A load of watermelons arrived at Wanbang International Agricultural Products Wholesale Market in Henan Province.
It was robbed in less than 10 minutes.
Watermelon wholesalers laughed from ear to ear.
It is not a problem to earn tens of thousands of dollars for a trailer.
However, in fruit retail stores
The price of a watermelon is as high as 100 yuan.
Consumers shouted "can't afford to eat"
In fact, since watermelons entered the market in March this year,
Prices have been high.
Generally at 4- 10 yuan/kg.
The price has increased by 20% compared with the same period last year.
The wholesale price is the highest in recent 10 years.
Image source: Jiangsu News
How is the watermelon market this year?
Might as well go and have a look with Xiao Shu
The retail price is 2-3 yuan/kg higher than last year.
According to the clerk of a well-known fruit chain store in Nanning, the watermelons in the store mainly come from Hainan. In the same period last year, the price in Gan Mei was 12- 16 yuan/kg, and this year's price is 16- 18 yuan/kg, which is probably more expensive than that in 4 yuan.
According to the clerk of a fruit shop near Furong Middle Road in Changsha, the price of Kirin watermelon in the store is 9.8 yuan per catty, and the purchase price is 7 yuan per catty. The bigger Dumei watermelon is cheaper, at a price of 7.5 yuan per catty. Nevertheless, it takes 60 yuan to 80 yuan to buy a watermelon.
According to the person in charge of Tianqu Shopping Center in Dezhou City, the price of sweet king watermelon is 3.99 yuan/kg, the price of black beauty watermelon is 4.99 yuan/kg, the price of Kirin watermelon and Texiaofeng watermelon is 6.99 yuan/kg, and the highest price is Pearl red watermelon, which is as high as 9.9 yuan/kg. Compared with previous years, it has increased a lot, and some prices have even more than doubled. Even the most common sweet watermelon in Northeast China is between 3.99 yuan and 6.5 yuan per catty.
Image source: Qilu Evening News
"The price of 1 watermelon this year can top three watermelons in previous years." Mr. Xu, who runs a fruit shop next to Fengning Community in Kunming, said that among his peers selling fruits nearby, he sold watermelons at the beginning of this year. "The lowest retail price is per kilogram11.In 2 yuan, the retail price of some imported watermelons and fine watermelons reaches per kilogram 17.8 yuan. Although the sales volume is not very good, it is very profitable. "
In addition, there are many watermelons in high-end supermarkets, which are also expensive. The price of Kirin watermelon about 6 kg sold by Box Horse is 59.9 yuan/piece, which is about equal to 10 yuan/kg; 8424 watermelons are divided into two specifications, and the price of large melons weighing more than 8 kg is about 88 yuan/piece; The size is slightly smaller, and the price of 6 kg is around 60 yuan. The price of an 8 kg cream watermelon sold by Sam member app is 69.8 yuan/piece, which is equivalent to about 8.7 yuan per kg.
Overall, the retail price is 2-3 yuan/kg higher than the same period last year, and the overall sales volume is not too good, but the profit margin is considerable.
Watermelon sales in the wholesale market are "cold"
According to Ms. Hu, a wholesaler of Deyun Fruit Wholesale Market in Dezhou, she mainly sells sweet king watermelon. Because of the high price, the sales of watermelons have also been greatly affected. In previous years, I was able to sell a whole car (about 10,000 Jin) of watermelons every day. This year, there is no car.
Ms. Xu, who has been operating all kinds of fresh fruits in Kunming Brick New Farmers' Market for 8 years, said that in her import and export list, watermelon has always occupied the first place in the summer list. Ms. Xu said that when a large number of watermelons were listed in previous years, the prices were generally acceptable. In 2022, the purchase price will be five or six yuan per kilogram and the retail price will be above 10 yuan.
"Watermelons that have been sold for a while are rarely bought because of their high price, poor sales and easy deterioration." She said.
Coincidentally, in Kunming Jinma Zhengchang Fruit Wholesale Market, the J area selling watermelons is sparsely populated. Only seven or eight merchants are selling watermelons, and most of the stalls have become temporary parking areas.
Some merchants also directly posted instructions for dealing with losses.
A merchant said: "One kilogram of 5.5 yuan comes from the port, plus freight, loading and unloading fees, entrance fees, etc. In 6.5 yuan, we sell 6.8 yuan. But there is still rotten in the middle, and the cost of rotten watermelon is almost 100 yuan. We can't make seven dollars. Therefore, when watermelons enter retail merchants, they have to pay for workers and shops. Those expenses can't make money if they are added to it. Buying them makes people feel expensive. "
Why is the price of watermelon high this year?
Watermelon is the protagonist of summer fruit every year, but this year consumers can't afford it because of its high price. What is the reason?
According to the monitoring data of the Ministry of Agriculture and Rural Affairs, the average price of six kinds of fruits monitored in April was 7.34 yuan/kg, up 10.38% from the previous month and up 13.27% from the same period last year. The price of early-maturing watermelons entering the market in late March has been high, generally around 10 yuan/kg, which is at a historical high.
Ms. Zhou, who has been engaged in fruit business for 7 years in Changsha ancient Seoul farmers' market, said that because there is relatively little rain in the ripe season of watermelon this year, the temperature is more suitable for watermelon growth, and the flesh is full, the sweetness is improved and the quality is generally high. At the same time, market demand has been strong.
She also admitted that due to the rapid decline in watermelon prices in 20021and 2020, the enthusiasm of melon farmers is generally low, and they have switched to other vegetables, so the planting area of watermelon in greenhouses has decreased this year. Coupled with the rising oil price, the increase of transportation cost and labor cost, the decrease of planting area and the increasing cost of watermelon sales terminals, the wholesale price of local watermelons in Yunnan is generally maintained at 8- 10 yuan per catty.
In addition, according to merchants in Kunming Agricultural Approval Market, watermelons in Kunming market are basically produced in Southeast Asian countries such as Myanmar, Laos and Vietnam. Now, due to the extension of customs clearance time, watermelons that could have been transported from the port to Kunming in one day now need at least one week. Many businessmen turn to buy goods from Xishuangbanna Dai Autonomous Prefecture, Dehong Autonomous Prefecture, Hainan Province and other domestic regions. The share of imported watermelons in the market is getting less and less, and the total market of watermelons is also shrinking. In addition, the price of watermelon is also rising because of the longer freight time and the increased loss of goods.
Some merchants said that in a short period of time, the retail price of watermelon is difficult to fall back. It may have to wait until June and July, and after a large number of domestic open-air watermelons are listed, the price may fall back.
According to the sales data of Cai Zhong Fruit Wholesale Market, the daily turnover of watermelons in this wholesale market is about 700 tons. By the end of May, a large number of watermelons will be listed, and it is expected that the turnover will double and the price will plummet.