First, investors can consider opening a store in a place with high traffic flow, and it is good to choose to open a store in a busy commercial street. It is important to know that in the commercial street, the popularity is strong and the street conditions are relatively favorable. As the location is prominent and obvious, it is easy to be discovered and found by customers. Investors with such conditions, there are professional parking spaces, both convenient and manned, customers will be more down to earth.
Secondly, open hot pot franchise, investors can also consider in the food city, you can make money through the cascade effect open. Today many cities have food concentrated areas, and these locations have a rich source of customers and relatively concentrated population of other areas can also consider using, such as airports, stations, campuses, neighborhoods, etc. is also a good choice, in fact, in the pile of places to open a store with competition, there is also room for profit.
Third, when choosing a site, investors should also consider one thing, is whether there is a superior geographical environment around. To know that today's consumers are not only concerned about the taste of food, the requirements of the dining environment is also engaged, so site selection must be considered from the customer's point of view, whether the customer will shop from this, whether the location of the store is suitable, the store around the environment in the end how, investors must be clear.
The elements of the hot pot store site
Regional economy
Diet consumption is in the people have enough money to meet the basic needs of daily clothing, food, housing, transportation and other discretionary funds after the payment. The income level and price level of people in a region affect the amount of money people have available to spend and the prices they have to pay. Generally, when people's income increases, people are willing to pay for higher value products and services, especially in the quality and grade of food and beverage consumption will be improved, therefore, hot pot restaurant chain enterprises should generally choose in the economic prosperity, faster economic development rate of the region.
Regional planning
Before determining the restaurant chain, it is important to consult with the local authorities about the regional architectural planning of the potential location, to understand and grasp the information about which areas have been separately planned into commercial areas, cultural areas, tourist areas, transportation centers, residential areas, industrial areas and so on. Because regional planning often involves the demolition and reconstruction of buildings, if uninformed, blindly selected chain of enterprises, before the cost recovery encountered demolition, will make the enterprise suffer huge economic losses, or lose the original geographical advantages. At the same time, mastering regional planning facilitates us to determine different forms of operation and business specifications, etc. according to different regional types.
Cultural environment
Cultural education, national habits, religious beliefs, social customs, social values and cultural atmosphere and other factors constitute a regional social and cultural environment. These factors affect people's consumption behavior and consumption mode, and determine the direction of people's income distribution. Generally speaking, people with high cultural quality of catering consumption of the environment, grade requirements than people with low cultural quality. Different cultural environments affect the specifications and scale of chain operations.
Consumption of fashion
A period of popular fashion, often to a large extent, can affect the way consumers consume and direction. With the improvement of people's consumption level, the enhancement of the concept of hygiene, people in the catering consumption more and more attention to the environmental health of the dining environment, so the appearance of beautiful decoration, comfortable, clean restaurant chains are more and more accepted by the people.
Competitive situation
The competitive situation of a regional restaurant industry can be divided into two different parts to consider. One is the assessment of direct competition, which is the competition that may result from restaurants offering the same kind of business specialties with the same specifications and grades, which is negative for the restaurant business. The second is non-direct competition, including different business contents and varieties, or the same varieties, different specifications or grades of catering enterprises, this kind of competition sometimes plays a complementary role, which is favorable to the catering enterprises. In the choice of chain management region, if there is no competition of any kind, will have a monopoly; if there is any form of competition, are worth chain management group before investment in serious research and consideration. Competition is both a threat, but also a potentially favorable conditions, as long as the competitors as a mirror to carefully analyze its strengths or weaknesses, it is convenient for us to take the initiative in the competition.
Location Characteristics
Location Characteristics refers to the location characteristics related to catering business activities. Such as the area in which the restaurant business operations, such as political centers, shopping centers, commercial centers, tourist centers, and the distance and direction of the food service area. Chain restaurants are located in the location of the restaurant directly affects the restaurant business specialties and service content.
Street form
This factor takes into account whether the form of streets and traffic will attract people to the place or whether they will move the population due to tourism.
Traffic Conditions
Information on street traffic conditions in the target location can be obtained from the highway system and local authorities. If the information about the traffic has not been counted recently. Then the most meaningful sample information of the day can be selected for reference. Traffic counts are often done at midday, weekend evenings and Sundays. Information counted over a period of a few days should have those biased results removed. Traffic conditions often imply a clientele; obtain information on the movement of vehicles in the area as well as analyzing information on pedestrians to ensure that the restaurant will have an adequate clientele once it is built.
Size and Appearance
The shape of the ground of the restaurant location of the hot pot restaurant is rectangular or square, and must be large enough to accommodate the building, parking lot and other necessary facilities. Triangular or polygonal shaped ground is not desirable unless it is very large. It is also important to consider the possibility of future consumption when evaluating the size and appearance of the location.
Restaurant Visibility and Image Characteristics
The visibility of a hotpot restaurant restaurant is the degree of obviousness of its location, that is to say, the perception of the restaurant can be gained by customers regardless of the angle from which they look at it. Restaurant visibility is assessed from the perspective of vehicles traveling to and from various places and people traveling on foot, and the visibility of a restaurant tends to affect the attractiveness of the restaurant. At the same time, a restaurant should have a distinctive and prominent image characterizing both what and how it operates, the quality of its food, its service, its décor, and the address it chooses. Chain restaurants located in crowded commercial centers is particularly important, the image characteristics will increase the attractiveness of the entire chain of corporate groups.
Hot pot restaurant site selection requirements
I. Determine the service object
To combine the location of the hot pot store to determine the appropriate facilities and installations, and finally selected their own business class, and then determine the hot pot varieties to consider if the service object is the salaried class, the hot pot store in the residential area or near the factory area, you can operate mass hot pot varieties, to the home-cooked hot pot with the white-assisted meals, small hot pot, hot pot, etc., the main;
If the service object is the If the service object is high-income people or white-collar class, hot pot store in the commercial center or a new district, etc., its operation of hot pot to upscale, the environment should be first-class, the service should be second-class, you can choose flavor hot pot, special hot pot, tonic hot pot, porridge bottom hot pot, etc..
II. Carry out the principle of proximity
The so-called "proximity" principle means that the hot pot business should be easy to customers "close", that is, convenient transportation, easy to come and go, easy to enter. The location of the hot pot store is located in or near the business district, economic district, cultural district, development zone, etc., surrounded by unobstructed roads, so that customers are easy to "close to", in order to facilitate dining.
Three. Environmental support in place
On the one hand, the external environment to form a "climate'', hot pot restaurant and other catering and entertainment facilities to "mixed operation", such as catering and entertainment street, hot pot food city, etc., but also with the Other playgrounds supporting, to attract customers; on the other hand, to promote their own comprehensive support, hot pot store with entertainment, accommodation, foot baths, teahouses and other combinations, to form a comprehensive scale of benefits.
Four. Scientific prediction of profitability
In the hot pot before the opening, the opening of a variety of factors, a certain period of sales and gross profit systematic analysis, forecasting profits and benefits; such as every 1 day, every 10 days, every quarter of the operation of the analysis, to predict sales, to take countermeasures to ensure that the realization of the profit target and the profitability of the chemical.
In addition, it can also be judged by experience. These experiences are: with the famous hot pot investment store, such as near the famous hot pot store to start their own hot pot store; synchronized with the development of commercial areas, where there is a new commercial area development, you can start a new hot pot store; in the large buildings between the "needle in the eye of the needle", that is, in the hotels, office buildings, restaurants, to start a new hot pot store.