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The business concept of the dog buns?
Business Concept of Dog Deaf Buns? Open category: Chinese old Chinese traditional culture, tourism specialties

Dog Li baozi was founded in 1858. Qing Xianfeng years, Hebei Wuqing County, a family of farmers, forty children, in order to seek peace, named "dog", expect like a puppy as well as live (according to northern customs, this name is full of simple and loving affection). He set up his own baozi stall, it is half-faced with water filling, soft taste, fresh fragrance, not greasy, shaped like a chrysanthemum, color, smell and shape are unique, attracted ten miles and hundreds of miles of people come to eat baozi, they call him "dog indifferent baozi".

Tianjin Buns

Tianjin Buns

Tianjin Buns

Yuan Shikai was practicing the new army in Tianjin in the year, and he brought the buns into the palace and offered them to Cixi, who was very pleased with the buns, and said, "The beasts in the mountains and the geese in the clouds are not as fresh as those at the bottom of the sea. Cattle and sheep seabed fresh, not as good as the dog with a fragrant carry over, eat the long life also." From then on, the "dog" reputation.

Dog Li Baozi, a famous snack in Tianjin, was frozen and sold to China and abroad in the 1960s. It is now registered as a famous trademark.

When the buns first appeared, they were made differently from other ordinary buns, without sauce, with mushroom and chicken soup and filling, and the skin was made of semi-hairdressing (a mixture of hairdressing and hard surface), and they were smaller than other buns, which made them taste delicious and became very popular. It is said that Yuan Shikai paid tribute to Empress Dowager Cixi when he was governor of Zhili and was appreciated, thus making it famous. Because the production method was not patented at that time, it was copied by many stores, and now it has become the common image of Tianjin buns, but the buns of "Dog Li" store are more perfect, and it has become the first famous food in Tianjin.

In 2005, the 147-year-old Tianjin Goubi Bun Shop was acquired by another century-old store, Tongrentang, at a price of 100 million and six million yuan.

English name: Go Believe

Dog Baizi is a famous flavor of Tianjin. It now has an English name: "Go Believe". It is white and soft, the size is consistent, the thickness of the bottom gang is the same, a bite up straight oil, but not feel greasy, the taste is very fresh and delicious.

Tianjin Go Believe Group Co., Ltd. is the only legal registrant of "Go Believe" service mark and commodity mark, and has been producing Go Believe series of buns and Lu Cai and Jin Cai for nearly one hundred and fifty years, which is famous both at home and abroad, and has created the unique "Go Believe" system in the long term production and operation. "

Dognu series of buns and Lu cuisine and Jin cuisine have been produced for nearly 150 years.

Dog's Buns - Dog's Buns Group

Dog's Buns

Dog's Buns

Famous and world-famous, "Dog's Buns" is a century-old gold-medal brand in Tianjin, which is a model of Chinese food culture. Chinese and foreign tourists to Tianjin did not eat on the dog indifferent buns, is the same as to Beijing did not ascend the Great Wall of Badaling, really a regret. Today, after a century and a half of vicissitudes and changes, in order to succeed and develop the world-renowned national brand of "Dog's Nonsense", Dog's Nonsense Group was formally established in 1992, and after successful restructuring and reorganization, the Group has developed into a company with a strong corporate culture, a strong organizational structure, and an excellent reputation. After successful restructuring and reorganization and expansion, the Group has developed into a diversified enterprise group with strong corporate culture, scientific organizational structure, abundant strength and good reputation, and has established a leading position in the restaurant industry in Tianjin. Under the banner of "Dog's Nonsense", there are many kinds of business such as high-grade hotels, Chinese fast food, logistics and distribution, frozen food, breeding bases, new product development, training schools and so on. At present, there are ten branded restaurants in Tianjin, four of which are directly operated by the Group, including the Old Restaurant on Shandong Road, the Heping Road Hotel, the Water Restaurant and the Food Street Restaurant. There are also six garden villa-style restaurants with different cuisines and flavors, including "China Stew Hotel" (Cantonese cuisine), "363 Hotel" (Hangzhou cuisine), "117 Garden Villa Hotel" (Shanghai cuisine) and "117 Hotel" (Shanghai cuisine). "(Shanghainese cuisine), "VIP House Hotel", "Tianjin VIP House" (Ningbo cuisine), and "No. 36 Garden Villa". The Dog's Nonsense Group always focuses on the research of dietary nutrition and catering culture, promotes green consumption, advocates affectionate service, and actively explores and introduces advanced catering operation and management concepts, so that the Group's comprehensive level and coordinated development capacity is rapidly improved, which is well recognized and praised by all circles, and it has won dozens of extremely high-specification honors and awards granted by domestic and foreign governments and catering industry authorities. The Group is growing into an internationalized and comprehensive large-scale enterprise group with accelerated development, and will make more rapid development in the future.

Dog's Buns - Commodity Operation

Dog's Buns is not only synonymous with famous caterers. In order to continuously cultivate the brand, strengthen the brand, expand the influence of the brand, and increase the market share space, the Group began to intervene in the field of commodity operation from the early 1990s. After more than ten years of development, the frozen food of Dog's Nest has become quite large-scale, including more than one hundred varieties of four series of buns, dumplings, pasta and meat products, which are sold in nearly one hundred cities in 26 provinces, municipalities directly under the central government and autonomous regions of the country, as well as exported to Japan, the United States, the United Kingdom, Hong Kong and other countries and regions, and have become the convenient and quick family food for the consumers. At the same time, the special production equipment and special raw material series of flour, soy sauce and seasoning have become the necessary equipment and raw material for all the franchises in China, which guarantees the unity and standardization of product quality and is recognized by all the franchises. The beer, liquor, mineral water, various kinds of pastry, mooncake, snacks, dumplings, gift packs and many other high-quality products of the commodity series of Dogfood have also been successfully developed and put into the market one after another, and the products with rich characteristics have been welcomed by the majority of consumers, and the market share has been expanding continuously.

Dog's Buns - Dog's Buns

Dog's Buns

Dog's Buns

The main product, Dog's Buns, is a treasure in the splendid dietary culture of China, and it has been recognized as the first one of the famous "Three Greatest Foods of Tianjin". After more than one hundred and forty years of experience, through the continuous innovation and improvement of several generations of masters, Dog's Buns has formed more than one hundred varieties of six series of traditional pork buns, three kinds of fresh buns, meat buns, and innovative varieties of seafood buns, wild vegetables buns, and crab buns, etc., which are characterized by a wide range of flavors and special features. It has won the "Golden Tripod Award for Quality Products of the Ministry of Commerce", "China's Best Famous Snacks", "International Famous Snacks" and other domestic and international awards and competitions, and has been praised by consumers as a "long-standing brand of Tianjin". It has been honored by consumers as "the oldest brand in Tianjin and the first Chinese bun".

Dog's Buns - Trademark of Dog's Buns

Dog's Buns completed the registration of the commodity trademark in 1980 when the management of trademarks was just resumed by the state, and the service trademark of Dog's Buns became the first service trademark registered by the state in 1992. At present, the commodity trademarks of Dogfu have been registered in 11 international classifications, and the service trademarks were recognized as "Famous Trademarks of China" by the Trademark Office of the State Administration for Industry and Commerce in 1999, which makes the trademarks of Dogfu have very high commercial value and development potentials.

Dog's Buns - Dog's Buns System

Dog's Buns

that is, valuable special trade names, trademarks, plaques, corporate cultures, decorative styles, food formulas, production processes, service norms, quality standards, technical training and financial management.

Technical strength

The Group has an efficient, innovative and highly collaborative team of technical elites. It has 1 international culinary master, 16 national culinary masters and master chefs, 2 service masters, 6 provincial and municipal culinary masters and service masters, 26 national first- and second-level technicians, and more than a hundred national-level chefs, pastry chefs and service chefs.

Dog's Buns - Honors

Since the 1980s, Dog's Buns has been widely recognized by the world and praised by the authorities at all levels for its healthy and honest corporate image and good business performance, and it has won the "Golden Tripod Prize for Chinese Cuisine", "Famous Restaurant of China", "Famous Restaurant of China" and "Famous Restaurant of China". It has won dozens of national honors and awards such as "China Cuisine Golden Tripod Award", "China Famous Restaurant", "International Famous Restaurant" and so on, and in the last two years alone, it has won two national heavyweight honors with great gold content: in 2003, it was awarded the title of China Famous Commercial Brand Enterprise, and in 2004, it was awarded the title of China Commercial Credit Enterprise (Grade A).

Development of the franchise business

Since the early 1980s, the Group has been trying to utilize the famous brand of "Dogfu" to carry out the franchise business, and the first franchise store was opened in Beijing in 1980, which still maintains a good business performance. Since then, the Group has been steadily promoting the development of franchising chain business based on the principle of steady progress, moderate development and realization of ****win. At present, more than 70 franchised chain stores have been opened across the country, covering more than 40 cities in 18 provinces, with an annual sales income of nearly 300 million yuan. 2004 saw the opening of the Korean franchised store in Seoul, marking a successful step in the internationalization process of the Group. More than twenty years of franchising history has accumulated a wealth of experience in food and beverage business management.

Dog's Buns - History

Dog's Buns

"Dog's Buns" was founded in 1858. During the reign of Xianfeng in Qing Dynasty, there was a young man named Gao Guiyou in Yang Village, Wuqing County, Hebei Province (now Wuqing District, Tianjin City), whose father got a son in his fortieth year, and in order to raise his son in peace and security, he was given the milk name "Dogzi" in the hope that he would be as good as a puppy to be raised (according to the custom of the northern part of the country, the name is full of the simple and sincere love for the family).

The dog came to Tianjin at the age of fourteen to learn the art, in Tianjin South Canal side of the Liu family steamed food store as a small boy, the dog dexterous and studious, coupled with the masters of the careful guidance, Gao Guiyou buns to do the craft continues to grow, practiced a handful of good work, and soon became a small fame.

Three years after the full division, Gao Guiyou has been proficient in making buns of various crafts, so it is independent, and opened a snack store specializing in buns - "Deju No.". He used 3:7 ratio of fat and lean fresh pork with the right amount of water, accompanied by pork rib soup or tripe soup, plus small-ground sesame oil, special soy sauce, ginger, onion, monosodium glutamate, etc., carefully mixed into the bun filling. Baozi skin with half-raised flour, after rolling, put agent, rolled into a diameter of about 8.5 cm, uniform thickness of the round skin. Packed into the filling, carefully pinched and folded with the fingers, while twisting the folds with force, each bun has a fixed 15 folds, the folds are uniformly sparse and dense, such as white chrysanthemum-shaped, and finally on the stove with a hard gas steam and become.

Because Gao Guiyou good craftsmanship, and work very seriously, never adulterated, the production of the buns soft, fresh and fragrant not greasy, shaped like a chrysanthemum, color, smell and shape are unique, attracted ten miles and hundreds of miles of people come to eat the buns, the business is very prosperous, the reputation soon sounded. As more and more people come to eat his buns, Gao Guiyou too busy to talk to customers, so that people eating buns are jokingly referred to as his "dog sells buns, ignoring people". Over time, people shouted smooth mouth, called him "dog indifferent", the buns he operated called "dog indifferent buns", while the original store name is gradually forgotten.

It is said that Yuan Shikai, who was the governor of Zhili in Tianjin when he was practicing the new army, offered the buns as a tribute to Empress Dowager Cixi in Beijing. Empress Dowager Cixi tasted it and said, "Beasts in the mountains, geese in the clouds, land cattle and sheep at the bottom of the sea fresh, not as good as the dog buns aroma carry on, eat the longevity of the also." From then on, the dog with the buns fame, and gradually in many places to open a branch.

Later, Gao Guiyou suddenly came up with a new idea of business: even if the store table put a few large clean chopsticks, customers want to buy buns, he asked to put the change into the bowl, and then he will be according to the amount of money in the bowl at the price of the buns. Customers finished eating the buns, put down the chopsticks and left the store, and Gao Guiyou was so busy that he did not say a word from the beginning to the end. So the neighbors made fun of him, saying: "Doggie sells buns, ignore everything". Later, the good neighbors named his baozi store "Dog indifferent" and called the baozi he made "Dog indifferent baozi", and Gao Guiyou did not object. Once the name spread, it was known far and wide, and has been passed down to this day, so it can be said to be everlasting!

Dog Li Baozi is famous all over the country for its delicious flavor. Just out of the drawer of the buns, the size of the neat, color white face soft, looks like a mist in the bud chrysanthemum, eye comfort, bite, oil and water, fragrant and not greasy, has been y popular among the people and friends from all over the world favor.

Donglei Baozi - production process

Delicious

Raw material recipe: 750 grams of flour, 500 grams of net pork, 5 grams of ginger, 125 grams of soy sauce, 422 milliliters of water, net green onion 625 grams of sesame oil 60 grams of monosodium glutamate, alkali appropriate amount.

Method of production: the pork according to fat and lean 3:7 match. The meat cartilage and slag pick clean, chopped, so that the meat into the size of the diced meat. In the process of stirring meat to add the right amount of ginger water, and then on the soy sauce. The purpose of soy sauce is to adjust the saltiness, the amount of soy sauce should be flexible. On the soy sauce should be added in small increments, so that the soy sauce is completely mixed into the meat, on the soy sauce a little while, such as in the refrigerator for a while is better, immediately after the water can be. Water should also be added in small amounts, otherwise the filling is easy to come out of the soup. Finally, put in monosodium glutamate, sesame oil and minced green onion and mix well.

Tianjin Buns

Tianjin Chinese food restaurant, not only Beijing and Shandong two road, local and no special expertise, while Tianjin is an unequal treaty under the forced opening of the ports of commerce, there are the British and French Concession, there are foreign workers, there are foreign ships, Western food in Tianjin also has a few very famous restaurants, as for the Szechuan-Yang Cantonese cuisine in the war of resistance against Japan before, and not much to be seen. Until the surrender of Japan in 1945, the Chinese government demobilized, more people from foreign provinces, the bureaucratic style prevailed, the various local pavilions, only one after another, the taste of the fancy, only gradually fashionable.

The people who have been to Tianjin or heard of Tianjin, who will remember or know that "dog indifferent" buns are famous, eaten is to talk about a lot of flavor. Tianjin people often say

Tianjin dog indifferent buns

"did not eat dog indifferent buns, equal to the white life." It is certainly too much to say, but also to see the fame of its great. Therefore, if you have friends in Tianjin, or friends and relatives, you will be invited to eat a bun.

The buns have a history of more than 100 years. But it was not the original owner of the store who made it famous, but an apprentice who learned the basic skills and made a reputation for excellence. The name "Dog Li" is the baby name of this apprentice. In the old Chinese folk custom, the baby was born, parents in order to worry about the child's delicate, so-called catastrophe in the lack of medical care in the old society, the reverence for superstition, they will take a crude milk name, what the dog suffers from the maiden and so on (boys sometimes take the maiden's name, is a kind of patriarchal vice), that the demons and monsters will not pay attention to, of course, the dog does not care about it. It is the dog's apprentice (long years, the real name has been no one asked), people are generous, hardworking, three years after the teacher, learned a good craft, become a master of the buns, to the master earned a lot of money.

Then the master died, he will be alone in their own business, small capital, can not set up a big name, then in the canal dock to open a small store, to do the buns sold to some dock boatmen, the traders, most of them are hometown people, neither the name of the signboard, the townspeople are still called his name, so the dog will be linked to the buns. In addition, he did things honestly, good craftsmanship, made out of the buns, the real thing, delicious flavor. In this way, the buns became famous, and the customers slowly developed from the laborers and the common people to the rich and powerful people.

It is said that Yuan Shikai practiced in Tianjin Xiaoyuan (now Xiaoyuan Town, Jinnan District, Tianjin), and he was the governor of Zhili in Qing Dynasty. In order to flatter Empress Dowager Ci De, he bought a special tribute to Beijing, and he was appreciated by the Empress Dowager, and his buns became even more valuable. From then on, the business prospered and made more money, and then officially opened "Deju No." in Tianjin, however, not many people knew it, and it was still called "Dogfu", and in 1949, the owner was already the third generation of Dogfu, and people knew that Dogfu's original surname was Gao. The company is a public-private partnership. After the public-private partnership and the return to the state, the quality was once low, but recently returned to the private sector, the buns are very popular again.

There is no essential difference between the baozi and the general baozi, and the reason why it enjoys a good reputation lies in the real material and the seriousness of the production. The first time I saw this, I was so busy that I went to visit the owner of the store, and he told us that the most important thing about the buns is that they are made of very thick bone broth, and that they are made of very good stuffing, and that they are made of very thin and fat stuffing, and that the proportion varies according to the seasons: the fat stuffing is very fat in the cold days, and the fat stuffing is very thin in the summers, and the fat stuffing is very thin and thin stuffing in the springs and autumns; The hair surface can not be too old, rolling the skin to be thin and strong, the package of stuffing does not rise to the top, do not run out of oil, folds dense, good appearance, pay attention to a package of 12 folds no more or no less, one or two bread 3, the size of the no difference, which are all characteristic of the place.

Dog Li Baozi - production characteristics

Fresh. The ingredients used in the buns are very delicate, talking about seasonal, seasonal and freshness. For example, the crab meat buns are made of hairy crabs that are fresh and juicy at the time of October. The other day, I'm sorry, but I don't supply it.

Dog Li Baozi - Evaluation

Tianjin Dog Li Baozi

According to the quality of the buns and the service attitude of the current Dog Li Baozi store, as well as the environment of the store, if you have eaten Dog Li Baozi once, you won't not want to eat it for the second time.

It's a pity for travelers not to eat "dog indifferent buns" in Tianjin. The buns, which have just come out of the drawer, look as if they are budding chrysanthemums in the mist, and when you take a bite of them, you will find that they are oily and watery, fragrant but not greasy. The key to the deliciousness of the buns lies in the selection of ingredients, preparation, mixing, kneading and rolling, especially the buns are well-proportioned, with no less than 15 folds per bun. The buns are not only loved by Empress Dowager Cixi in history; today, they are also favored by the public and foreign friends.

Dog's Buns - Corporate Culture

Business tenet: To serve the public as the root, to return the society as the responsibility, to firmly establish the consciousness of serving the people wholeheartedly, and to pursue the better unswervingly in the continuous self-improvement.

Business policy: consumer demand as the center, quality first, service first as the principle, customer satisfaction as the standard, to maintain the reputation of the enterprise as its own responsibility, to provide consumers with cultural and comfortable dining environment; convenient and considerate service; characteristics of the exquisite products; family-type loyal care.

Enterprise spirit: quality is the life of the enterprise, every customer is regarded as a family member, every bun and dish is regarded as a work of art, customer satisfaction is the standard of the work of the dog, and the maintenance of the enterprise's reputation is the sacred duty of the dog.

Business Philosophy: The philosophy of the chain of enterprises is set in eight words: harmony, high efficiency, innovation and development.

Business creed: What is sold is service, and what is sold is not only buns and dishes, but also service. Service is the core of business, is the pioneer of business, service is the first brand.