I personally think this. In fact, some people who buy clothes from celebrities’ own brands say that buying clothes from their favorite celebrity brands is paying for their own happiness, which has special meaning to them. This is not just to buy clothes to wear, but more because I like him as a person and the attitude towards life he represents.

In fact, buying celebrity fashion brands is the same as buying celebrity peripherals. People who buy them want to have a certain spiritual connection with the celebrities through these clothes or items. It is so common to buy celebrity photo cards, albums, and posters, so it is understandable to buy celebrity brand clothes.

In addition to a few crazy fans, many fans today have become more rational. It is understandable to support their favorite celebrities and buy their brand products, but if the product is overpriced and of average quality, then they I won't choose to buy it either.

Although there is a premium for celebrities’ own brand products, many fans are still willing to pay out of their love and pursuit of celebrities. However, if the premium exceeds the celebrity's personal value and influence, but the actual cost and production materials are far from it, it will inevitably lead to consumers' "not getting the best value for money" mentality.

“The main business and core advantages of celebrities do not lie in the management level of their specific brands. Self-created brands are celebrities tapping into economic benefits among their huge fan base. Excessive pricing of brands does not stem from the market From the perspective of economy and product cost, it is more about the emotional investment value.

The original clothing market is a big cake, but not everyone can take a bite of it without design ideas. , it will be clear in a few years how many of these celebrity-created brands can continue to operate.

After the supplementary fashion education in society in recent years, consumers are becoming more and more interested in original clothing. Being picky, whether it can really impress people with its design is something that a brand cannot conceal.

Stars create their own products