On April 14, 2021, Yoshinoya, a well-known Japanese fast-food chain, released their corporate financial report for 2020, a financial report in which we know that during the 2020 period, Yoshinoya's annual performance net loss was up to 7.5 billion yen. The fast food chain opened its first branch in 1899 in Tsukiji, Japan, and is a fast food restaurant specializing in beef and rice. The goods of this fast food chain brand have always been preferred by office workers and students, and this brand also operates with office workers and students as the main target customer group, so out of a relatively single, but because of the ravages of the new crown epidemic, a lot of people have chosen to work at home and study at home, which has made Yoshinoya's turnover dropped significantly.

From 2020 because of the epidemic, Yoshinoya has closed 150 stores in the world, you can see that Yoshinoya has more than 1,000 stores overseas, of which more than 60% are opened in China. Because of the epidemic, many people do not intend to dine inside the store, but even if there is no income, there will still be fixed operating costs, such as labor costs, site store rental costs, water, electricity, such a cost, even if the strength of the strongest enterprises are also difficult to resist, in order to cope with the epidemic, Yoshinoya chose to shut down the store to stop losses.

In fact, during the epidemic, there are also many food and beverage industry is also the launch of takeaway services, very difficult, but also through this period of time, but Yoshinoya's menu is relatively single, the menu is slow to update, the consumer fatigue on the taste, so that there is no timely updating of the dishes dishes, it is the main reason why consumers have lost their love for Yoshinoya. Plus Yoshinoya beef rice face consumer groups are relatively single, students, office workers a did not come over to consume, it is easy to make this brand slowly eliminated by the market, can only close the store. It is not difficult to find, brand aging, is the reason why Yoshinoya 2020 operating losses.