Today I want to talk to you about which method a newly opened deli can use to organize activities that will achieve better results. Like a newly opened store, there is only one purpose for holding activities, which is to let everyone know that a store is open and let everyone come and have a try. This way, more customers can be obtained in the shortest time. We can shorten the time it takes to maintain the store and the cost of the store. For example, we can organize activities for the opening of a new store. We may send leaflets to WeChat Moments, advertise on short video platforms, or ask some big Vs to help promote the store, publish it in newspapers, or They say they have joint activities with other stores. So which method is better for a deli?

Let me give you an example. There was a student who opened his business before, and I went to help him for two days. But because of this visit, I also discovered a problem, that is, this publicity method is also very important. Before this student opened his business, the plan I designed with him was to conduct a seven-day trial operation, and then officially open the business on the eighth day. During the trial operation period, we would make some small promotional cards or organize some activities. If it is particularly big, we can just let everyone know about our activities. Then when we sell goods to customers, we can complete this preferential activity for them. We can send this activity on our opening day in the form of a color page. Customer, tell her that our discount on the opening day is even greater than today.

However, his way of conducting activities was somewhat different from my original intention at the time, which resulted in the effect not being very good, at least not the effect I wanted. What approach did he take? There were also some small cards for the first seven days, telling everyone that if you spend in the store, you can get five yuan off when you spend over 100 yuan, and ten yuan off when you spend over 200 yuan. This method is actually possible and can attract some people, but on the day he opened, he did not do this activity At that time, he did not use this lottery method to send it to customers, but did this advertisement by forwarding it to Moments. I also talked about this issue with him at the time, and we also had differences. I said that if you repost to Moments, although your friends are willing to repost it to you, your friend has other friends, and his friends may not necessarily If he lives near you, he may be somewhere else, or even in another city. This is equivalent to throwing a pebble into the sea. It will not cause much trouble, but will disperse the effect of your advertising. Therefore, in the end, the effect did not achieve my original intention.

Like our delicatessen, most of the customers who come here to shop, including restaurants, do so nearby and are people from nearby. So when we hold activities during the opening, this activity must also be targeted, that is, we must first target the people nearby to let them know that our store is open. In an ordinary deli, the cost is about 30 yuan, especially on the opening day. Most people come here because they want to have a taste and don't buy too much. When you are doing activities, people from far away will not come all the way to you and spend dozens of dollars to try something new. The maximum consumption is only 100 dollars. There is no more. Much more. Most of them buy a chicken, a intestine, a pig's trotter, or even a chicken rack, because most customers buy something for activities, and the price is not too high. A store like this that has been around for many years, or a chain store, is known to everyone around the world. When a store like them is celebrating a store or opening a new store, it is actually more effective to forward this to Moments, because everyone in the city knows it, but Our store is a newly opened small store and is not that famous. We don’t want to have too much of an appetite at the beginning. It would be great if we can win over the people nearby during the initial opening period and let them know that our store is open. Yes, as for the remaining people from far away, we need to slowly cultivate it. If we build a good reputation, they will come slowly.

The above are some experiences shared with you, I hope it can help you!