In recent years, the catering industry has become the pillar industry of China's economy, especially the western food industry. It is precisely because of such a huge business opportunity that many investors are discussing it to succeed. In fact, if you want to join a western restaurant, you can get a guarantee of success as long as you do three basic things. Today, the blogger will tell you about these three points. First, choose the business type. At present, there are five common business types of western food in China: western dinner, western fast food, bars and cafes, tea restaurants, Japanese and Korean food and Southeast Asian food. What type of western restaurant to join is the first thing investors should consider. So, how to decide? First of all, investors should investigate the market, including the saturation degree, operating conditions and market competition of various types of operations in the local market; Secondly, investors should investigate the target consumer groups to understand the consumer demand and consumption capacity of the western food market; Finally, investors should comprehensively consider the market and consumers, find out the business types with low market saturation and consumer demand, and then decide to join. Second, after choosing a franchise brand to decide the business type, we must choose a suitable franchise brand. Although there are many brands of various types of western restaurants, there are certain rules for their selection criteria. (1) has strong economic strength. The economic strength of the brand is the basis of all business activities, including the research and development of new products, brand promotion and so on, which require a lot of economic investment. (2) It has certain brand influence and market share. The greater the brand's market share and brand influence, the more customers franchisees will have at the beginning of opening the store, so that franchisees can get out of the store-raising period as soon as possible and realize profits as soon as possible. (3) Having the qualification of franchising. Generally speaking, a brand with two or more physical stores and operating for more than one year at the same time is qualified for franchising. Otherwise, under the premise that the brand itself is not yet mature, how can we manage the ability of franchise stores? (4) Have continuous follow-up support. The follow-up support of brand joining includes not only the free distribution of materials and equipment, but also the assistance in business model, service characteristics, management mode, price positioning and decoration style, otherwise it will be difficult for investors to achieve the success of single-store operation by themselves. Based on the above aspects, it is an important guarantee for the success of joining to choose an excellent brand that suits the needs of the local market. Third, choose the business address. With the correct business address, the western restaurant will be 70% successful. Then, what aspects should be paid attention to in the location selection of western restaurants? First of all, the traffic conditions are convenient, which is convenient for customers to consume, and it is also convenient for western restaurants to purchase goods. Secondly, it is necessary to choose a place with large passenger flow and concentrated passenger flow to facilitate customers to spend nearby. Thirdly, it is necessary to choose a location with certain competitors nearby, which can attract passengers and promote sales growth, but not adjacent to each other. Finally, investors need to consider for a long time and choose the best location on the premise of understanding the urban planning of transportation, greening, public facilities, housing and other construction or renovation projects in the region. As long as the management type, franchise brand and business address are correctly decided, the success of western restaurant franchise stores will be basically guaranteed. Now, do you have a preliminary understanding of it?

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