In the first half of the year, the net profit of New Hope Liuhe doubled, and the net profit doubled year-on-year. New Hope VI soared against the trend and achieved such excellent transcripts. Apart from the industry factors of the pig cycle in the first half of the year, we have to say that Liu Chang is the boss behind it.
Compared with Wahaha and Huiyuan Zhu, the succession in the second generation should be better and smoother.
20 13 since Liu Chang took over as the chairman of New Hope Liuhe, he gradually faded the aura of the second generation and labeled himself as "Liu Chang". Personal transformation and enterprise transformation occur simultaneously, without confusion, just at the right time.
To this end, Liu Yonghao once praised his daughter in various public occasions.
A few days ago, at the Yabuli China Entrepreneur Forum, which opened in Qingdao, Liu Yonghao praised her daughter: "I heard that a listed company with new hope has recently gone up a lot, and I think it is true. Six years ago, when I handed over the listed company New Hope Liuhe to my daughter, its market value was 27 billion. Today, the market value of New Hope Liuhe is 654.38+067 billion, an increase of 7 times and 7 times in 6 years! "
As the daughter of Liu Yonghao, the feed king of China, Liu Chang has the typical characteristics of the second generation-she is studying at school and has an MBA degree. At the age of 26, she became the youngest richest woman in China with a net worth of 2.6 billion.
1996, Liu Chang, who was only 16 years old, was sent abroad to study. In 2002, after returning to China, he entered New Hope in the name of "Li" and served as the director of New Hope Agriculture Office, engaged in administrative work.
When he first came into contact with the farming and animal husbandry industry, Chang Lu naturally had a kind of resistance. He didn't want to smell the bad smell and go into the chicken killing factory ... Like other second-generation people who didn't want to take over, Liu Chang originally wanted to take part in the super girl competition, but Liu Yonghao stopped him for safety reasons.
In the face of her rebellious daughter, Liu Yonghao didn't insist blindly. When she learned that her daughter wanted to do fashion-related things, she lent Liu Chang 6,543,800 yuan to open a shop. Because Liu Yonghao knows that the principle of doing business is unchanged, and her daughter will certainly gain something from the experience.
During this period, she also tried to start her own business, sell jewelry, open a shop and do advertising consultation. In this regard, Chang Lu once said, "I originally wanted to live according to my own interests, but later found that interest is not necessarily a career."
In 2006, Liu Chang returned to New Hope, but she went to Shanghai to work in a real estate-related company of New Hope. After 67 years of experience, Liu Chang finally became the chairman of New Hope Liuhe Company on 20 13, and began the process of succession.
A few days ago, when attending Yabuli China Entrepreneur Forum, Liu Chang said, "Many people asked me how such a smug person went to raise pigs. Including my daughter, she always says seriously,' My mother raises pigs.' I am very happy to hear that, but I am also very relieved. "
She said that agriculture needs a long-term nature. No one wants to make "short money", "quick money" or "make a fortune" and leave. They must really stay in the agricultural industry.
Liu Chang said that she began to like being called a "pig farmer" because she liked the long-term nature of the profession itself.
"After entering this industry, I realized that many seniors and peers are deeply involved in this industry with this simplicity, taking root in the earth, repaying the society." She said that because of family reasons, she was grateful for the opportunity to engage in this industry.
Six years ago, Liu Chang liked singing and especially wanted to work in fashion. Six years later, Chang Lu became more capable, and most of the conversations revolved around the transformation of the company.
If Liu Chang chose to take over six years ago because of his love, then now Liu Chang has integrated his love for his family into his persistence in the enterprise, his persistence in his career and his return to society.
Six years' training has created a fast-growing Liu Chang, a mature, introverted and enterprising new generation of female entrepreneurs.
As a member enterprise of New Hope Group, which focuses on the development of food and modern agriculture, New Hope Liuhe is one of the listed companies in agriculture and animal husbandry with the most complete industrial chain and the widest product coverage in China.
The data shows that in the first half of 2020:
The feed industry realized a revenue of 22.586 billion yuan, a year-on-year increase of17.29%;
The income of poultry industry was 9.079 billion yuan, a year-on-year decrease of 7.24%;
The income of pig industry was 6.948 billion yuan, up by 261.23% year-on-year;
The income of the food industry was 465,438+35 million yuan, a year-on-year increase of 46.56%.
Among them, the performance of pig breeding business is still the most eye-catching. Unlike Shi Wen and Mu Yuan, New Hope's live pig business started relatively late.
The data shows that in the first half of the year, New Hope * * * sold 2122,900 pigs, an increase of 779,400 pigs, an increase of 58%; Revenue reached 6.948 billion yuan, a year-on-year increase of 26 1.23%. In the same period, Shi Wen shares slaughtered 4,865,800 pigs, and Mu Yuan shares slaughtered 6,786,438 pigs.
Talking about the price of pork, my father Liu Yonghao once said that due to the influence of African swine fever and other reasons, the number of live pigs is insufficient, and now it is the peak season of consumption. It is difficult for the price of pork to drop significantly by the end of the year, but the breeding volume of enterprise farmers is increasing, and the price of pork will gradually return to the normal trend by the middle of next year.
Liu Yonghao's "rhetoric" has its own merits, some of which come from her daughter's new hope Liuhe.
By the end of June 2020, the production capacity of New Hope Project has reached180,000 vehicles, and the production capacity of projects under construction and expected completion in the second half of the year is120,000 vehicles. In other words, by September 30th, New Hope will have a production capacity of 30 million heads.
The food industry has learned that New Hope Liuhe can slaughter 8 million pigs this year, which is the result of long-term. Liu Chang said: "The company has just announced that it will set up its own breeding company, because when there are tens of millions of pigs in the future, biochips can't be held in the hands of foreigners, and it has been prepared for this for five years."
Liu Yonghao himself often said "I raise pigs", which naturally made him avoid the spotlight and concentrate on his work. Now, Chang Lu not only shoulders the banner of "hope", but also may build the next "king of pigs" in China.
Both father and daughter have a soft spot for the pig industry. For more than 30 years, Liu Yonghao focused on raising pigs, which made ordinary people realize the freedom of pork. Now, Liu Chang has also fallen in love with raising pigs, and she wants to make raising pigs a new responsibility for young entrepreneurs.
Although the two generations of father and daughter embody their own entrepreneurial spirit, they come down in one continuous line.
Liu Chang mentioned the reason why the pig market is very good this year, but we still have to live a tight life: because we are afraid that everyone will forget the books. She said that all the managers of the company can live in dormitories and eat in the canteen on business trips, and the company also won't let everyone buy liquor. This is the spirit of the company-we must live a tight life.
Liu Yonghao has kept the simplest hairstyle for more than 30 years. No luxury cars, no planes. In his view, this fund should be used to raise more pigs, raise pigs well, let the people eat pork and realize the freedom of pork. Liu Yonghao said: "At present, during the economic downturn of the epidemic, all countries are living a tight life, and enterprises have to live a tight life. Is it possible to spend money indiscriminately because we have made more profits this year? That won't do. "
Liu Yonghao once said with a smile that the biggest difference between him and his daughter is, "She has a rich father, but I don't."
Obviously, Liu Chang gradually tore off the label of "rich second generation". In the process of starting a business, Liu Chang and his father are getting closer and closer, carrying the banner of "hope".