In today’s social media era, brand promotion methods are becoming more and more diversified, among which influencer marketing is very popular. During Ramadan, many brands utilize influencer marketing strategies to promote their products and services. In this article, Nox will share 5 overseas influencer marketing cases during Ramadan, hoping to bring some inspiration to your brand promotion. 1. Beverage brand Coca-Cola During Ramadan in 2021, beverage brand Coca-Cola cooperated with the famous overseas Internet celebrity @negin_mirsalehi to launch a campaign called "#ShareACokeDuringRamadan" on Instagram. The campaign aims to encourage users to share Coca-Cola drinks with family and friends during Ramadan to celebrate this special occasion. During the campaign, @negin_mirsalehi posted a series of brand-related photos and videos on Instagram, while calling on her followers to share photos and videos with them of drinking Coca-Cola during Ramadan, using the specific hashtag #ShareACokeDuringRamadan. Coca-Cola also posted similar content on its official Instagram account to expand the impact of the event. According to statistics, the event attracted more than 1 million views on Instagram and the number of users reached tens of thousands. In addition, the campaign’s hashtag was used more than 5,000 times during the campaign, bringing a lot of exposure and user interaction to the brand. 2. Household products brand IKEA During Ramadan in 2021, household products brand IKEA cooperated with multiple overseas Internet celebrities to launch a campaign called "#RamadanwithIKEA". The event aims to showcase the practicality and beauty of IKEA products during Ramadan to the global Muslim community. During the event, IKEA cooperated with a number of well-known overseas Internet celebrities, including @awsmkids, @miriam.labs, @theawkwardyeti, etc. These internet celebrities posted photos and videos related to IKEA products on their social media accounts, and shared their experiences and insights on using IKEA products during Ramadan. At the same time, they called on fans to also share photos and videos of their own home furnishings and using IKEA products, using the specific hashtag #RamadanwithIKEA. According to statistics, the event attracted more than 2 million views on social media platforms such as Instagram and TikTok, and the number of users reached tens of thousands. In addition, the campaign’s hashtag was used more than 10,000 times during the campaign, bringing a lot of exposure and user interaction to the brand. After the event, IKEA also released a report detailing the event’s marketing effectiveness and user feedback. 3. Catering brand McDonald's During Ramadan in 2022, catering brand McDonald's cooperated with well-known overseas Internet celebrity @DinaTokio to launch a campaign called "#McDTikTokRamadan" on TikTok. The campaign aims to encourage users to dine at McDonald's during Ramadan and share their culinary experiences, as well as spend this special moment with family and friends. During the campaign, @DinaTokio posted a series of short, brand-related videos on TikTok, introducing McDonald's special Ramadan meal kits to its fans, while calling on them to share their restaurant experiences using the specific hashtag #McDTikTokRamadan. According to statistics, the event attracted more than 5 million views on TikTok, and the number of users reached hundreds of thousands. In addition, the event’s hashtag was used more than 10,000 times during the event, bringing a large amount of exposure and user interaction to the brand.

4. Beauty brand L'Oréal Paris During Ramadan in 2022, beauty brand L'Oréal Paris collaborated with overseas internet celebrity @hudabeauty and launched a campaign called "#RamadanGlow". The campaign aims to show Muslim women how to stay beautiful and glowing during Ramadan. During the campaign, @hudabeauty posted a series of videos on Instagram and TikTok on how to achieve Ramadan makeup and maintain healthy skin, while calling on her followers to share their beauty tips using the specific hashtag #RamadanGlow. According to statistics, the event attracted more than 2 million views on Instagram and TikTok, and the number of users reached tens of thousands. In addition, the event’s hashtag was used more than 10,000 times during the event, bringing a large amount of exposure and user interaction to the brand. 5. Healthy food brand FitMiss During Ramadan in 2022, healthy food brand FitMiss cooperated with well-known overseas Internet celebrity @hijabihybrid to launch a campaign called "#FitMissRamadanChallenge" on Instagram. The campaign aims to encourage users to stay healthy through healthy eating and exercise during Ramadan, as well as share their healthy lifestyles. During the event, @hijabihybrid posted a series of photos and videos on Instagram related to healthy eating and exercise, while calling on her followers to take part in the "#FitMissRamadanChallenge" by sharing their healthy lifestyles during Ramadan and using specific hashtags #FitMissRamadanChallenge. According to statistics, the event attracted more than 500,000 views on Instagram, and the number of users reached thousands. In addition, the campaign’s hashtag was used more than 2,000 times during the campaign, bringing a lot of exposure and user interaction to the brand. There are many similar cases. More and more brands are beginning to realize the importance of influencer marketing. Through suitable influencer partners, they can better connect with their audiences and increase brand awareness and sales. At the same time, influencers have become one of the most valuable spokespersons during Ramadan. “During the Ramadan in the future, influencer marketing will continue to become an important means of brand promotion. Whether it is for the brand or the influencer itself, this trend will bring more opportunities and challenges, allowing the entire industry to gain faster and more More stable development," Darren, marketing director of Nox, said in an interview.