As of June 2021, the spokespersons of Helan House are Jay Chou, Wu Lei and Lin Update.

In April 2016, Hailan House invited young actor Lin Update to endorse the Colorful Cow series, which is themed on "high value" and fits Lin's confident and funny charm.

On January 5, 2020, the official microblog of Hailan House released: He enlisted in La Liga and wrote a whole new chapter for Chinese players! He created a number of records, is a veritable Chinese king of the ball! He is the first Chinese player to break through Barcelona's goal, and he is the new spokesman of Hailan House, Wu Lei.

October 2020, Hailan Home officially announced the brand new spokesman Jay Chou.

Programs sponsored by Hailan Home:

Since 2014, Hailan Home has sponsored the variety show "Run for Brothers" for three consecutive seasons and launched the Running Man star's same style.

At the same time, Hailan House has joined hands with variety shows such as The Great Challenge, The Strongest Brain, The Masked Singer and The Joyful Comedian to deliver positive energy in entertainment; and by tying in with the two major IPs of The Mars Intelligence Bureau and War of the Bachelor, Hailan House has docked with the young consumer groups to create "Variety Men's Clothing".

On January 15, 2021, Hailan House officially announced that it had become the exclusive apparel partner of CCTV's Spring Festival Gala in the Year of the Ox, becoming the first apparel brand to sponsor the Gala.