Only those who do business can know the details.

Pancake Aunt 30,000 yuan a month sounds like a very considerable income, but if you think about it, 1,000 yuan a day, a pancake earns 3 yuan, and she has to sell 330 pancakes a day, 12 hours a day. To sell 27.5 pancakes, one every two minutes, this is almost the limit of a pancake aunt. If you want to improve again, in addition to increasing sales, you can only increase the price, but increasing sales is very important for an aunt who is already saturated with work. It can only increase labor costs, and raising prices will hinder market competition and become increasingly difficult to achieve.

Therefore, for most entrepreneurs, low-cost small-scale catering entrepreneurship can quickly earn the first pot of gold, but if you want long-term development, it is recommended to choose entrepreneurial projects with greater potential. For example, social e-commerce.

Social e-commerce is handed over to Pancake Auntie. There is also no rent or labor cost, and it is a small business.

Wu Xiaobo Channel once highlighted the phenomenon of "consumption upgrading" in the "New Middle Class Report". The report predicts that by 2020, 81% of China's total consumption growth will come from the middle class, and these new The middle class's consumption needs are increasing and their requirements are getting higher and higher. Price is no longer the most important factor in their perception. If there are no goods of good quality and service, these "picky" consumers will never pay easily, and these This is exactly what traditional e-commerce is missing.

We can see that in terms of price: compared with physical stores, traditional e-commerce can be said to be "cheap". In order to compete for market share, many e-commerce companies do not hesitate to engage in price wars. The prices are so low that it is difficult to buy them. Imagine that while pursuing meager profits and market share, the essential attributes of the product have long been cast aside;

In terms of training: The lack of supporting facilities in traditional e-commerce is particularly serious, and a training mechanism has never even been set up. , a large number of non-professional e-commerce entrepreneurs and practitioners are flooding the e-commerce platform, which is not only a mixed bag of good and bad, but also greatly reduces the service quality;

In market competition: individual e-commerce entrepreneurs in order to get more Malicious competition for profit and market dominance, such as fake photos, fake reviews, fake orders and other dishonest behaviors frequently occur, and even worse, verbal harassment and threats due to consumers’ negative reviews, which greatly reduces consumers’ shopping experience. .

So social e-commerce came into being.

In the current era of "Internet of Everything", consumption patterns have transformed from surface to point, and people are no longer satisfied with a single purchase method. Therefore, when you use human-to-human interaction to provide personalized and warm services, plug retail into the technical wings of the mobile Internet, and seize personalized and differentiated needs through social user services, carry out precision marketing, You can realize your entrepreneurial dream.