"Barbie" was founded by Mr. Liu Huiping in Shanghai in 2003, focusing on breakfast chain operation, Chinese pastry R&D and manufacturing, creating a new retail e-commerce platform, and adhering to the business model of "industrialized production, whole-process cold chain distribution, direct sales, joining and group catering".

Barbie Shantou also has a large number of stores in Beijing, Chengdu and other cities, and currently has more than 2,600 chain stores. Brand Culture Bobby, as a pastry brand in China, has been adhering to the enterprise spirit of "Conscience Tree Brand, Ingenuity Casting Quality" and constantly becoming bigger and stronger.

Brand spirit and conscience tree brand, ingenuity to create quality food safety above all else, transparent and visual production process monitoring brand service, focusing on breakfast chain operation, Chinese pastry R&D and manufacturing, new retail e-commerce platform to create brand product buns: fresh sauce meat buns, shepherd's purse meat buns, mushroom meat buns, dried plum meat buns, sour beans meat buns, radish meat buns, Laotan sauerkraut buns, spicy vermicelli buns, and small fragrant pig buns. Steamed bread: corn steamed bread, brown sugar steamed bread, knife-cut steamed bread, onion oil flower roll.