Recently, the formula list of Coca-Cola has been posted on the Internet, and some people have prepared Coca-Cola according to this formula list. According to some people who have tasted it, the taste of Coke prepared according to the online formula is the same as that of Coca-Cola Company.
As a big company with the largest brand value in the world, the formula of Coca-Cola can be said to be the top secret of Coca-Cola Company. It is said that the formula of Coca-Cola is in a bank safe in Atlanta. To open this safe, only the chairman of the company, the mayor and the designated heir of Coca-Cola can be present at the same time. If the time is wrong, it cannot be opened.
The most widely circulated rumor is that three people have mastered the formula, and each of them has mastered one third of the formula, but they must sign an agreement, and they must never disclose the formula in their hands to others, let alone take the same plane, in case of accidents and the formula is lost.
In 20xx, there was a "Coca-Cola recipe theft case" that shocked the world. A staff member of Coca-Cola headquarters stole the recipe, but the case was quickly cracked. (Inspirational film) For the truth of this incident, people mostly laugh it off: How can the formula of Coca-Cola be so easily stolen?
Judging from the repeated leaks of Coca-Cola's formula, as the largest company in the world, it seems that Coca-Cola Company does not protect its top secret information very well. In fact, the recipe leak is the genius of Coca-Cola Company's marketing means, which can be seen from the way Coca-Cola Company entered the China market.
1979, Coca-Cola Company was allowed to sell the first batch of bottled cokes to China, but only in some foreign-related hotels and tourist shops. At this time, the Coca-Cola Company began to make some advertisements in the media. The advertisements did not tell how delicious or nutritious Coca-Cola was, but told the story of Coca-Cola's formula vividly, especially exaggerating some measures to protect the formula.
Because it was rare to advertise in newspapers at that time, the story of Coca-Cola's mysterious formula soon spread among people, and people began to take it as a fashion to drink Coca-Cola. With the spread of the recipe story, within a few years, Coca-Cola has become one of the most famous brands in China market.
It can be seen from Coca-Cola Company's entry into China market that people like Coca-Cola not only because of its taste, but also because of its mystery and the story behind the formula.
A drink, no matter how it is promoted, will inevitably be bored one day if it is marketed only by taste. After all, it is difficult for people to tune in, but if stories are used to attract people, it will last for a long time, because people's curiosity is eternal.
Coca-cola obviously understands this truth, and it hangs people's appetite with the story of formula. It can be said that story marketing is one of the secrets for Coca-Cola Company to become the largest company in the world.