauto