Regarding the price of milk powder, we will find a particularly interesting phenomenon. The substantial increase in sales of brand manufacturers is often related to the price increase or the listing of high-end milk powder. We rarely see brands succeed through price reduction. On the contrary, some brands sell better in the process of price increase.

What caused the price difference of milk powder? The price difference of milk powder in the market is actually related to market positioning. For example, like organic milk powder and pure goat milk protein milk powder, due to the scarcity and high price of raw materials, the production cost increases. For example, the price of imported goat whey is much higher than that of clear milk, so naturally such products will be more expensive; For another example, in order to seek differentiation, some brands will add some optional nutrients such as OPO, lactoferrin, DHA, probiotics, CPP, lutein and taurine to their products, so the addition of these raw materials will also increase the cost. In fact, some high-end brands have indeed added these optional nutrients to increase the competitiveness of their products. From the market feedback, most prices are in line with their quality.

However, it should be noted that some brands are selling lactoferrin at a falsely high price, but in fact, the content of lactoferrin added by them is very low, which can not achieve its propaganda effect at all, but it is difficult for ordinary consumers to distinguish it.

Another example is OPO. Adding OPO to milk powder can help calcium absorption and relieve dry stool. However, many brands only mean what they add, which is almost the same as ordinary formula, but the price is several tens to 100 yuan higher.

Theoretically, price is a signal of product quality, which can affect consumers' psychology to some extent. However, if the price of goods exceeds the consumer's acceptance ability, or if consumers feel that the value of goods is too different from the price, then this signal function will disappear. In the minds of consumers, whether it is infant milk powder or other commodities, its price and value must be equal, and merchants must not only increase the price without improving the corresponding quality. Especially when the cost rises, we must not do anything that harms consumers' rights and interests for the sake of profit. Merchants should ensure the double insurance of product price and quality.

Is milk powder really as expensive as possible? Some netizens said that "there is definitely nothing wrong with buying the most expensive one within your ability", while others said that "you absolutely don't believe that it is cheap and easy to use, because expensive determines the lower limit of a thing and cheap determines the upper limit of a thing". But for milk powder, this is really not the case!

We have always stressed that choosing milk powder for babies must be based on their own needs. Every baby's physical condition is different and the nutrition needed is different. For example, some babies have weak gastrointestinal digestion and absorption function, and are prone to food accumulation, diarrhea or breast flap pulling; For example, some babies have weak physique, low immunity and often catch a cold; Another example is that some babies are allergic to milk protein; In addition, there are iron deficiency and calcium deficiency caused by regional and family dietary habits, so we must make a comprehensive choice according to our own situation and daily dietary structure habits, which one can't be said to be the best, because for the baby, only the right one is the best.

How to choose a suitable milk powder for your baby? When choosing milk powder, first of all, treasure mothers should be clear about their children's current physical development, and then make choices according to their children's specific conditions. For example, babies with weak digestion are more advised to choose milk powder or goat milk powder or milk powder containing a high proportion of whey protein with a sufficient amount of nutritional elements such as OPO, probiotics and prebiotics. Babies with weak immunity are more recommended to choose milk powder with enough lactoferrin, probiotics or high proportion of whey protein; If the baby is allergic to milk protein, it is recommended to choose a special formula powder of hydrolyzed protein. As for whether to choose partial hydrolysis or total hydrolysis, it depends on the degree of baby allergy. If the baby has calcium deficiency, it is recommended to consider milk powder with high calcium content and CPP formula. ......

Second, after knowing the specific situation of your child, you should learn to look at the formula of milk powder.

All of the above will be marked in the nutrient composition table of milk powder cans. Generally, there is little difference in the essential ingredients of qualified milk powder currently on the market (except some Haitao milk powder), and the main difference is the addition of optional ingredients (fortified formula). For example: OPO, lactoferrin, CPP, probiotics, dietary fiber, taurine, inositol, choline, nucleotides and other nutritional elements. At present, the milk powder think tank contains more than 3,700 types of milk powder. When choosing milk powder, you can also inquire about the details of each milk powder product through the milk powder think tank, or compare a variety of milk powders online. The formula difference is clear and clear, helping everyone to choose milk scientifically.

In short, when choosing milk powder, you should not blindly worship the price, listen to the recommendations of neighbors, relatives and friends, shop assistants, etc., or choose according to your own economic situation and baby's needs. The more expensive the milk powder, the better. Only the right one is the best.