Red Bull's jingle is:

1. "Drink Red Bull when you're sleepy and tired", the jingle of Red Bull, the No.1 international brand of functional drinks, has been playing in China for 8 years.

2. Life is either a brave adventure or a waste of time, you have more energy than you can imagine.

Red Bull, a refreshing drink born in Thailand, the main ingredient by water, sugar, caffeine, fiber alcohol and vitamin B synthesis, the target consumer groups are shift workers and truck drivers and other blue-collar workers, all-nighters drink a bottle of late at night, with amazing refreshing brain function.

In the 90's, China's beverage market, Jianlibao, Lobelia, Wahaha and other national brands are fighting with the big foreign brands, there is no company on the market to develop such a functional drink for the public.

Extended information

"Trademark controversy"

Thailand's Tens Pharma Group (Thai Red Bull) is the owner of the Red Bull trademark.?

Tensil Group has authorized China Red Bull to produce and sell Red Bull series of beverages in China under a joint venture partnership since 1998.After the expiration of the authorization on October 6, 2016, China Red Bull did not stop production and sales, for which Tensil Group initiated a trademark infringement lawsuit, and China Red Bull initiated a dispute over the ownership of the trademark in the Beijing Municipal Higher People's Court.

On November 25, 2019, the Beijing Higher People's Court issued a first-instance decision rejecting all of China Red Bull's requests to confirm that it "enjoys the legitimate rights and interests of the owner" and to require the Tens Group to pay it 3.753 billion yuan in advertising fees. China Red Bull then appealed to the Supreme People's Court of the People's Republic of China ("Supreme Court").

On June 24, 2019, a lawsuit filed by Thailand's Tens Pharmaceutical and Healthcare Company Limited against China Red Bull's manufacturers and sellers was dismissed by the Zhejiang Higher People's Court in accordance with the law.

On December 21, 2020, the Supreme Court issued a final judgment on a dispute over the ownership of the Red Bull series of trademarks between China Red Bull and TENCEL Group, rejecting China Red Bull's appeal and upholding the first-instance judgment, which made it clear that TENCEL Group is the owner of the Red Bull series of trademarks.

Baidu Encyclopedia - Red Bull