Innovation and Entrepreneurship Project Plan 1 The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the enterprise spirit of "innovation, enterprising, honesty and enthusiasm" and the enterprise management concept of "harmony but difference, strictness and laxity", serving the public and giving back to the society.
I. Services and products
Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality.
Second, the market competition analysis
Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (Mainland) accounts for 65% of the total population in China, with a low population quality and an illiterate and semi-illiterate population of X billion. Among the rural employed population, 35.9% are illiterate and semi-illiterate, and the primary school education level accounts for 37.2%. The number of college students per 10,000 population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.
In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:
1, the cost is low, the teachers hired are all college students, and the teaching cost is low;
2. The company has a perfect training and assessment system, and the course quality is guaranteed;
3. It has a distance education platform, teaching CDs and so on. , and rich in teaching resources.
Third, marketing.
In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.
Four. Description of capital contribution
The company plans to register a capital of X million RMB, of which each founder will raise xx million RMB to ensure the management of the company by the team.
Verb (abbreviation for verb) Return on investment and exit.
At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.
Risk analysis of intransitive verbs
Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.
Seven. Business forecasting and financial analysis
According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.
Innovation and Entrepreneurship Project Plan 21. Overview of the enterprise
Main business scope:
My project is to open a coffee shop near RT Mart, Taizhou, supplemented by snacks such as desserts. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.
Type of enterprise: manufacturing □ traditional industry
□ Retail □ Other
□ Wholesale □ Service □ Agriculture □ New Industry
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and educational background of consumer psychology, and I have learned related courses (including time).
20xx—20xx studied in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology, majoring in civil engineering. And Li graduated from junior high school.
Third, the market evaluation
Target customer description:
The target customers are:
1, ordinary students or couples, RT Mart is not far from South China Institute of Technology, which is convenient for students to spend.
2. Nearby residents and office workers There are several communities near RT Mart, with many residents. Our elegant environment and complete facilities are also very attractive to them.
Market capacity or expected market share of the enterprise:
With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.
There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.
Changing trend of market capacity:
With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax and a good place to chat and get together with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.
Situation analysis
superiority
1, there are few similar consumption places nearby.
Disadvantaged
1, less first-time entrepreneurial experience.
chance
1, close to the university town, will bring more passengers.
With the improvement of consumption level, more and more people.
threaten
1, more and more restaurants will become competitors.
2. RT Mart KFC and other well-equipped consumer places will pursue high-end consumer places, and entertainment places will bring more challenges.
Fourth, the marketing plan
Step 3: Location
(2) The main reason for choosing this address:
There are large supermarkets, convenient transportation, close to residential areas and large passenger flow.
(3) Sales method (select one and tick)
The product or service will be sold or provided to: □ end consumer retailer □ wholesaler.
(4) Reasons for choosing this sales method:
Coffee is a disposable consumer product.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
Individual industrial and commercial households, limited liability companies, sole proprietorship enterprises and other partnerships.
Name of the proposed enterprise: xxxx
Enterprise employee: xxx
Monthly salary:
Boss or manager, barista, pastry chef
Innovation and Entrepreneurship Project Plan 3 I. Operation Mode
Forms of technical cooperation. Considering that we are a franchise store for business and leisure coffee, it is suggested that the partners choose high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps. Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and product distribution (coffee beans and tea).
Second, products and services
Description of products and services.
Sell coffee, tea, drinks, simple meals and other commodities, provide excellent environment and service for guests, let consumers show a taste, experience a culture and place their feelings here, and make coffee bar a good place for business and leisure and couples to get together.
These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places.
2. Competition comparison
The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality have considerable advantages.
3. Resources and technology
Coffee shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must be concerned about the full embodiment of its consumption value. To do this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get enough resources, advanced equipment and technology, on the other hand, they also avoid many business risks.
Third, the market analysis
1, market demand
(1) Stable old customer resources.
(2) Office buildings and hotel customers.
(3) shopping and entertainment places.
(4) Mature residential areas.
(5) Foreign-funded companies and many IT enterprises, companies and other emerging industries in the region.
(6) If there are many schools in this area, faculty and students' couples are also potential customers.
2. Industry development trend
(1) The coffee consumption market has developed rapidly, which has become a major trend of urban consumption, and the pre-market cultivation has ended. Nestle, Maxwell, Colombian and other international coffee companies have set up branches or factories in China. 12 survey of inland cities shows that 32% of urban residents drink coffee. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin, and the proportion of people who have drunk instant coffee in the past year is above 30%.
2) Coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers begin to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.
(3) Education level, family monthly income and coffee drinking frequency. This means that coffee, a drink imported from the west, is a way of life, symbolizing the ruling class in Chinese mainland.
3. Competition analysis
(1) indirect competition with strong brand stores.
At present, StarbucksCoffee in major cities, Laoshu Coffee in Taiwan Province Province, cross-strait coffee and so on are all equally divided.
(2) Direct competitors. Small cafes have a small audience, and it is necessary to ensure that there are no other cafes within Fiona Fang 1 km.
(3) Marketing planning
Make use of the brand and resource advantages of franchise stores to quickly establish the popularity and reputation of the Belgian royal family and stabilize old customers.
Four. Promotion plan
(1) Publicity
For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.
(2) Event marketing
① Student gatherings and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend.
When the time is ripe, you can also hold an essay activity with the theme of "Coffee and Life".
(3) service marketing
① Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him or her as Mr. or Ms. xx in public, and they will feel very respected.
② Personalized service.
Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also involve it in the coffee making process.
Innovation and Entrepreneurship Project Plan 4 I. Entrepreneurship Background
Today, with the rapid economic development in China, the market is becoming more and more perfect and the commodities are becoming more and more abundant. As long as we grasp the logistics link, we will seize the lifeline leading to the whole body, whether it is a production enterprise or a merchant. In the era of electronic information, information is developed, and the competition in various markets is the competition of time, which requires us to complete the services that customers need as quickly as possible.
The economic development of northern Jiangsu and southern Shandong provides a broad space for the development of logistics. We have seized Xinyi, a new transportation hub city, with a good industrial and agricultural foundation and preferential entrepreneurial policies as the backing, which has given us a good entrepreneurial platform.
Second, the establishment of the company
Zhongyuan Logistics Company is committed to integrating regional logistics resources. The company is located in Xinyi, a new transportation hub city. It is a regional logistics company facing the surrounding areas. Its main business is: transportation, storage, processing, packaging and distribution of products. The company adopts the organizational form of limited liability company, and the rights and interests of the company are owned by investors.
Third, the company's development plan
In the first year, the company was established, established warehouses and office space, completed business process design and information platform construction, set up a preliminary business relationship network in Xinyi area, and tried to develop into surrounding areas.
Starting from the second year, we will cooperate with companies in the surrounding areas to establish a regional logistics network. Gradually contact with domestic and foreign enterprises and become a logistics service provider in southern Shandong and northern Jiangsu.
The long-term planning is to develop the company into the most powerful logistics company in the Central Plains, covering the whole country, involving overseas business and complete technical facilities.
Four. Composition and management of the company
The founder of the company is four students from our college, majoring in e-commerce and accounting respectively. We will hire Mr. Zhou Yuquan as the company's logistics technical consultant, and Mr. Guo Jingmin, the former director of Xinyi Railway Freight, as the business development consultant.
The company will recruit some logistics technicians and computer personnel with experience in e-commerce platform development and related work experience to form the initial company.
We will be people-oriented, adhere to the service concept of "I am for everyone and everyone is for me", build a logistics enterprise with humanized service, and take improving the quality of employees and strengthening the team concept as the foundation of enterprise survival, so as to build a first-class service and first-class enterprise.
Verb (abbreviation for verb) The service concept of the company.
Our service tenet is: more convenient, safer and more punctual logistics service. Our goal is to build the company into a larger logistics company in Fiona Fang150km with xinyi city as the center. The company's business scope is a comprehensive logistics company of logistics intermediary, transportation service, electronic logistics, management service and packaging logistics at home and abroad.
Innovation and Entrepreneurship Project Plan 5 I. Project Construction Background
Under the constant guidance and encouragement of the Organization Department of Yuxian County Party Committee for college student village officials to take root at the grassroots level, innovate and start businesses, and under the correct leadership and careful guidance of Shangshe Town Party Committee and Government, we will give full play to our professional advantages and combine local conditions to guide farmers to actively start businesses and increase income, and build a three-dimensional polyculture center for fish, ducks and chickens.
Second, the project economic and social necessity evaluation
Lin Qiu village is a traditional agricultural village, with more surplus labor. Due to the low planting yield and the special geographical location of Xiaogang Village, a large number of laborers go out to work. How to increase farmers' income in the important period of strategic adjustment of rural economic structure and rural industrial structure has become a difficult problem at present.
People in Lin Qiu Village have traditional farming habits, and their enthusiasm for farming is very high. However, due to the single variety, primitive production, backward technology, inadequate epidemic prevention work, low survival rate and even a large number of fish and ducks died, which caused huge economic losses to farmers and seriously hit their enthusiasm for breeding. In addition, the small scale of farming has not brought due economic benefits to farmers, so it is urgent to really increase farmers' farming income and solve the employment problem of rural surplus labor.
Third, the market demand analysis and forecast
Aquatic products and poultry, as daily consumer goods, have huge market demand space. Dining tables, hotels, hotels and other places are full of charm. Fish, duck and chicken farming breeds huge business opportunities. With the continuous improvement of people's living standards, consumer demand will rise linearly year by year, and the market prospect is promising.
Based on reality, focusing on the regional position and market characteristics of Yuxian. Nowadays, most of the fish, ducks and chickens in the local market are supplied by foreign farmers, and the transportation cost accounts for a large part of the product cost, which greatly improves the market price of the product. Moreover, consumers generally complain about the low quality of products, and consumers are more willing to buy local native products. Therefore, high-quality soil special aquaculture has great development potential and prospect in our county.
Four. Content and scale of project construction
1, scale
The water area of the farm is about 23 mu, and the mountain area is about 40 mu. The structure of the farm is reasonable and suitable for the development of three-dimensional aquaculture. The overall plan is to polyculture 40,000 fish, 0/10,000 meat ducks and 0/10,000 local chickens.
2. Specific construction contents
(1) Farm reconstruction
The regulation of river tributaries and the construction of drainage diversion are initially planned to be four major aquaculture areas, with an estimated investment of 1 10,000 yuan.
(2) Construction of feeding shed
Initially build 6 duck houses, 4 chicken houses and 4 seedling houses, with the first-phase investment of 6,543,800 yuan+0.5 million yuan.
(3) Other expenses
Forage planting fee is 2,000 yuan, chicken and duck fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting fee is 8,000 yuan/year, conservation site rental fee is 3,000 yuan/year, and daily expenditure is 1000 yuan, totaling 75,000 yuan.
Total initial investment: more than 654.38 million yuan.
Verb (abbreviation of verb) project investment benefit analysis
The income of each duck is 5 yuan. According to the survival rate of 85%, it is estimated that the income of each batch of ducks is 4200 yuan, and the income of five batches a year is 2 1 000 yuan.
Every chicken goes to 7.5 yuan. According to the survival rate of 85%, the income of each batch of chickens is 6200 yuan, and the income of two batches of chickens is 1.24 million yuan.
It is estimated that the income from fish farming is 30 thousand yuan.
The estimated income totals 53,000 yuan.
Sources of funds for intransitive verbs
The farm is a joint venture with villagers, with an individual investment of 40 thousand yuan, in order to make the farm embark on a formal, better and faster development as soon as possible. 60 thousand yuan is urgently needed, and I hope the superior leaders will give policy and financial support.
To sum up, this project has the advantages of less investment, quick effect, strong risk resistance, scientific rationality and feasibility. The investment can be recovered in the third year of project implementation, and more importantly, it can play an exemplary role, guide a way to get rich, stimulate the enthusiasm of villagers for innovation and entrepreneurship, and show the pragmatic spirit of college student village officials in our county to take root in the grassroots and serve the countryside.