00 1 photographic memory method
Penguin is the icon of Tencent, elephant is the icon of Evernote, and owl is used. The logo of Tmall Supermarket is a cat. Zhou Hongyi wears red clothes every time he appears, and is called the leader in red. These first use visual paths.
002 familiar method
Old Tiers must remember the news of QQ Online and Didi Didi Didi Didi. Qiao Feng's music "Difficult Classics" appears every time. The final hammering sound of BMW advertisement is exclusive music.
003 olfactory symbol
Celebrities use their own perfume as soon as they appear. The perfume in the hotel and the coffee in Starbucks all use the sense of smell.
004 taste symbol
Master Kong Laotan sauerkraut beef noodles endorsed by teacher Wang Han: "This sour and refreshing is authentic!" Every time I want to eat Laotan sauerkraut beef noodles, I immediately think of this advertisement.
005 tactile symbol
Dove chocolate, "chocolate silk" runs through the whole advertisement, emphasizing that Dove chocolate tastes silky smooth and is a tactile and sensory experience.
006 Super Discourse
I love Tiananmen Square in Beijing, 50 kilometers south of Beijing. Using nursery rhymes to convey business information. Make investors very willing to invest.
007 super copywriting
Chubang soy sauce is natural and fresh, and its shelf life is 180 days.
The essence of advertising language lies in the integration of catchy rhymes and graphics, which makes the whole advertising language vivid and fashionable.
008 communication fee
As soon as remy martin opens up, good things will come naturally. Huiren applied for insurance, whether he is good or not. We don't produce water, we are just porters of nature. The above slogans are catchy, easy to spread and relatively low in communication cost.
009 creative source
The needs of users are the best ideas. The special test pens for the blessing series of Chenguang Confucius Temple are easy to write and have good meanings, and the purchase volume is naturally high.
0 10 field investigation
Just ask a few people to fill in the questionnaire is by no means a survey. Smart research is to see how customers make choices, talk to shop assistants, and study the history of industry competition in stores.
To sum up, there are ten ways to help you create a super symbol. What's your super symbol?