I remember seeing a series of articles on custody management written by Mr. Guan Erzheng on the Internet a while ago. He said: Whether custody classes make money or not, and whether profits are high or not cannot be generalized.

Care classes are divided into two types according to the venue. One is in a shop, usually with an area of ??200-400 square meters, and the other is in a residence, with an area of ??100-150 square meters. Among them, store-based care accounts for about 20% to 30% of the total number of caretakers, and residential care classes account for the majority.

The residential care class is about 120 square meters, and the investment is about 50,000 yuan. Assuming that 30 students are enrolled, the monthly profit is about 5,000-10,000 yuan, depending on the local fees.

The custody class in the store is about 240 square meters, with an investment of about 200,000-400,000 yuan. Assuming 50 students are recruited, the monthly profit is about 10,000-20,000 yuan, depending on the local fees.

The above profits do not include weekend classes. If weekend classes are opened, the requirements for the institution’s certificates, qualifications and teachers will be more stringent. Please consult the local area or check other articles of Guan Erzheng for details.

If you have not worked in sales or education before, it is recommended to start a residential hosting operation. How much does it cost to invest in a residential hosting operation? Prepare what content respectively, and then share an official article with everyone.

How much money does it take to open a custody center? What kind of budget do you need to make?

Friends often ask me on WeChat how much investment it would take to open a custody center. Since no detailed information is provided for reference, I can only give a simple reply - as low as 30,000 to 50,000 yuan, and as many as one million yuan. In the early stage, we need to make a simple positioning, such as how large an organization we plan to build? How many students will be recruited? Should it be opened in a shop or in a community?

The cost of shop type is higher (for example, the monthly rent of shops on non-main roads in Xi'an is 50 yuan-70 yuan/square meter/month). If you have no previous teaching experience or sales experience, it is necessary to quickly achieve profitability. Difficulty. Of course, if someone invests in you, that's another matter. If it is your own savings from several years of work or sponsorship from your family, it is recommended to start with a community-based business. After one semester to one year of operation, you can move to a shop when the number of students is full. At least there will not be too much pressure. Today, let’s take community hosting as an example to talk about how much investment is needed to open a hosting center. What is the approximate proportion of the budget for each part?

If you have strong execution ability, you may achieve profits in the first semester or even the first two months by following this model. There is a common data in the industry: without lunch bed, each student occupies an average area of ??about 3 square meters (the building area in the house book). If there is a lunch bed, each student occupies an average area of ??about 4 square meters. Suppose you rent a house of 150 square meters. If it comes with lunch beds, it will be more reasonable to accommodate 35-40 students and it will not be too crowded. Without lunch beds, it can accommodate about 50 students. Taking an average, today we will use 40 students as an example to talk about the budget of each part.

1. Hardware budget

Basic hardware

1.1 Desks and chairs: Desks and chairs (desks + stools) are divided into single and double positions. The price of a single position is 80-150 yuan. /set, the price for two persons is 150-260 yuan/set. There are stools with backrests and stools without backrests. You can choose according to the size of your space. If the space is large, choose the stools with backrests. If the classroom space is small, choose the stools without backrests. In addition, the price will vary depending on the quality and region. It is available on a certain website, and you can also buy it at the local furniture market. Generally, the ones with lower prices are lighter and easier to move when students lie on them. By the time they finish their homework in the evening, the tables in the classroom will be crooked. If space allows, try to buy a double. For 40 students, the cost of purchasing desks and chairs is about 4,000-5,000 yuan. Another way is to find someone else to transfer it at the local 58 or Ganji online. If the price is more than 90% new or used, it will be much cheaper than buying a new one directly.

1.2 Learning tools: blackboard (whiteboard is also acceptable), erasers, textbooks and exercise books used by local primary school students, commonly used stationery, file bags, staplers, etc. The blackboard is placed at the front of the classroom and is used for giving lectures or writing notices. 200 yuan is enough for other items except the blackboard.

1.3 Lunch break bed: There are two commonly used lunch break beds in child care. One is a stacked bed like a kindergarten, but it is slightly longer than that used in kindergarten, with a length of about 1.5 meters.

The price of stacking beds ranges from plastic + wooden boards (of average quality), priced between 80-150 yuan, and pure wood, priced between 100-200 yuan. The other is an upper and lower canopy bed for primary school students. The length of the bed is about 1.6 meters and the width is about 0.7 meters. There are iron ones and wooden ones. The iron ones are between 150-300 yuan, and the wooden ones are between 400-600 yuan. If space is limited, buy a stackable bed, which can be put away after use, but it is a bit troublesome to put it away every day. If the space is relatively large, buy a double-decker canopy bed. If you have a larger budget, go for a wooden bed. Otherwise, buy an iron bed. Suppose you enroll 40 students, there will inevitably be some students who do not need a lunch break. Just prepare 20-30 people in the early stage, such as buying 14 bunk beds, 7 for boys and girls in each bedroom (the houses in the community are generally not big, At most, six or seven canopy beds can be placed), and the approximate cost is between 3,000 yuan and 8,000 yuan.

1.4 Bedding: Parents can bring their own bedding, or they can order uniform bedding. Bedding includes mattresses, cups, sheets, quilt covers, pillows, and pillowcases. It should be more expensive than buying a bed if it is prepared at a ratio of 1:1 with the bed. Assuming that 28 sets are made, each set costs between 200-300 yuan, and the cost of bedding is between 5,000-8,000 yuan.

Catering Hardware

1.5 Refrigerator: Prepare at least 1 refrigerator, it is recommended to choose one of about 200L. Now the domestic refrigerator production technology is very mature, regular brands are enough, Suning or JD.com About 1200-1500 yuan. If the local food and drug supervision department requires sample retention, it may require the purchase of a sample retention refrigerator, which is a very small refrigerator with only a refrigeration function, about 30-50L. Put each meal into a sample box and put it in the sample refrigerator for 48 hours for inspection. The price is around 500 yuan.

1.6 Disinfection cabinet: Students' tableware must be disinfected for each meal. 40 students + four or five teachers will need a disinfection cabinet of about 160-200L. The price ranges from 260-800 yuan.

1.7 Bowls, chopsticks and spoons: Generally, disinfection cabinets are used for high-temperature sterilization, so it is not recommended to buy resin bowls and chopsticks. It is best to choose stainless steel bowls, plates, and spoons that are durable and easy to clean. Buy chopsticks made of bamboo. It is also not recommended to buy porcelain, as it will break if dropped. Southern cities recommend the combination of a plate (with grids on the plate for serving vegetables) + soup bowl. The north can be the same as the south, or a combination of large bowl + small bowl, with the large bowl for rice or pasta and the small bowl for soup. If you are not short of money, plates, large bowls, and small bowls are all prepared. After all, batches of bowls are easier to wash than dishes. The cost of dishes and chopsticks is not big, 500-1,000 yuan can be done.

1.8 Rice cooker: The rice cooker is mainly used to steam rice. 40 children, especially lower grade students, can feed less than 20 adults. Including teachers, it is equivalent to 25 or 6 adults. appetite. A large rice cooker of about 12L can meet the demand. The approximate price is about 200-400 yuan, which is available in a certain store. For example, people in Guangdong have the habit of making soup. It is recommended to buy another one of about 12-20L for making soup. If the local area does not have the habit of making soup, such as Xi'an, ordinary soup pots or soup buckets can be used for simple soups such as tomato and egg soup and seaweed soup. It is particularly emphasized here that soups must be allowed to cool to room temperature before being taken out of the kitchen.

1.9 Microwave oven: When there are more students, some students may come back late due to cleaning or being detained, so it will be troublesome to open the microwave alone. It is very convenient to directly use the microwave oven to quickly heat meals for students. Normally it's between 300 yuan and 600 yuan.

1.10 Water dispenser: I have gone through many pitfalls regarding which type of water dispenser to provide students. I bought an electric water heater in the early days, but it was too hot and posed a safety hazard. I bought a water purifier for the second time. Students drink a lot of water, and the water purifier is easily clogged, or the filter is not clean, and it is inconvenient to replace the filter element. In the end, I bought a water dispenser and ordered purified water. A water dispenser costs 200-300 yuan.

1.11 Other kitchen utensils: chopping boards, kitchen knives, steamers, various pots and pans, etc.

1.12 Ingredients and seasonings: rice, flour, oil, various ingredients and seasonings. Remember to try not to buy genetically modified cooking oil. Although scientific research has not yet reached a conclusion, public opinion believes that genetically modified oil is bad for the body. General popular brand Arowana or local famous brands will suffice.

Optional hardware

1.13 Printing and copier: This is not a necessity. In the early days, if students have homework that they need to print out, they can do it at a nearby print shop. However, in the later stage, it is recommended to purchase one if the volume is large. printer. I purchased a Canon inkjet printer in the early stage. The advantage is that the printer is cheap and can print in color, but the consumables are expensive. Each ink cartridge costs 70 to 80 yuan and only prints 300 to 400 pages. The easy-to-fill ink cartridge is easy to break. Later, I switched to activating the printer. The printer is expensive, but the consumables are cheap. If you buy an inkjet printer, it is recommended to buy a continuous supply, just add ink each time. The general price is between 400-1,000 yuan, and the price of a laser printer is more than 1,000 yuan.

1.14 Projector: This item is not a required option. You can buy it after weekend classes are opened later or by using the cinema enrollment method (insert the link to the cinema enrollment plan). Try to buy one with a lumen of more than 3,000, so that the display can be clearly seen when the light is turned on during the day. Foreign brands can be bought for 2,500-3,000 yuan, and domestic brands can be bought for 1,300-2,000 yuan.

2. Soft decoration budget

2.1 Wall layout: If it is an old house, it is best to paint the walls and rearrange it. If it is a new house, it is recommended to refresh the color, such as light yellow, light green, light blue, or white above and green below, etc. This will make your institution look more professional and make parents and students feel that it is different from other institutions when they enter your institution.

2.2 Arrangement of each area: For specific area division, please refer to the article "Planning and Arrangement of Hosted Training Institutions: Four Walls and Nine Areas". The main hardware includes a front desk, gift cabinet, bookshelf, 100-300 extracurricular books, etc.

2.3 Rent budget: Rent accounts for a relatively high proportion of investment. According to local conditions, some are deposited for one year and paid for three years, some are deposited for one year and paid for six years, and some are deposited for one year. Assume that the monthly rent for a 150-square-meter house in a non-city center area of ??a second-tier city is 3,000 yuan. The landlord requires a deposit of one and six months, which is equivalent to a one-time payment of 7 months' rent. About 21,000 yuan.

Four. Enrollment budget

4.1 Publicity budget/marketing budget

This item is the most easily overlooked area for many newcomers to the industry, and they forget to make a budget in this area. Just prepare the hardware facilities and wait for parents and students to come. Although compared with other industries, the competition in the hosting industry is not great. However, there will also be peer competition around every primary school. No matter how good the hardware, no matter how experienced the teachers, no matter how professional the tutoring process is, more parents need to know about it to attract parents and students to sign up. We have passed the era of "good wine is not afraid of deep alleys"!

Hand-held placard: The XX Educational Care Center written on it and the phone address QR code, etc., are held up every time when picking up students. It is recommended to make 3-4 pieces, and the price is about 100 yuan.

Public leaflets/banners: It is recommended to print 2,000-4,000 leaflets and produce 2 banners (for example, XX Education has started enrolling students), which costs about 300 yuan.

Poster display racks: If local promotion is allowed, it is recommended to make 3-5 display racks or posters and place them inside and outside the hosting site for promotion. About 200 yuan.

Hat/name tag: Customize a batch of hats or tags with the institution’s name and logo to wear when picking up students. It is not only convenient for teachers to work but also a way of publicity. About 100-200 yuan.

You can find the above promotional materials in advertising shops or online, but if the printing volume is not large, others will not take them seriously, and the resulting promotional materials will not be beautiful enough. In the early days of starting my business, I spent dozens of yuan directly from Nitu.com to buy a template I liked and had it modified by an advertising shop. Now there is a website of Tu Gangzhu, which also has many semi-finished design drafts. If you have enough time, you can directly modify and design them on it.

4.2 Gift budget

Student gifts: Buy a gift cabinet in advance (file cabinets with transparent glass above are also acceptable), and then place some Transformers, remote control cars, Lego, and football that boys like Gifts such as Barbie dolls, beads, skipping ropes, etc. that girls like. When students visit your institution, they may fall in love with it because of a gift. The budget here is 500-1,000 yuan.

Gifts for parents: In the early days, I mainly gave parents discounts on tuition fees, but the discounts were small and the parents didn’t feel it. But I felt the discounts were too much.

Later, through a friend, I learned about the dedicated line recharge gift cards (third-party recharge cards) that are already being used in other industries. The wholesale price of a card with a face value of 100 yuan is 10-15 yuan. I didn’t believe it at first, but after learning more about it, I thought it was good. Give away products. The more you give away, the more tuition you get back. The initial budget for a new institution is 2,000-6,000 yuan.

5. Salary Budget

As emphasized in the previous article, people who cook and tutor homework must be separated. Once you cook, parents will think that you are not professional in tutoring, and you will not be able to offer later courses. No matter how much you save money, you still need to find a cooking aunt to take charge of the kitchen. It is not a problem for a teacher to be responsible for 20 students in afternoon care. If it involves homework tutoring, a teacher usually tutors between 8-12 students. If there is no previous tutoring experience, the number of tutors will be reduced. Suppose you plan to enroll 20 students in the first semester (20 students at noon and afternoon), then you need 1 cooking aunt + 2 tutors. If you can help with homework yourself, you can hire one less tutor. . Assuming that the chef's salary is 2,500 yuan and the tutor's salary is 2,600 yuan, then the monthly salary expenditure is 5,100 yuan. Set aside at least 1 month's salary budget.

6. Other budgets

The above are the most basic items and approximate budget of the hosting center. Of course, each hosting center has a different positioning and requires different equipment. For reference only, fellow friends are also welcome to add!

Overall budget:

The above is based on the example of a 40-student/150-square-meter community (residential) care center. The overall investment budget is roughly 40,000-50,000 yuan. If it is about 100 square meters/25 students, the investment is roughly 30,000-40,000 yuan.

The above is what Guan Erzheng shared.