Unilever's magnum ice cream was exposed to double standards of Chinese and foreign materials. Unilever's vice president also publicly admitted in an interview that there are differences in the materials used in the Menglong ice cream series. This matter also immediately attracted the attention and heated discussion of netizens. The news that Unilever acknowledged the double standards of Chinese and foreign materials has been hotly searched. It has become a hot event of public concern. This matter will definitely have an impact on Unilever's sales.

This will affect Unilever's sales. First, it will touch the nerves of most people. It has always been a very sensitive topic to treat Chinese and foreign consumers with different standards, but Unilever's personal recognition of the double standards of Chinese and foreign materials will inevitably cause people's dissatisfaction and lead to a decline in sales; Secondly, the influence of national sentiment. In the minds of most China people, all enterprises should treat China consumers equally, and reduce the quality of products sold in China without making money from China, which is unacceptable to all China people and will lead to people's resistance; Finally, the consequences of disrespect for China people. Although Unilever has its own considerations on the raw materials of Menglong ice cream, the fact that there are double standards on the same ice cream is disrespectful to the people of China, and this problem is a bit serious.

First, it caused public dissatisfaction. Unilever's double label on the materials used in Menglong ice cream will cause people's dissatisfaction, which will shift to the desire to buy Unilever products and have an impact on the sales of Menglong.

Second, arouse people's resistance. Double standards in the use of materials by enterprises have always been an aspect of people's anger. Unilever's double standards of using materials at home and abroad will inevitably cause people's resistance to Magnum products. As a result, sales of Menglong products declined.

Third, the consequences of not respecting China people. For everyone in China, if you want to operate in China, you need to respect everyone in China. Behavior like Unilever has hurt many people in China, and it will definitely have an impact on its Magnum sales.