Chinese Valentine's Day activity planning scheme 1
Theme:
Romantic Valentine's Day, roses are warmly sent.
Time:
August 20 th
Activity content
Every couple who comes to any store in Liansheng Garden Store on August 20th, hand in hand, walks into the store from the entrance, and men can get a delicate and charming rose and give it to their beloved lady. Limited to 300 copies.
Atmosphere layout
(1) entrance
At the entrance, a pink balloon is tied into a heart-shaped door, and a man and a woman "two love angels" distribute roses at the heart-shaped door to hand-in-hand couples who enter the store from this door.
(2) commodity exhibition area-love corridor
A special area will be set up to display Valentine's Day gifts, such as jewelry, perfume, scarves, chocolates, leather goods, cosmetics, etc. The planning department will make some spray paintings with the words "Happy Chinese Valentine's Day" and the stores will arrange them above or around the exhibition area.
Activity rules
(1) The men distributed at the entrance must wear black suits, black shoes and ties, with the sign of "angel of love" on their chests, so they are handsome. Ladies are required to wear a wedding dress with light makeup, which is beautiful and moving.
(2) Couples who walk through the heart-shaped door ask them to hold hands before handing out roses, and the "love angel" who distributes roses can flexibly ask them to kiss, etc., so as to enliven the atmosphere at the scene.
(3) Roses should be packed in exquisite gift baskets, which are carried by ladies and distributed by men.
(4) According to the number of roses distributed in each store and the actual passenger flow, choose the corresponding time period to distribute them, so as to ensure that they are distributed all day without being distributed in the end.
(5) "Angel of Love" says to all couples who walk through the heart-shaped door: Happy Chinese Valentine's Day!
Departmental cooperation
1, Planning Department
(1) Purchasing and Distribution of Roses
The purchasing department will purchase roses before August 1 1, and arrange a special car to distribute them to all stores on August 20th.
(3) Advertising production
The planning department is responsible for making (including outdoor billboard spray painting, store publicity spray painting, love angel logo) and sending it to all stores before August 18.
(4) Wedding leasing
A wedding dress was rented by the planning department and sent to all stores with roses on August 20.
(5)DM sheet making
The planning department will complete the production before August 20 and send it to all stores.
2. Operation Department
(1) The "heart" door and atmosphere layout at the entrance shall be completed before August 20th.
(2) The commodity display layout of the "Love Corridor" pile head display area shall be laid out before August 17, and the atmosphere layout shall be completed.
(3) "Love Angel" men bring their own suits, and the flower basket is provided by the branch.
(4) Creating the atmosphere at the event site.
(5) All promotional items will arrive at the store before August 18, and the store is requested to take good care of them.
3. Purchasing Department
Cooperate with DM sheet making according to the annual planning table.
Activity publicity
1, banners at the door
Content: romantic Chinese Valentine's Day, warm delivery of roses.
2, outdoor sign spray painting (2 pieces)
(1) content: introduction to the event, DM page of the event.
(2) Content: Love Kanban
Subject: Go ahead, say you love me.
Description: Make a beautiful love billboard with many romantic confessions preset on it, and people watching it can send it to their sweetheart in the form of short messages.
3, entrance, channel spray painting
Content: Chinese Valentine's Day's image painting.
Cost budget
1, DM production cost 20__ yuan.
2, advertising products production costs 500 yuan.
3, rose purchase fee 800 yuan
Total cost: about 3300 yuan
Chinese Valentine's Day activity planning scheme II
I. Theme of the event
Love for life, show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, just say it bravely.
Activity (3) Theme: Affection is priceless, and love me is rewarded.
Second, the activity time
July 30th to August 2nd, 20__
Third, the object of activity
1, activity (1) Target audience: men and customers aged between 23 and 45 who have good taste in clothes, especially those who drive private cars;
2. Activity (2) Target audience: Activity (1) Husband (or boyfriend) of participants and members of cosmetics store;
3. Activity 3 is aimed at the target audience: Activity (2) Participants and all women participating in the selection;
Iv. content of activities
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store and give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help in the past year. Our customers can also promote at the same time (lovers can enjoy preferential activities);
Beautiful heart card can enjoy nine special offers:
1, choose our product 600 yuan;
2. Choose our after-sales beauty care project for four times;
3. A set of "Love Unlimited" custom-made product gift boxes (specially packaged) worth 399 yuan was given to his wife (girlfriend);
4. On August 2nd, a bouquet of flowers (1 1 flower, color of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;
5. Get a brand-name men's belt (or brand-name shirts and wallets);
6. Get a special cleanser for men;
7. Give men kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get a beautiful prize;
9. You can get a 10% discount if you book on the same day;
Note: or if you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount (discount)
Activity (2): "If you love me, just say it bravely".
During the period from July 30th to August 2nd, 20__, all men and husbands (or boyfriends, note: you don't need to buy the special package of "Lovers' Romantic Hearts") who buy the special package of "Lovers' Romantic Hearts" can get a love pledge card from our store, write down their touching words and stick them on the heart-shaped board at the door of our store, so that everyone can witness their feelings for their lovers together and let themselves.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
During the activity, all female friends can get a prize for the best love story, and choose the best love story in their own mind to express various awards. All female friends who participate in the selection can get an experience coupon (or a voucher of RMB _ _ _) from our store, and participate in the lucky draw to get beautiful prizes.
On August 2nd17: 00, the selection results were announced on the spot, and five awards were selected, including "the most moving love story award", "the most creative love story award", "the best popular love story award", "the most simple love story award" and "the most humorous love story award". At the same time, a number of winners will be selected (awards and prizes will be decided by the cosmetics store);
V. Promotion of activities:
1, publicity focus time: five days before the event.
2. Means of publicity: a. Sending orders (theme: a letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-frame display (activity description); D, clipping newspapers; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Vi. Remarks on activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. The key points of propaganda: It is emphasized that the special package of "Romantic Hearts for Couples" is the most caring for the wife (girlfriend) and the actual action of love;
3. Make the sales target of the activity, and decompose it into corresponding task indicators for each clerk, and reward them according to the achievement rate after the activity.
4. The cosmetics store must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", they must be removed during the event; At the same time, pay attention to the interference of urban management when putting heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses * * * with promotion, enhance the influence of the event;
6. This plan is for reference only, and the specific promotion contents and implementation details should be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.
Chinese Valentine's Day activity planning scheme 3
Activity theme: summer, romantic Tanabata.
Activity time: July 3, 20001day ~ August 5, 2000.
Activity content:
First, Tanabata value-added activities
1, launch the activity of "Paying attention to WeChat on Tanabata Day is polite" to expand the fan base and influence.
Specific activities: Pay attention to the official WeChat of Snow Muscle Nice Beauty Salon, and you will receive a romantic aromatherapy bottle 1 piece.
2. Launch a great value Tanabata beauty and skin care gift package, so that you can have a beautiful date with TA!
Specific activities: During the activities, customers who spend 299 yuan on Snow Muscle Nisi products will receive a Tanabata beauty and skin care gift worth 999 yuan. 3. Close to the festival, launch the Tanabata Summer Travel Sun Protection Package to help couples travel.
Specific activities: On the same day in Chinese Valentine's Day, you can get a simple travel suit and an ultraviolet umbrella if you buy an anti-mite suit at a beauty salon for over 399 yuan.
Second, the Qixi Lottery
The beauty salon held a "Qixi Lottery, Gifts in the City" activity.
Specific activities: All consumers who spend a certain amount in this beauty salon within 1 month will have the opportunity to participate in the live lottery. On the day of Tanabata, the grand prize is drawn, and the small prize is a product or a gift. The most attractive grand prize is two tourist places in Hong Kong/Macau/Thailand, which attracts market attention and participation and expands the popularity of beauty salons.
Third, the "beautiful feast Tanabata girlfriends price" with old and new friends and relatives.
Specific activities: Where old customers bring new customers to Xuejinisi Beauty Salon for beauty treatment, the "Tanabata girlfriends price" will be introduced, and about 99 yuan, 199 yuan and 299 yuan will be reduced on the basis of the original price.
Fourth, Tanabata, Xuejinnisi Beauty Salon will help you say your love out loud.
Specific activities: On Tanabata, anyone who professes loudly with his girlfriend in front of the beauty salon under the witness of Xuejinisi Beauty Salon will get a beauty cash coupon 1 piece and a romantic aromatherapy bottle 1 piece worth of 99 yuan.
The activities that beauty salons can plan for Tanabata should be based on the principle and direction of gathering popularity, expanding customers, selling products and building brands, and focus on the festivals in time to make the activities more famous and attractive, so as to hit customers' hearts and retain customers.
Activity promotion:
1, distribute coupons and DM leaflets on the streets with more people.
2. Put up posters and banners at the entrance of the beauty salon.
3. Give roses, chocolates and other romantic lover gifts.
Precautions for activities:
1, beauty salons need to inject festive colors into the store layout, and more romantic Valentine's Day elements, roses, pink balloons and other festive elements are essential.
2. Packages launched by beauty salons are limited for half a month.
3. Give warm flowers and chocolates to beauticians who go to work on Valentine's Day, so that employees can feel the love and care of beauty salons.
Chinese Valentine's Day activity planning scheme 4
August 26th is a traditional festival in China-Qixi Valentine's Day. According to ancient legend, the seventh day of the seventh lunar month is the day when the cowherd and the weaver girl in looking for a marriage meet at the annual magpie bridge. Up to now, especially in recent years, Qixi Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.
With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people put their lifelong events behind their careers and work, and the number of older unmarried people is rising. It is understood that in our city, most of these people have become the backbone of our society, with stable jobs and successful careers, but due to their own and social factors, they still live a "free and lonely" life.
The organizer decided to hold a blind date meeting in Chinese Valentine's Day, which was hosted by Minnan Daily and planned and undertaken by Fujian Hongkaifeng Media. This activity combines making friends, love, entertainment, etc., and fully combines making friends and communication, so that the number of participants in the activity is large, the participants are enthusiastic, the content of the activity is rich, and the environmental atmosphere is strong, achieving great social impact and economic benefits.
First, the purpose of the activity: through fair, open and just organizational principles, free and romantic activities to choose a spouse and choose love.
Second, the significance of the activity: through this activity, a large number of single young people in Zhangzhou area will have a good marriage opportunity. It has certain social significance and economic benefits, and can improve the image and social influence of the organizers and participating enterprises.
Third, the theme of the event: Tanabata, love in Zhangzhou.
Fourth, the activity organization:
1. Organizer: Minnan Daily
2. Organizer: Hongkaifeng Media Flower Matchmaking Agency
3. Special guests: leaders of Minnan Daily * * * leaders of Zhangzhou Municipal Committee of Youth League.
Fourth, media support: Minnan Daily Zhangzhou News Network Minnan Daily Mobile Newspaper Zhangzhou TV Station Zhangzhou People's Broadcasting Station
V. Activity Time: July 25th-August 26th.
VI. Venue: longwen district Tianliren and Community.
VII. Participants and number of participants: 18 years old or above, with a total number of about 500 people. The registration fee is 50 yuan. Registration place: Room C-50 1 Water Garden, Shengli East Road, Zhangzhou City, Advertising Department, the first floor of Minnan Daily.
VIII. Activity flow of blind date meeting: (Start-17: 00-17: 30)
Make 100 red hydrangeas, which will be thrown by "Old Man under the Moon" and "Fairy of Queqiao" after the opening ceremony, which will make the finishing touch and make a sensation on the spot. Imagine which participant and candidate don't want to get hydrangeas symbolizing marriage?
Video playback: the life photos or TV shows of participants are repeatedly played by a large projector at the event site. Participants can choose their favorite opposite sex, and then look for the corresponding numbered objects by number.
The first wave of love shock: "Find the goddess in your heart"-17: 30-18: 30
1, campaign slogan: resolutely talk to strangers;
2. The organizer designs and makes dating cards, male (blue) and female (pink); The contents of the dating card are: name (nickname), age, hobbies, work and requirements for him/her;
3. All sincere people who are looking for a relationship can get a dating card and fill it out by themselves;
4. Sincere people can observe and then entrust the organizer's staff to send the dating card to Xin.
He/she of the instrument;
5. If both parties are interested, the organizer's staff can communicate with each other and start dating.
The second wave of love shock: "Handsome men and beautiful women touch each other"-18: 30-19:15
1, directions for the blind (7 pairs of men and women were selected to complete the game).
The rules of the game are divided into groups. One of them is blindfolded, and the other party is in charge of the command. According to the distance of the game, it is necessary to go through barriers such as going around stools, crossing stumps and picking up roses. The winning team will receive a gift.
2, brain test, race against time game
We put forward some questions on the spot, and answered them in a hurry. Whoever answers the correct answer in the fastest time will be the winner. The winner will get a gift.
3, romantic folk songs, love songs duet.
Singing folk songs (love songs) composed of handsome guys and beautiful women from the scene are compared with another group of the opposite sex. During the competition, participants are free to play their own strengths and choose people who love each other. The winner will get a gift.
The third wave of love shock: "Prince Angel Call Order"-19:15-20: 00
The PK competition for Prince Charming and Angels was hosted by "Old Man under the Moon" and "Fairy Queqiao". The old man under the Moon was the captain of the men's side, while the fairy Queqiao was the captain of the women's side. The two sides held a beautiful PK handsome guy, went on the catwalk, showed their personal style and made a declaration of love to win votes for themselves, and the ballot box was right in front of them. The audience under the stage can write their number and contact information on the note and put them into the ballot box of their favorite beauty or handsome boy. The couple with the most votes will be awarded the title of "Prince Charming" and "Angel" and each will receive special gifts.
One copy. Anyone who participates in any performer will get a gift!
Trivia-20: 00-20:10
Live lottery. There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.
Video playback: the life photos or TV shows of participants are repeatedly played by a large projector at the event site. Participants can choose their favorite opposite sex, and then look for the corresponding numbered objects by number.
The fourth wave of love shock: "Before the flowers bloom and under the moon, * * * have a candlelight dinner"-20:10-21:30.
1, make a wish in the air:
Under the guidance of the host, the handsome guys and beautiful women at the scene closed their eyes and silently made a beautiful wish on the loving day of Tanabata. Pray for God's blessing, and may all lovers get married.
Then * * * have a candlelight dinner.
2. Cultural performances:
Beauty products companies participate in the live event "Fashion Show".
Wedding photography company provides wedding show activities.
3. sweepstakes:
There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.
4. Free activities:
You can take a group photo as a souvenir, and you can cooperate with the photographers on the spot to make a suitable photo.
My own photo.
Trivia-21:30-21:40
Live lottery. There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.
Video playback: the life photos or TV shows of participants are repeatedly played by a large projector at the event site. Participants can choose their favorite opposite sex, and then look for the corresponding numbered objects by number.
Love Shocks The 5th Wave: "True Confession"-21:40-22: 40 All the handsome guys and beautiful women can go on stage and express their love loudly. And get a beautiful gift.
Scheme A: Romantic Love Letter+Love Rose
If you are confident in your writing ability, a love letter written on a special and exquisite card, plus a bunch of roses, will definitely leave him (her) with an indelible impression. Never copy the Winning Love Letter Handbook, but write your own love letter sincerely. As long as you write it yourself, it doesn't matter if you are naive. Brave lovers will be welcome everywhere. Girls should not only have sweet words but also rich gifts, which is the double insurance of love.
Plan B: Sincere confession+heart-shaped chocolate or gold ornaments.
When he (she) is not paying attention, give your "heart" under the light. Anything else to say after that? Everything goes without saying.
End —— After the confession of true feelings from 22: 40 to 23: 00, the successful match on the spot will receive a special gift from the organizer, and a simple ceremony will be held under the auspices of the on-site leaders, wishing them a happy marriage as soon as possible.
Chinese Valentine's Day activity planning scheme 5
First, the general idea
Tanabata is a traditional Valentine's Day in China. Because Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of the must-have festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should be started on Tanabata, so as to promote the festival and bring a good start to the diamond festival with the huge business opportunities of Valentine's Day.
Second, the activity time
_ _ _ (Thursday) —— _ _ _ (Sunday)
Third, the layout of the store
In line with the theme of Qixi Festival, it is suggested to set up a magpie bridge in the shopping mall's enjoyment space. According to the legend that cowherd and weaver girl can be heard under grapes, the main entrance post is decorated with green plastic grapevines to create a rich atmosphere of traditional China Valentine's Day.
Fourth, activity planning
(1) Diamond decoration section
1, theme
A century-old shop, a century-old friendship-_ _ Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop? "A Hundred Years of Harmony", focusing on the wedding market, with a clear positioning, highlights the most competitive brand reputation advantages of _ _ shopping malls and gold jewelry stores, and attracts target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from _ month to _ _ Golden Week, which is more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the diamond festival, which attracts consumers' attention to the diamond festival and promotes the next consumption.
Diamond Festival started romantically, and seven dazzling gifts were chosen at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, you can choose one of seven discounts.
Bedding 77 yuan Deduction Coupon Suit 77 yuan Deduction Coupon Shoes 77 yuan Deduction Coupon
Women's 77 yuan Deduction Voucher 10% discount card clothing accessories 60% discount card wedding photography 20% discount card.
3. Exhibition creativity
Each jewelry brand introduces several special models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. They are displayed with creative collocation of dried flowers and covered with transparent glass cover, which highlights the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the matching of flowers, and forming an irresistible temptation to consumers. Moreover, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. The unique display mode with appropriate lighting and background will surely attract consumers' attention and produce excellent promotion effects.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic Tanabata, Lucky 77
-77 romantic gifts worth more than 100 yuan are available on a first-come-first-served basis.
(2) Activity planning
In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. According to the convention, all items are divided into department stores, clothing and gold appliances. During the activity period, consumers can participate in the activity only if their cumulative consumption exceeds a certain amount. If one of the 77 items is selected, those who meet the requirements first will have priority.
(3) prizes
Each merchant in the store provides a gift in kind with a price of not less than 100 yuan. If the price of goods is generally high, it can be replaced by a 100 yuan deduction coupon. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Preparation of promotional materials
① Design and production of KT version
(2) activity rules that water tag.
④ Tables and chairs required for the activity venue
2. Other promotional activities
(1) Buy Valentine's Day gifts and send crosstalk couples a package-during the event, buy Valentine's Day gifts and give crosstalk couples a package as soon as they arrive in 770 yuan.
(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express delivery in China when you buy a single ticket of Valentine's Day gifts of the specified category in 770 yuan, so as to convey romantic affection to lovers who are separated from each other.
(The above two offers cannot be enjoyed at the same time)
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