Taitai Le, who is at the core of the chicken essence industry chain, regards brand building as an important means to promote the rapid maturity of the chicken essence industry value chain.
Technology, technology, quality, control, channel service and many other links constitute the foundation of Taitai Le brand building. In addition, the large-scale integrated marketing communication has inserted the wings of Taitai Le brand building.
"High quality and good taste" is the ideal realm pursued by Taitai Le products. Taitai Le has set up enterprise quality standards higher than international standards. Taitai Le's unique key production control means, including hazard analysis in production process, management of critical control points, strict monitoring and management of pathogenic bacteria, and analysis of quality monitoring plan, ensure the high quality of Taitai Le chicken essence.
A complete set of chicken essence processing production line independently developed and designed by Taitai Le has reached the international advanced level in terms of raw material selection, ingredient preparation, feeding processing, granulating and drying, high-temperature sterilization and automatic packaging, which ensures that Taitai Le chicken essence has a good taste.
In just over ten years, Taitai Music has a nationwide sales network, with 30 million families and 200,000 restaurants using Taitai Music products every day. 1993 The American Dongjin Company, founded in Los Angeles, pushed the products of Taitai Music, which have undergone continuous reform and innovation and are in line with international trends, to overseas markets, especially in the North American market, showing its brand charm.
In 1996, Taylor Company/KLOC-0 set up a consumer club, which was unique and set a precedent for service marketing in the food industry. The typical case of Taylor's service marketing took place in 2004. Rolls-Royce, a world-class car with a value of 10 million yuan, settled in Taylor, and they provided the members of the consumer club with the opportunity to ride this world-class car. This move fully reflected Taylor's service concept of "supreme, tasteful and sincere", which became the focus of media attention and enhanced Taylor's brand influence.
On the basis of practicing internal strength, Taitai Le is not inferior in using modern integrated marketing methods. 1998, Taitai Le cooperated with an internationally renowned advertising company to shoot the first advertising work, which achieved good publicity effect. Later, advertisements such as Mom, Chef and Family were also recognized by consumers, which played an important role in upgrading Taitai Le's brand.
/kloc-Since 0/999, Taitai Music has cooperated with many top food programs, and sponsored CCTV's Everyday Diet, Man Han Banquet, Phoenix TV's Beauty Private Kitchen, Oriental TV's Beitai Kitchen, Shanghai Lifestyle Channel's Everyday Kitchen and New Food Fashion, which directly boosted Taitai Music's brand awareness and reputation.
On September 1 2005, China Famous Brand Strategy Promotion Committee officially announced the list of famous brand products in China in 2005 under the authorization of AQSIQ, and Taitai Le Chicken Essence of Shanghai Taitai Le Food Co., Ltd. was the first to win the title of China Famous Brand Product of Chicken Essence.