With, the head of the education industry enterprises layout child care market, many industry watchers, but also stupid, is to follow the big brother? Or watch the fire from the other side of the river and wait for the right time? Fengge practice teachers believe that whether the layout of the childcare market, need to be combined with the current market environment and their own actual situation, a reasonable analysis of the planning, not blindly with.
Currently, the domestic infant and child care market situation:
Currently, China's 0 to 3-year-old infants and children about 42 million, of which 1/3 have a relatively strong demand for child care services, but the survey shows that China's infants and children under the age of 3 years of age into the child care rate is only about 5.5%.5.5%, which is roughly a what level? According to data released by the OECD (Organization for Economic Cooperation and Development), the OECD's average enrollment rate for infants and toddlers under the age of three is 36.1%, but in 2020, China's rate will only be 5.5%, a far cry from the international level, or even lagging behind.
The low enrollment rate is not because there is no demand in the market.
According to the latest research, only 5% of the families surveyed do not need childcare services for infants and toddlers under the age of 3, meaning that the remaining 95% of families have a need for childcare services for infants and toddlers under the age of 3, with about 84% of the families with a stronger need, and in recent years, the number of families with a need for childcare has been on the rise.
The reasons for the low enrollment rate are complex, with the current contradiction between supply and demand in the childcare market being more prominent.
The three main reasons for the high demand for childcare for infants and toddlers under the age of 3 are: the inability of elderly parents to care for children (or the problem of intergenerational childcare), the existence of nannies, and the change in attitudes of modern women. The reasons for the low enrollment rate are the low professionalism of the institutions and the high cost of childcare.
Simply put, there is a consumer demand, but the services provided by the institutions are not up to the consumer's needs, or the purchase threshold of the institutions exceeds the consumer's expectations, which makes the consumer deterred. At the same time, the mainstream of society's "bring up children" mode is still intergenerational care, this traditional mode and concept of bringing up children, although, parents have realized the inadequacy of the current, but in the face of a number of objective factors, in order to change the mode of action and the status quo, but also need time and cycle.
Can the childcare market be laid out now?
In the perception of the teacher of Fengge practicing capital has long started to test the water in the childcare market, but did not get the expected return. As early as 2019, capital has already tested the water in the childcare track, but the results are surprising. The influx of hot money, the childcare industry did not drive into the fast lane as people thought. On the contrary, a number of well-known child care institutions is in the background of the 2020 epidemic was out of the "run" rumors.
The reason is that the operation of the child care institutions is relatively difficult:
1. High security requirements
The child care center, unlike other institutions, has a monitor accompanied. Childcare children are 8-12 hours completely separated from the companionship of the guardian, as far as security is concerned, the difficulty factor is very large, and in the event of a serious security incident, the center can be said to be a devastating blow; (Note: For the choice of childcare institutions for children, the parents' biggest concerns, in order of priority: security accounted for the highest percentage of 24%; 21% of the level of teacher qualifications; 17% of the price)
2. Difficulty in operation
The childcare is a complex educational product, from the time the child enters the school to the time the child leaves the school, the middle needs to be involved in the dietary arrangements, curriculum arrangements, practical activity arrangements, lunch break arrangements, health management, emotional processing, etc. From the perspective of the operation of the school district, the need to take into account a larger number of points, and a large coefficient of difficulty.
3. Professional staff recruitment is difficult
In the view of industry insiders, child care institutions, teachers are not baby-sitters, not early childhood teachers, not medical personnel, but they must be a combination of these three, at the same time, child care teachers need to have a certain degree of patience, attentiveness, and sense of service, to meet the requirements of interviews are few and far between, and the other, child care teachers tend to need to do more cumbersome child care The company's website is a great source of information about the company's products and services, and the company's website.
4. High operating costs
Care centers for 0-3 year olds require a lot more in terms of human and material resources and security.
The cost structure of childcare is higher, childcare institutions are mainly for infants and toddlers aged 0 to 3 years old, their 'teacher-student ratio' is higher than that of kindergartens, which is generally 1:5 (more likely to be 1:1 for those under 1 year old), 1:5 for example, i.e., a teacher is responsible for 5 children, if 150 children are admitted, there should be 30 childcare Teachers, high labor costs, at the same time, in terms of material consumption, rent and other costs are also relatively high.
5. Childcare market demand, stratification is obvious
Relatively speaking, the demand for childcare in first and second-tier cities is large, while third and fourth-tier cities are smaller because of the cognitive demand for intergenerational parenting is more deeply rooted in people's hearts.
6. imperfect regulation
Currently, the child care industry laws and regulations as well as industry norms are not sound, many child care practitioners are not licensed, no chapter to follow, barbaric growth, followed by once the hosting organization blowout growth, do not rule out the discipline of education, like facing the corresponding control risks.
In summary, Fengge practice teachers believe that the childcare market has market demand and development potential. The high cost of admission and the traditional concept of child care are the main reasons for the low rate of child care. As to whether the current childcare market can be laid out, from the operational point of view, it needs to be carefully considered. Before the layout of the proposal to think about the following questions: such as:
Is there enough operating capital to face the higher operating costs of child care institutions and the risk of the current epidemic of school closure costs?
Is there a channel and ability to organize a professional child care operation team?
Have you done in-depth research and feasibility analysis on the demand for childcare in your city or region? (e.g., percentage of demand, childcare concepts, etc.) ......
(Be careful when entering the industry, comprehensive research and judgment, and act according to your ability)
With the head of the education industry laying out the childcare market, many industry observers are also eager to follow the big boys? Or watch the fire from the other side of the river and wait for the right time? Fengge practice teachers believe that whether the layout of the childcare market, need to combine the current market environment and their own actual situation, a reasonable analysis of the planning, not blindly with.
Currently, the domestic infant and child care market situation:
Currently, China's 0 to 3-year-old infants and children about 42 million, of which 1/3 have a relatively strong demand for child care services, but the survey shows that China's infants and children under the age of 3 years of age into the child care rate is only about 5.5%.5.5%, which is roughly a what level? According to data released by the OECD (Organization for Economic Cooperation and Development), the OECD's average enrollment rate for infants and toddlers under the age of three is 36.1%, but in 2020, China's rate will only be 5.5%, a far cry from the international level, or even lagging behind.
The low enrollment rate is not because there is no demand in the market.
According to the latest research, only 5% of the families surveyed do not need childcare services for infants and toddlers under the age of 3, meaning that the remaining 95% of families have a need for childcare services for infants and toddlers under the age of 3, with about 84% of the families with a stronger need, and in recent years, the number of families with a need for childcare has been on the rise.
The reasons for the low enrollment rate are complex, with the current contradiction between supply and demand in the childcare market being more prominent.
The three main reasons for the high demand for childcare for infants and toddlers under the age of 3 are: the inability of elderly parents to care for children (or the problem of intergenerational childcare), the existence of nannies, and the change in attitudes of modern women. The reasons for the low enrollment rate are the low professionalism of the institutions and the high cost of childcare.
Simply put, there is a consumer demand, but the services provided by the institutions are not up to the consumer's needs, or the purchase threshold of the institutions exceeds the consumer's expectations, which makes the consumer deterred. At the same time, the mainstream of society's "bring up children" mode is still intergenerational care, this traditional mode and concept of bringing up children, although, parents have realized the inadequacy of the current, but in the face of a number of objective factors, in order to change the mode of action and the status quo, but also need time and cycle.
Can the childcare market be laid out now?
In the perception of the teacher of Fengge practicing capital has long started to test the water in the childcare market, but did not get the expected return. As early as 2019, capital has already tested the water in the childcare track, but the results are surprising. The influx of hot money, the childcare industry did not drive into the fast lane as people thought. On the contrary, a number of well-known child care institutions is in the background of the 2020 epidemic was out of the "run" rumors.
The reason is that the operation of the child care institutions is relatively difficult:
1. High security requirements
The child care center, unlike other institutions, has a monitor accompanied. Childcare children are 8-12 hours completely separated from the companionship of the guardian, as far as security is concerned, the difficulty factor is very large, and in the event of a serious security incident, the center can be said to be a devastating blow; (Note: For the choice of childcare institutions for children, the parents' biggest concerns, in order of priority: security accounted for the highest percentage of 24%; 21% of the level of teacher qualifications; 17% of the price)
2. Difficulty in operation
The childcare is a complex educational product, from the time the child enters the school to the time the child leaves the school, the middle needs to be involved in the dietary arrangements, curriculum arrangements, practical activity arrangements, lunch break arrangements, health management, emotional processing, etc. From the perspective of the operation of the school district, the need to take into account a larger number of points, and a large coefficient of difficulty.
3. Professional staff recruitment is difficult
In the view of industry insiders, child care institutions, teachers are not baby-sitters, not early childhood teachers, not medical personnel, but they must be a combination of these three, at the same time, child care teachers need to have a certain degree of patience, attentiveness, and sense of service, to meet the requirements of interviews are few and far between, and the other, child care teachers tend to need to do more cumbersome child care The company's website is a great source of information about the company's products and services, and the company's website.
4. High operating costs
Care centers for 0-3 year olds require a lot more in terms of human and material resources and security.
The cost structure of childcare is higher, childcare institutions are mainly for infants and toddlers aged 0 to 3 years old, their 'teacher-student ratio' is higher than that of kindergartens, which is generally 1:5 (more likely to be 1:1 for those under 1 year old), 1:5 for example, i.e., a teacher is responsible for 5 children, if 150 children are admitted, there should be 30 childcare Teachers, high labor costs, at the same time, in terms of material consumption, rent and other costs are also relatively high.
5. Childcare market demand, stratification is obvious
Relatively speaking, the demand for childcare in first and second-tier cities is large, while third and fourth-tier cities are smaller because of the cognitive demand for intergenerational parenting is more deeply rooted in people's hearts.
6. imperfect regulation
Currently, the child care industry laws and regulations as well as industry norms are not sound, many child care practitioners are not licensed, no chapter to follow, barbaric growth, followed by once the hosting organization blowout growth, do not rule out the discipline of education, like facing the corresponding control risks.
In summary, Fengge practice teachers believe that the childcare market has market demand and development potential. The high cost of admission and the traditional concept of childcare are the main reasons for the low rate of childcare at present. As to whether the current childcare market can be laid out, from the operational point of view, it needs to be carefully considered. Before the layout of the proposal to think about the following questions: such as:
Is there enough operating capital to face the higher operating costs of child care institutions and the risk of the current epidemic of school closure costs?
Is there a channel and ability to organize a professional child care operation team?
Have you done in-depth research and feasibility analysis on the demand for childcare in your city or region? (e.g., percentage of demand, childcare concepts, etc.) ......
(We need to be careful in entering the industry, make comprehensive research and judgment, and act according to our ability)