One day a fan of "My Style", the next day a "fan" of "Good Boy". In China, how many of these "fans" are employed by various "star-making companies" and "entertainment companies"? This question is not only for the author, even for those who hire "job fans", make "job fans", use "job fans", I am afraid that there will never be an answer.
"We don't give out stars' names or reveal anything private about them." This is the money-making morality that professional fans ****together abide by. However, in the entertainment industry, is the existence of professional fans just as so ethical as the way they create stars?
The first "professional fans" appeared in the Supergirl competition. According to industry insiders, there was a Supergirl whose popularity was never high enough, and when she entered the finals, she hired a professional fan operation to create news for her and publish news for her, and she quickly gained a good deal of popularity.
Yes, in this era where overnight fame is equivalent to overnight riches, in this era where no matter how much artistic potential a person has, no matter how high a person's artistic standard is, leaving the hype don't want to be famous, leaving the momentum is equivalent to obscurity from now on in the entertainment era.
Investing in "job powder" to hire "job powder" hype momentum, than in the past "famous by packaging, by spending money to buy text messages" is obviously much cheaper, much faster and more effective! The company's website has been updated with the latest information on the latest developments in the industry.
Some people have concluded that the current entertainment market has entered a fan-driven era. This sounds like a conspiracy.
Foolish entertainment has created the public's need for a fool's entertainment pleasure, and has also created the entertainment monster of "a Zhang Ziyi can be worth 10,000 Confucius". In this era, the real master of art is very difficult to become famous. And foolproof entertainment created by the "foolproof" level of art appreciation, but also need our entertainment stage to have a number of to please the audience as the highest artistic ideal of the star.
From the human nature, the demand for entertainment is an instinctive demand, and the most able to meet this instinctive demand of the human nature of the way, no better than to follow the back of the crowd "pile up", "uproar", the facts have proved that the more people for the tears of the It has been proved that the more people shed tears for people and things, the more they can move people. If there is so much of the crowd for everyone like a thing, a person with a different view, he not only can not get happy, on the contrary, will certainly be disdainful of the "blank stare and saliva" drowned.
The emergence of the professional fan is precisely to grasp into the soft underbelly of human nature, taking advantage of the public's blind obedience to the masses a flaw, so that the public has lost the entertainment, for the arts, for the star of the most basic judgment, and into the trap of the so-called popularity of the people in the cloud.
The root of the problem is that when our entertainment stage is filled with so-called stars made by professional fans, what kind of entertainment and art level is created by such stars made by money speculation? On the surface, fans exist as subordinates of stars. However, in the era when fans are in charge, their admirers are facing an embarrassing situation.
In 2007, all kinds of talent shows are still going on, and those who hope to become famous overnight are still longing for the dream of stardom. However, those former idols are not as lucky as people think. Shi Yang, the popular king of the talent show "My Style", unilaterally asked to terminate his contract because he was dissatisfied with the company's arrangement for him, but Shangteng Entertainment never agreed to Shi Yang's termination request and didn't arrange any performances for him. The red-hot star now has no job, no income and no freedom, and has disappeared from people's sight.
This situation is unavoidable. The mass media do not allow the individual to continue to worship any idol, but to constantly replace old idols with new ones. Thus they are engaged in a star-making campaign, but at the same time they are constantly engaged in the denial and destruction of these idols. This idol-replacement game dismantles the emotions of the "fans" and stimulates new desires.
British scholar Chris Rojek wrote in "Celebrity," "With God gone and the church in decline, the canonical props for people seeking salvation have been forced to break down. Celebrity and spectacle filled the void, which in turn created the cult of entertainment, and at the same time led to the domination of a shallow, ostentatious commodity culture. Thus, the cult of entertainment masks cultural disintegration. Commodity culture cannot make a complete culture because it stamps every commodity with the mark of transience and total replaceability."
For the overnight idol, even if you sign a contract, the variables along the way are beyond your control. In the relatively large entertainment industry, stars are just screws to be utilized, a symbol to be twisted and replaced and forgotten at any time. And their "fans" can only wait in disappointment for the next idol to come along.
Throughout this year's major reality TV shows, the formation of "fan groups" is more large-scale, more professional, they have their own signs, slogans and uniforms, more than a lot of famous artists for many years. With this year's "cheer! Good Boys (blog)" and "Happy Boys" is approaching the end, the "fans" have become a climate, the formation of a pyramid of rigorous organization of the "fan" group. The "fan" group has formed a pyramid-like organization. Within this group, "fans" are also divided into levels, "technical" "professional fans" and cohesion of fanatical "fans" individual "fans". The "head" of the individual "fans" appeared. Farewell to the simple concept of "stargazers" in the past, "professional fans" and "fans" were born because of the talent show, but also changed the star-making mode of the talent show from now on. What the fans do is what the agency's 'publicity' does. They just do it in advance, put the contestant out there, and become a star despite being a "loose cannon", but "job fans" have their own rules, they will not disclose the name of the star, and will not disclose the privacy about them.
These top-level "job fans" who directly build stars have caught the attention of professional agencies. "I have observed them and they are really good. Despite not being in the entertainment industry, they are very good at publicizing. They understand the intentions of the organizers and the minds of the contestants." Ms. Wu, a publicist of a brokerage company, said with emotion that the emergence of "professional fans" made them feel "ashamed", and many brokers have also issued invitations to some high-level "professional fans". The company has also issued invitations to some high-level "professional fans" to many brokers.
PINIK has received calls from many agencies wanting her to join the show, and some of them have offered her some pretty good deals.
"It's not just me, I'm surrounded by many high-level 'professional fans' who have received such invitations." PINIK said. However, she said, many high-level "job fans" have their own jobs, "job fans" is just their spare time part-time, "I myself is a foreign-funded enterprise in Shanghai accounting. We just like to do organization, planning, and like stars. But really want to join the entertainment industry, do the stars behind the scenes, we more or less still have some concerns". Recently, the CPPCC members have raised the topic of celebrities hiring professional fan clubs should be outlawed, the desire is very good, but is it difficult to easily outlaw? Because professional fan groups do not need business registration, belonging to civil organizations, which want to be banned for fear that it is much more difficult, and this does not belong to the jurisdiction of the school, but also does not belong to the Residents' Committee of the land of the supervision of the aunt, you say how to ban it? I think member Wang Donglin said very correct, the most critical is the education system leads to student boredom and to chase the star to release enthusiasm, how schools rely on education to guide the transfer of student interests seems to be the root of the problem, of course, counting on television talent show staggered prime time or to reduce the impact of the good idea is difficult to come to fruition. Television talent show is counting on the frenzy of young people to chase and support, if the TV station is really very public service talent show, then such a program has no practical significance.
The existence of professional fan groups is also a product of the development of the entertainment industry, some of the more developed countries in the entertainment industry, as if there is no boycott of the professional fan groups, so the pros and cons of the existence of professional fan groups, not members of the wishful thinking as. Li Yuchun's cornucopia fund is not to help many children in disaster areas to read, so it is not the fault of professional fan groups, but some crazy fans are difficult to control their own fault.
Of course, Han Hong pointed out that some artists hire professional fans to help them in order to hype themselves, which is very undesirable behavior. In fact, Han Hong is right, it is true that some of the talent show artists in the manipulation of fans for their own hype warm-up, but this does not seem to be a common phenomenon, that can only hope that the fans sensible treatment of their own star behavior, if you want to stop the professional fan groups as that is not an easy thing, it is not possible to interfere with the crime of an illegal organization, right? This is not again against the will of a harmonious society?
In fact, from the discussion of stargazing N years ago to the current "professional fan groups" hot topic, the topic of artists and fans has not stopped. Professional fan groups should be just a product of a certain stage of the artist's fame, artists really have their own agency, professional fan groups can not become a regular army, it can only be a transit point for collecting information about the artist, and the artist company how to plan the artist's hype, whether or not to use the professional fan groups to help, I am afraid that it is not the artist's ability to take into account, and can only be held accountable to the brokerage company for the. Therefore, it seems that a simple judgment of professional fan groups is still a bit superficial, and a real understanding of the root cause of the crazy behavior of the fans can be a cure.
Commissioners are obliged to ask questions, and the results have yet to be demonstrated by the authorities, so the argument about professional fan groups can not be one-sided and demonized.