Jinluo Jinluo cold meat marketing good model!
Three Big Porks At present, pork processing enterprises in China have probably evolved into three camps and formed a new competitive pattern. Among them, Shuanghui, Yurun and Jinluo are first-line brands, accounting for about 8% of the meat market. Beautiful, Tang Renshen and Delices are second-tier brands, and they are rapidly advancing from the region to the China brand. Some local weak brands have a certain popularity in the local market, but they do not have a great influence and threat on the brands of the first and second camps, and they belong to the main merger and acquisition targets of the first camp. At present, the three leading enterprises have set up slaughter and processing bases in major pig-raising provinces, but there are still differences in production capacity and layout. Judging from the trend of product sales unit price and expense rate of the three companies in the past three years, the industry competition is not fierce, and leading enterprises have strong digestion ability. (1) Henan Shuanghui meat products rank first in terms of production and sales volume, comprehensive market share and comprehensive strength, high-temperature meat products rank first and low-temperature meat products rank second; Has firmly established the leading position in the industry, and occupies a leading position in North China, Northeast China, Northwest China, East China and South China with absolute advantages; By taking the road of large-scale and intensive industrialization, Shuanghui has established the largest meat processing base in China. The development goal of Shuanghui Group is to establish transnational import and export companies, 2 pig slaughtering plants and 2 low-temperature meat products factories in China, establish a modern logistics distribution system, establish a green industrial chain of China meat industry, vigorously develop pollution-free planting, aquaculture and feed processing industries, seize the new round of industrial expansion opportunities, and rank among the top three meat processing industries in the world in the next five years. 2) Shandong Jinluo pig slaughter is the first in the primary processing products, the second in comprehensive strength and production and sales of high-temperature meat products, and the third in comprehensive market share. The registered trademark of the company is "Jinluo", which is one of the top ten meat products in China after Shuanghui. In March 21, it was listed in Singapore under the name of "Popular Food Holdings Co., Ltd." through the red-chip model, and successfully transferred to the main board of Hong Kong in 22. Shandong Jinluo mainly produces meat products, and has production and processing lines for pigs, broilers, butchers and meat products based on production bases in Shandong, Inner Mongolia, Hunan, Sichuan and Heilongjiang. It slaughters 6 million pigs and 15 million broilers annually and produces more than 6, tons of meat products, making it the second largest meat processing enterprise in China. The company's sales network covers more than 18 large and medium-sized cities in China, with 42 offices, more than 5, authorized dealers, more than 5, retailers and more than 1 specialty stores. At the same time, the company has advanced electronic marketing system, and all kinds of products can be inquired online, ordered directly and delivered automatically. Relatively speaking, Jinluo's holding company pays more attention to the profit-seeking behavior of the capital market, and its industrial determination is not as good as Yurun and Shuanghui. The development momentum of Jinluo in recent years is not as good as Shuanghui and Yurun. (3) Jiangsu Yurun meat products ranked second in sales volume and comprehensive market share, and first in low-temperature meat products. Yurun has more than 1 products in ten series of six brands, namely Yurun, Wangrun, Furunde, Xuerun, Furun and Faxiang, which are sold in more than 2 large and medium-sized cities in China, and exported to Russia, North Korea, Southeast Asia, Hong Kong and Macao and other countries and regions. In 23, with the acceleration of the reform and restructuring of state-owned enterprises, Yurun successfully reorganized ten large and medium-sized state-owned enterprises, including Harbin Meat Union, with previous experience in this field. At present, it has formed an annual production capacity of slaughtering 8 million pigs and processing 25, tons of cooked meat products, initially forming a regional strategic pattern based in East China and radiating to China. Yurun Meat was listed on the main board of Hong Kong in October 25. Generally speaking, Yurun's higher product positioning makes it have higher profit rate, but Shuanghui's scale advantage reduces the company's expense rate, and the company's higher asset management efficiency makes its profitability higher than Yurun's. In 24, the slaughter number of Shuanghui, Yurun and Volkswagen accounted for less than 3% of the national total, and the industry concentration was very low. The three companies have slaughterhouses in major pig-raising provinces, but there are still differences in production capacity layout. From the trend of product sales unit price and expense rate of the three companies in the past three years, the industry competition is not fierce, and leading enterprises have strong cost digestion ability. In the first half of 25, the growth of various businesses of Shuanghui and Yurun exceeded that of 24. Shuanghui's high-temperature meat income scale may make Shuanghui's growth slightly inferior to Yurun in the short term. In the long run, the industry opportunities brewed by demand growth and consumption structure upgrading will give the top three enterprises enough room for growth. Attached is the list of top 5 enterprises in China meat food industry in 25.No. Company nameNo. Company name No.1 Luohe Shuanghui Industrial Group Co., Ltd. 31 Henan Bangjie Industrial Group Co., Ltd. 2 Linyi Xincheng Jinluo Meat Products Co., Ltd. 32 Shandong Zhongao Agriculture, Industry and Commerce Group Co., Ltd. 3 Jiangsu Yurun Food Industry Group Co., Ltd. 33 Yuxiangyuan Group Holding Co., Ltd. 4 Zhucheng Foreign Trade Co., Ltd. Xiamen Golden Fragrance Food Co., Ltd. 5 Henan Zhiyuan Food Co., Ltd. Yantai Xiwang Food Co., Ltd. 6 Delis Group Co., Ltd. Shangqiu Fuyuan Food Co., Ltd. 7 Jilin Deda Co., Ltd. 34 Jiangxi Huangshanghuang Group Co., Ltd. 8 Henan Huaying Poultry Group Guangdong Guanghong Food Group Co., Ltd. 9 Inner Mongolia Grassland Xingfa Co., Ltd. 35 Guangzhou Food Enterprise Group Co., Ltd. 1 Shandong Feng Xiang (Group) Co., Ltd. 36 Qingdao Pognat Food Co., Ltd. 11 Tang Renshen Group Co., Ltd. Jinan Weierkang Food Co., Ltd. 12 Longda Food Group Co., Ltd. 37 Shandong Laiyang Chun Xue Food Co., Ltd. 13 Inner Mongolia Safiya Group Co., Ltd. 38 Shenyang Food Co., Ltd. 14 Jilin Changchun Haoyue Muslim Co., Ltd. 39 Nanjing Guihua Duck Co., Ltd. 15%. Du Hope Food Co., Ltd. 4 Shanxi Suhai Group Co., Ltd. Shandong Gaotang Lanshan Group Corporation Jilin Huazheng Agriculture and Animal Husbandry Development Co., Ltd. 16 Henan Zhongpin Food Industry Co., Ltd. 41 Dalian Chuming Group Co., Ltd. 17 Qingdao Jiulian Group Co., Ltd. Sichuan Jingyan County Food Co., Ltd. 18 Shandong Liuhe Group Co., Ltd. Dalian Han Wei Enterprise Group Co., Ltd. 19 Sichuan Gaojin Food Co., Ltd. Co., Ltd. 42 Shijiazhuang Shuangge Food Group Co., Ltd. 2 Beijing Shunxin Agricultural Company Pengcheng Food Branch Hangzhou United Meat Group Co., Ltd. 21 Qingdao Wanfu Group Co., Ltd. COFCO Development Co., Ltd. 22 Henan Dayong Industrial Co., Ltd. 43 Minghui Tianze Food Co., Ltd. 23 Beijing Dafa Zhengda Co., Ltd. 44 Fujian Shengnong Industrial Co., Ltd. 24 Henan Qixian Yongda Food Industry Co., Ltd. 45 Inner Mongolia Horqin Cattle Industry Co., Ltd. 25 Beijing Huadu Group Co., Ltd. Shandong Dezhou Braised Chicken Group Co., Ltd. 26 Shanghai Food (Group) Company 46 Huangshi Lianhai Food Group Co., Ltd. Jiangsu Food Group Co., Ltd. 47 Shandong Shanfu Group Co., Ltd. 27 Henan Huitong Group Meat Food Co., Ltd. 48 Qingdao Qinglian Co., Ltd. 28 Qingdao Kangda Foreign Trade Group Co., Ltd. Company Liaoning Rentai Food Group Co., Ltd. 29 Linyi Jiangquan Meat Products Co., Ltd. 49 Beijing Food Company 3 Taishan Changjiang Food Co., Ltd. 5 Beijing Resources Asia Pacific Food Co., Ltd. The above companies are quite strong. Have a look.