. First of all, as a fast-moving consumer product such as sesame seed cake, instant consumption is very obvious. The public can either temporarily fill their hunger or try it early, so it is obviously not possible to make dinner with it. Therefore, opening a store can only be regarded as retail sales, but such sales are not stable, especially after the weather turns hot, people's desire to choose cakes will be reduced. Thirdly, a small dough with a little stuffing and some chopped green onion is made into a sesame cake, and the retail price is 2 yuan. Although the profit margin of a single cake is large, as a franchise chain store, its products are too single. Today, when people pay attention to fast food, it is not enough to rely on a dry and hard biscuit. In addition, the founders or promoters of "Tujia sesame seed cake" lack self-protection awareness, and when a large number of followers and counterfeiters appear, they lack corresponding countermeasures. It is understood that the recipe for making sesame cakes has been publicly sold on the Internet. In addition, there are other reasons such as site selection.