1: Choose the theme of copywriting according to the customer groups of your own brand or company products, and think about copywriting from the perspective of user groups.
2. Explain the product from the user's perspective.
3. Show your products from the brand perspective.
Secondly, associate people, things and things related to Mid-Autumn Festival.
1. Mid-Autumn Festival elements: moon, Chang 'e, moon cake, circle.
2. Express your yearning for reunion
Li Bai's lifting myself to look, I found that it was moonlight and sinking back again, I thought suddenly of home are precisely entrusted with the meaning of missing and reunion, and can be created according to this.
Finally, the commonly used methods of posters:
1. Collage
Step 2 stylize
3. Graphic combination
Step 4 fade
5. Color superposition
6. Creative synthesis
7. graffiti
8. Double exposure
9. Two tones
How to draw a poster for the Mid-Autumn Festival? First, make a simple layout, put it in the copywriting and typeset it. Let's go
① Type the theme text, giving priority to reunion, supplemented by Mid-Autumn Festival.
② Adjust the background color and text color according to the main color design, with the red and gold tone as the main color.
③ Shadow the reunion font to increase the three-dimensional texture.
The shadow of this place uses the dynamic blur in PS software.
Operation method: copy the reunion font, then fill in the shadow color, here I fill in black, then use the dynamic blur tool to adjust the parameters, and then delete the redundant shadow part.
(4) add the moon element to set off the atmosphere.
There are many moon materials online, just find one, and then set up external light for the moon in ps.
⑤ Finally, we began to deal with the details, adding words and decorative words.
How to design the poster for Mid-Autumn Festival is the most attractive? First, the illustration class
Recently, illustration creation has become more and more popular, and it is also enthusiastic by many party a. Moreover, today's designers also like to express themselves in the form of illustrations. Its advantage lies in its rich imagination and free creativity. There are many types of illustrations, such as flat, texture, hand-drawn, gradient, stroke and MBE.
Second, the physical scene class
This type of poster can truly and accurately reflect and express the content to be conveyed, mostly based on realistic shooting, and can also retouch the pictures according to the theme to make the pictures more detailed and rich.
Third, the life scene class
Many Internet brands have long regarded life scenes as the "routine operation" of communication. With the help of Internet big data, we can firmly grasp the user's life trajectory and accurately cut out the user's life scene through the lens. Most of the works are created by emotional route, and some plots of life are fixed and illustrated. The scene triggers the user's emotion, and finally causes the user to sing.
Fourth, the font design class
Through the redesigned fonts, consumers' psychology is touched in a concise and prominent way, which makes the picture creation more unique.
Five, heterogeneous isomorphic class
Destroy or graft another element with the shape of one element, so that there is conflict and connection between the two, thus creating a new visual form. That is, two or more elements with similar structures but different properties are combined into a new whole, and this effect is both unified and contrasted. ?
Sixth, the symbol class
For example, the moon or moon cake is transformed into a Logo graphic, or a graphic symbol that can represent the product function and spread the theme, making a scene composed of related elements. While highlighting the theme of Mid-Autumn Festival, it also strengthens the affinity of the brand.
Seven, replacement class
Mid-Autumn Festival is inseparable from the moon, moon cakes, rabbits and other elements. The method of combining an element by replacement also has metaphorical significance. The condition of this technique is that the two elements have certain similarity in appearance.
Eight, other arts
Art posters are often used for metaphor and creative design, which is a big test for designers' brains when designing. The poster made implies that it is close to the main body and gives people room for thinking and imagination. Such a poster is more suitable for non-commercial and non-profit activities.