The Internet era has led to the rapid rise and growth of e-commerce platforms such as Taobao. In 2017, Double Eleven achieved sales of more than 100 billion. But what follows is that fakes, parallel imports, etc. are also flooding all platforms. It is impossible to give up online shopping because of choking, so we must learn to identify what can be bought.
1. When shopping, you should first check the store’s reputation and business license. Generally, reputable sellers on Taobao will join the Consumer Protection Association and pay a certain deposit. Because in this case, if your rights and interests are damaged when you purchase the goods, you can get a claim.
2. Don’t be greedy for petty advantages. There is nothing wrong with shopping around, but as Jack Ma’s father said: “Someone wants to spend 58 yuan on a Rolex, what can I do?” Don’t buy some products with extremely low prices, because what you may buy is a fake or a fake. It's a defective product, and it's not easy to return or exchange, so I just end up annoying myself. There are also sellers selling low-priced electronic products and luxury goods. For example, an IphoneX only costs 2,000 to 3,000 yuan. At this time, you have to pay attention. Don't think that a pie in the sky will happen to you. You can only say that it is a "trap" in the sky. Scammers usually say: "Our products are smuggled parallel imports, so they are very cheap." And some sellers will also ask you to use the QQ platform to trade with you, or ask you to transfer money directly to his account. They will say they can give you a discount, but don’t believe it, because using Alipay is guaranteed, but sending money directly is equivalent to giving money to scammers!
3. Look specifically at the seller’s positive and negative reviews. Neutral and negative reviews will more or less reflect the true situation of a store's products or services. No matter how good a business is, there will be neutral or negative reviews. If you find that a store has no negative reviews and only positive reviews, then you need to pay attention. Either the store is doing too well, or it is cheating on customers or harassing buyers afterwards to force them to give positive reviews.
4. Look specifically at the pictures uploaded by buyers. You must learn to check the authenticity of the seller's reputation. Don't just look at how many crowns or diamonds the store has. What you have to do is enter the comment area and look at the pictures posted by buyers. After all, there are pictures and the truth. In addition, it is necessary to check whether there are pictures of positive reviews and cash rebates in the buyer's reviews. Some sellers will insert "cash back for good reviews" red envelopes into their products to induce buyers to give good reviews.
5. Never believe the seller’s request to use QQ, WeChat or other platforms for communication or payment. Especially when purchasing virtual goods, you must be careful. Even if you complain or apply for a refund afterwards, it will be difficult to solve the problem. Taobao generally only recognizes transaction information on its own platform.
6. Look at the “Ask Everyone” section under the buyer’s comments in the Taobao store. If there are some positive reviews in buyer reviews, then the answers from buyers in the “Ask Everyone” section are more authentic. However, the author discovered some time ago that many sellers have answered questions themselves in the "Ask Everyone" section, which undoubtedly reduces the authenticity of the information. It can only be said that buyers should learn to identify who is a buyer and who is a seller when looking at this sector.
7. When purchasing luxury goods, skin care products, milk powder, etc., you must not place an order based on the seller’s crown or diamond index. Because most purchasing agents use human flesh to carry the goods, they need to be inspected when passing through customs. If you accidentally bring too much, you may be fined or have the goods detained. Therefore, if a Taobao store shows that the goods have sufficient inventory and the sales volume in a month is unlikely to exceed 1,000 or 10,000, it is very likely that genuine and fake goods are mixed together or are simply fake. Especially for those sellers who sell a lot of products in a month but don’t have any reviews, you have to decide whether to buy them.