1. The production cost is low. The cost of Jinluofu ham sausage is well controlled in the traditional production mode. With the improvement of production efficiency and the realization of large-scale production, its production cost is further reduced.

2. Brand awareness is relatively low. Although Jinluofu ham sausage has a certain market share in China, its brand awareness and influence may be relatively weak compared with some well-known brands, which may lead to its need to attract consumers at a lower price.

The competition is fierce. The market competition of ham sausage is fierce, and price war is a market competition strategy to attract consumers by lowering prices.

Based on the above factors, the price of Jinluofu ham sausage is relatively low.