The origin of the double R logo is composed of the surnames of Charles Stewartrolls Rolls and Henry Royce. The double "R" has "Rolls Royce" on it and "Royce" on the bottom, which symbolizes that you have me and I have you. Of course, Rolls-Royce also has a symbol "Celebration Goddess", which comes from a romantic love story. Therefore, the Rolls-Royce brand has two logos, one is the double "R" logo, and the other is the "Celebration Goddess" logo.
On August 25th, 2020, Rolls-Royce Motor Cars announced the launch of a new brand logo. Riviera Nights font, as a brand-new trademark font, originated from the same family as the previous Gil Sans Alt. The word "car" in the trademark is reduced, and more emphasis is placed on "Rolls Royce". The plane pattern of "Celebration Goddess" has also changed, which is more concise than before, highlighting the brand concept of Rolls-Royce. The new logo uses purple as the background color.
Introduction of Rolls-Royce Automobile Brand
Rolls-Royce, a British luxury car brand, 1906 was founded in Britain. The founders of the company are Frederick Henry Royce (Henry Royce) and Charles Stuart Rawls (Charlie Rawls). Rolls-Royce cars are outstanding representatives of top-class cars, famous for their luxury in the world, and one of the main representatives of European and American cars.
In 2003, Rolls-Royce Motor Company was acquired by BMW. 2065438+In February 2008, 65438+2008, the World Brand Lab released the list of the top 500 world brands in 2065438+2008, and Rolls-Royce ranked 488th. In 2020, 65438+ 10 and 65438+March were selected as winners of 2020 Hurun to Shangyou products.