1, fewer middlemen. The business model of live broadcast with goods is that there are not so many middlemen from manufacturers to live broadcast platforms and then to customers, so a lot of marketing costs are saved, which can naturally be used to reduce prices.

2. The operation mode of small profits but quick turnover in the live broadcast room. When the fire with goods was broadcast live, more and more merchants began to take advantage of this outlet and take the path of small profits but quick turnover, so it was cheaper than the counter. The above is the reason why the price difference between the four-leaf clover bought by the counter and the live broadcast room is too large.