After the reform and opening up of China, there is a broad sense of "fans". For example, Teresa Deng fans. But at that time there was no commercial color, not to mention the formation of "fan economy". In fact, the speed of development of "fan economy" is the same as the speed of commercialization of popular culture. China's "fan culture" and "fan economy" developed in the late 1990s, when the "stargazers" had strong spontaneity. But lack of planning and organization; while today's "fans" show a professional tendency. Its planned, organized, high degree of specialization, and even gradually formed a "fan" industry. And this is with the development of various talent show festivals in recent years, such as Hunan TV's "Super Girl" program. Nowadays, "fans" are a special group of popular culture receivers, more concentrated in the age of 15-31 years old, more females, who devote themselves to specific individuals (stars, celebrities), programs/products (movies, TV, music), groups (pop bands, teams) that they admire or worship with unusual enthusiasm, although they do not necessarily have strong purchasing power. While not necessarily having a strong purchasing power, their urge to spend for their idols is amazing.
In 2006, when all kinds of talent shows came to an end, the Development Research Center of the State Administration of Radio, Film and Television (SARFT) conducted a study on Shanghai Oriental TV's "Go! Good Boy", "I type I SHOW", "Creative Winner", "Dance Forest Conference" called the reality show research report shows that the four The value of each segment of the reality show exceeded 3.8 billion yuan, and the total contribution to the social economy reached 7.689 billion yuan. I type I show" and "Go! The total number of SMS votes*** for the "I Style Me" and "Go Good Boy" festivals was 16 million, making "fans" not only a huge consumer group, but also an economic force with potential energy. Fans" as the theme of the festival was officially launched in China. The organizers clearly stated that the purpose of the "Fan Festival" is to nurture "fans". It is to nurture a healthy culture of "fans", to pry - a huge potential "fan industry", to form a new "fan economy".
The concept of the fan economy for the music, film and television entertainment industry to point out where the customers, distinguish between customers and users, and differentiated services for these two groups is being widely concerned by the industry, the industry expects the fan economy can be put forward to change in recent years the reality of the revenue downturn, the lack of new people and new works.
Tracing the roots of fan culture and fan economy, it is basically an imported product, which is the eastward transfer of European and American pop culture. Just let the westerners never expected is that the fan culture in China actually so popular, so impact.