Hello, everyone. From the audience's point of view, the schedule is the time when a certain kind of potential audience in the market has leisure time and is willing to focus on watching a certain kind of film. After a movie is finished, the most important thing is to make a reservation. Especially for filmmakers and cinemas, the booking period is the time when the box office is hot. Only by choosing an optimal booking period, doing enough publicity and various gimmicks can we stand out in the same booking period.

Although the past box office in Hollywood is not bad at present, the box office in North America is 654.38+37 billion, and the box office in the world is 330 million. But Sony must show it in the summer. There was a lion king before, and then a vegetarian chicken was rumored, and two commercial blockbusters were attacked. The audience of Hollywood's past events is middle-aged and elderly people, and the summer file has no advantage. If it is released in the Oscar season, it will at least have the box office of Liberated Jiang Ge.

Guardians of the Galaxy was released in the mainland on June 10, and the box office in the first three days was about1900,000. This achievement belongs to the upper-middle level for the general imported films, but it is still a bit dull for such a long-awaited film. At this time, the National Day file has ended and the film market has begun to enter the rest stage. June of 5438+ 10 has never been a big box office output, and audiences have not formed the habit of paying for movies at this time. Therefore, the schedule reserved for "Guardians of the Galaxy" can only be counted as chicken ribs, and it is not easy for the film to grosse nearly 200 million in the first three days.

Whether the schedule is scientific or not is one of the key factors that determine whether a movie can achieve box office success. Therefore, the film side attaches great importance to the screening of films, and often takes screening as an important means to enhance the box office. The emergence of movie slots and the movie marketing strategies for different slots are important signs of a country's movie marketization.

However, scheduling movies has a great influence on the box office. The hot movie schedule belongs to the audience's free time, which is popularly called holiday time. People prefer to concentrate on watching movies at this time. In the current period, the number of movie-goers tends to increase significantly, and the relative result is that the total box office in the current period is significantly higher than that in the off-schedule period.

Let's call it a day. Welcome to leave a comment. Thank you.