Opening a two-yuan store has a profit of 40% to 60%. Most of the goods in 2 yuan stores are sold with 2 yuan money, and there are also special areas selling some goods with slightly higher prices to meet the shopping needs of different consumers. Because the purchase cost is more affordable, the sales volume is also relatively large, and the profit is considerable, between 40% and 60%. Two-dollar store is a special retail format, which originated in China in 1990s, and quickly became popular in China with its unique business model. This kind of shop mainly sells all kinds of daily necessities, all of which are priced at two yuan each, attracting a large number of consumers looking for good quality and cheap goods. The rise of the two-yuan store has its specific social and economic background. In the 1990s, with the deepening of reform and opening up, the market economy became active, and people began to pursue more diversified consumer goods.