Believe in the power of brands, there are hundreds of small supermarket chains in the market, but there are only a handful of truly powerful brands. Judging brand strength can be seen from the following aspects: founding time, brand scale, brand positioning, company qualification, follow-up service and product differentiation are essential. If you want to do business well, you must be different from others and do better and better than others.
And interest and technology. Most franchisees are amateurs. Because each industry has different industry characteristics, franchisees must determine whether they are interested in being a small supermarket before choosing, rather than just focusing on making money.
It is also very important to consider the competitiveness of the headquarters in the same industry when choosing franchisees. How much support does the headquarters provide to franchisees? Because the competition between peers will inevitably involve the advantages and disadvantages of brands, the competitiveness of the first brand is naturally stronger.
Finally, it is necessary to clearly understand the franchise system and its perfection, such as investigating the owner's understanding and operation level of the franchise business model to see if he has a written and operable franchise management manual and franchise operation manual; See if he is responsible and cautious about the choice of franchisees and the location of franchisees; See if he attaches importance to the interests and follow-up management of franchise stores, thinking that Bian Xiao is explaining how to choose brands to join supermarket chains, hoping to help everyone.